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Consumer Electronics Daily News Jan. 5

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C o n s u m e r E l e c t r o n i c s D a i l y N e w s Tu e s d a y, J a n u a r y 5 , 2 0 1 6 7 4 state-of-the-art encryption. Codetel ensures your privacy is pro- tected using the features unique to you, such as your fingerprints and facial pat- terns. In addition, its state-of-the-art encryption is the highest level permitted for personal devices, ensuring that your digital assets are secure and kept confi- dential with the utmost confidence. CEDN: Where are you headquartered? ID: Codetel is headquartered in San Jose, California – right in the heart of Silicon Valley. CEDN: How long have you been in busi- ness? ID: Codetel has been in business for eight years and counting. CEDN: Are you introducing any new products? If so, what distinguishes this new product from others already on the market? ID: Codetel is making its debut to the world at CES for its advanced mobile security features, including biometric authentications and advanced encryption technology that differentiates it from any other cybersecurity softwares in the mar- ket today. We are partnered with the Macate Group Corporation at CES to premiere codetel's security technology within Macate's GATCA Elite cyberphones. The GATCA Elite cyberphones are not only Codetel (Cont'd. from p. 1) exquisitely designed, but also meet the daily work demands of C-level execu- tives, yet powerfully protected by code- tel's biometric and encryption technolo- gy that is unmatched by any other. It's your partner for life with the security you can trust. CEDN: How do potential new customers know that they can trust you with their business? ID: See and experience the software and hardware for themselves. They will quick- ly see how extensive the security proto- cols are to protect their digital assets in today's free-sharing digital environment. With the latest in cybersecurity hacks and the compulsive needs to always be con- nected, mobile security is rapidly becom- ing a top consideration of any business or consumers' purchasing decision with codetel's advanced security software. CEDN: What is your outlook for the next year? ID: Very positive! With the continued growth in cyber threats and information theft, cybersecurity is now becoming forethought for many people. We have a lot of plans for codetel this year and look forward to codetel being well received and a staple within people's cybersecuri- ty defenses. Visit codetel at booth #21431. For more information, go to www.codetelsecurity.com, call 954.625.4531 or email support@ codetelsecurity.com. and skills. What did the polling show? JC: More than half of the parents polled expressed concern that misuse of tech- nology may be harming their children's hearing. Even more, 72 percent, agreed that loud noise from technology may lead to hearing loss in their children. Apart from that, majorities of parents worried that misuse of technology may be erod- ing the quality of their conversations with their children or reducing the number of conversations that occur. Such findings are troubling. The most rapid period of brain development takes place before age three and the primary way young chil- dren learn is through verbal, person-to- person communication that technology cannot duplicate. CEDN: How have ASHA's polling results been shared and what has been the reaction? JC: We released the poll results during Better Hearing & Speech Month (May) to great interest among broadcast, print and digital outlets. Estimating conservatively, we put the combined audience reach for that month alone at more than 42 million. We continued to share the polling throughout the year. We ran very success- ful digital outreach and also succeeded placing op eds in leading papers like USA Today, The Cincinnati Enquirer, The Des Moines Register and The Seattle Times. CEDN: What else happened this past year that you would like to share? JC: Safe listening and hearing protection ASHA (Cont'd. from p. 1) became worldwide priorities via the Make Listening Safe campaign (www.who.int/pbd/deafness/activities/M LS/en/) of the World Health Organization (WHO), which launched last March. WHO invited ASHA to collaborate on the development and execution of Make Listening Safe, recognizing the safe lis- tening leadership ASHA has long provid- ed through its own Listen To Your Buds campaign (www.asha.org/buds). WHO also convened experts from around the world in Geneva this past fall to discuss the importance of safe listening and what could be done to foster it. Those experts included an ASHA representative. CEDN: Why should CES attendees come by your booth? JC: We are able to get the word out about safe listening through support from part- ners like the Consumer Technology Association (CTA). CTA has been with us from the beginning of our Buds cam- paign. While we know that technology can help people with disabilities, clearly there are concerns about the potential negative impact from the misuse of it. The public needs to be aware of those concerns and what they can do about them, especially if young children are the users. Our years of experience exhibiting at CES tell us that many attendees are parents. We invite them and anyone else who cares about healthy human commu- nication to come by our booth to learn more. For more information, visit www.asha.org, call 703.973.7744 or stop by booth #74748. chain management and reverse logistics details for you. The company covers a wide array of consumer electonics and housewares categories, including audio, video, security, home office, mobile elec- tronics, digital cameras, batteries, cell phones, digital media and small electrics. "Z. Reiss is a distributor that servic- es all channels — big box, drugstores, supermarkets, e-commerce and tradition- al brick and mortar," explained President Zalmen Reiss. "We pride ourselves on adapting and evolving with the market- place while remaining a one stop destina- tion for premier brand name consumer elctronics and housewares products. Z. Reiss also maintains e-commerce excel- lence through best in class drop ship ful- filment solutions as consumer buying patterns and behaviors change. In addi- tion to electronic information exchange, Z. Reiss has a dedicated sales staff call- ing on accounts, helping mangage the business and providing traditional ind- vidualized personal guidance and sup- port." Not only does Z. Reiss bring cus- tomers the latest and greatest in con- sumer electronics and housewares, it also distributes and supports mature product categories that don't make the headlines. "In additon to emerging growth categories, we still provide and support established products end users still want and need. Some manufacturers may have moved on from certain cate- gories," explained Z. Reiss Vice President of Sales, Steve Bodnarchuk, "but people still want them. Take the portable DVD player, digital photo frames and certian portbale audio prod- ucts, for instance. They're mature cate- Z. Reiss (Cont'd. from p. 1) gories — and remain a viable business. By offering a variety of premier brands and products, Z. Reiss widens our