Oser Communications Group

IBS16.Jan19

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C o n s t r u c t i o n M a r k e t p l a c e 6 9 Tu e s d a y, J a n u a r y 1 9 , 2 0 1 6 purchase products to cut down on wasted water. Niagara Conservation's lineup of energy and water-saving products can help in those individual missions. The company's current focus is on ultra-high-efficiency toilets. Niagara's innovative and stylish ultra-high-effi- ciency Dual Flush toilet comes with two flush options for efficient use, one for solid waste (0.95 gallons per flush) and one for liquid (0.5 gallons per flush). Every flush is extremely quiet, and the toilet has a low profile body made of white vitreous china. It's also virtually leak and maintenance free, as the flapperless design completely eliminates 100-plus-year-old flappers, which are prone to leak and break down yearly. Its patented Stealth ® technology has made quite a splash in the toilet market, too. It offers per- formance and efficiency like no other toilet can, where customers very quickly see a return on investment. Individual service is also gold standard at the company. Niagara is always on the cutting edge of conser- vation and ready to provide customers with the most efficient products to Niagara (Cont'd. from p. 1) conserve water as well as saving money on their utility bills. It's a turnkey company, so the team will work with its customers to come up with clever ways to achieve their goals. Customer suggestions are taken seriously. Niagara Conservation has won several awards during its time in busi- ness, including the 2011 Excellence Award for Participation and Collaboration in Promotional Events, 2013 EPA WaterSense Manufacturer Partner of the Year, and more recently, 2015 Home Depot Private Brand Décor Partner of the Year. Niagara Conservation is first and foremost a conservation minded com- pany. What makes their products unique is that the technology does the work without changing consumer behavior. With nearly 40 years of busi- ness experience providing great prod- ucts, Niagara has proved itself as the best resource for water and energy conservation products that still main- tain the optimal performance con- sumers expect. For more information, visit www. niagaracorp.com, see the online email form or call 800.831.8383. to complete the job, or not having confi- dence in the contractor you find. Unfortunately, this is a comment that I hear all too frequently in the home acces- sibility market. All too often, people are looking for an answer right now because of a catastrophic injury, condition or diagnosis, and they are forced to settle for whatever they can find for a solution provider online or in the Yellow Pages. As I share this with contractors across the country, the common questions I receive are: How does this impact my business and my bottom line? How can I reach this market and be the expert? How can this be an easy add-on or growth to my busi- ness? How does this impact my business and my bottom line? The growth of the baby boomer mar- ket is by the far the fastest growing demographic, as more than 71.5 million individuals are entering this category. Recent studies calculated that more than 90 percent of these consumers desire to age in their homes, and more than 60 per- cent of them have already identified needs in their home to be able to live independently and safely. This equates to more than $21 billion in home improve- ments in this category as well as con- sumers desiring to build new accessible homes. EZ-Access (Cont'd. from p. 1) Currently, there is a small represen- tation of experts in this field, and a unique opportunity to stand out from the competition. This begins by becoming not only familiar with the market space and terminology, but by getting the certi- fication to truly be a full solution provider. Developing the knowledge in the marketplace will then allow you the opportunity to market your company as the home accessibility solution in your market space. Connecting with local agencies, advertising your home access certifications, and providing educational opportunities are but a few ways to set your company apart in this market. The adage "if you build it they will come" is seldom reality in any business setting and following that mantra will sel- dom turn out as a happy ending; however, there are many groups and manufacturers to partner with to ensure a successful out- come. Exhibitors at the NAHB such as EZ-ACCESS (booth #C1833) and AHIA (booth #C1933) are but a few that can give you the expertise, technology and tools to make this transition into this mar- ket place an easy add-on for your busi- ness that adds profit to your bottom line. For more information, visit exhibitors at booth #C1833 at NAHB and booth #C1933 at AHIA, and go to www.ezaccess.com or www.accesshomeamerica.com. and to this day loves it so very much. Everything at the company comes from fine craftsmanship with attention to beautiful detail – like a tailor who makes clothes to fit the person and the personal- ity – everything's possible and custom- built to suit. A symphony needs to play in unison or everything's out of tune, just as your windows and doors should be in coordination with your home. Many things are involved in the making of the perfect home. One needs to see the showroom – people need to see everything, see all that's possible and ask questions – in order to create the best fit. Connecting with everyone and every- thing, like the contractor and architect, it's all important. It's about creating this magic that makes it, in the end, which is indeed very special for your home. The folks at America Italiana love that people love what they do, and are America Italiana (Cont'd. from p. 1) grateful. One representative said they hear all the time: "This is so amazing. Why is it I have not heard about this before? How come I never knew you were here?" Customers also say: "This is even more beautiful than we thought it would be." America Italiana follows the client from beginning to completion, and loves what they do, can do – and the happi- ness it brings to everyone for a long time. It's all custom-made. It's all hand- crafted in Italy. You cannot find what this company does, at this level, any- where else in the U.S. It is truly a work of art and a passion of love. With pride, this is something that the company's wonderful clients, and their beautiful homes, come to expect and appreciate. For more information, visit booth #S2574, americaitaliana.com or call 408.452.9166. demonstration home series. We'll be col- laborating with some of the best designers and builders in the country to build one custom home a year and document the entirety of each build. We see proHOME as a powerful new vehicle for delivering the trusted and comprehensive building information our brand is known for. It's an exciting opportunity for us and for our audience, and it will give industry pros a valuable view into the process of design- ing and building a high-performance home of exceptional quality that's beauti- ful and comfortable to live in. CM: What makes proHOME different from other show homes? RY: Every show home is unique and has its own goals. Many projects coming out of the shelter market are focused exclu- sively on finished results, with inspiration as their sole intent. Some of the promi- nent projects coming out of the construc- tion industry are informed heavily by new products, which can lead to a home that becomes a catalog of the industry's latest offerings and less a practical, solutions- oriented example of what builders and designers actually face. Those types of homes have their place, but we think proHOME fills a gap in the industry. Building a home is a complicated process, and a lot is at stake with every decision about its design and construction. With proHOME, we'll be exploring that deci- sion-making process and walking our audience through the critical choices that help ensure a successful design and a suc- cessful build. We'll do that by bringing our audience on-site through our print and digital publishing channels as the home is being built, as well as through live events Taunton Press (Cont'd. from p. 1) when the home is complete. CM: Can you tell us about this year's proHOME project? RY: This year we're building a zero-ener- gy contemporary farmhouse in East Greenwich, R.I. With three bedrooms, two-and-a-half baths and flexible areas for future expansion, it will be well suited to the modern family. This is a home you'll want to live in and that you'll be able to build, but it won't be the house next door. It will have exceptional energy performance, be durable and low-mainte- nance, and have a hardworking floor plan with carefully crafted spaces. We're being very careful with and critical of every product, material, and assembly detail going into the project, embracing only those that have a proven track record. Designers and builders can't afford to make the wrong choices when it comes to these things. We understand that, so we're designing and building the home in a way that industry professionals can confident- ly emulate. CM: When will we be able see the home? RY: Mike Guertin, our editorial adviser, is our builder. If you've been to IBS the past several years, you've seen Mike at various locations throughout the show. He'll break ground in April, and we'll begin covering the project right away on FineHomebuilding.com. Our print cover- age will kick off with our June/July issue, and the live events will occur in the fall, when the home is complete. For more information, visit booth #S3417, www.taunton.com, or call 203.426.8171. WASH ACQUIRES GREAT LAKES LAUNDRY Laundry facilities management service company WASH Multifamily Laundry Systems has acquired Great Lakes Laundry, a distributor of commercial and coin-operated laundry equipment and accessories throughout the Midwest. This acquisition will expand WASH's footprint into two new states, North and South Carolina, and will add several new WASH branch offices throughout the Midwest. "Our acquisition of Great Lakes Laundry is a significant step in our contin- ued nationwide expansion. It will enable WASH to better serve our customers in the Midwest and to deliver our best-in-class services to new customers," commented Adam Coffey, President of WASH. "We are delighted that Great Lakes President Dan Naumann will be joining WASH to facilitate this transition and to oversee the growth of our commercial operations in the United States." WASH will acquire all divisions of the Great Lakes Laundry business, includ- ing its route laundry and distributorship. In 2012, WASH partnered with the multi- family route division of Great Lakes Commercial Laundry Sales to expand its services to customers in the Midwest region. "WASH has been a valued partner for the past three years and shares our high standards for customer service," said Naumann. "I'm confident that our cus- tomers will benefit from this transition and will continue to receive the same top- quality service and equipment that they have come to expect."

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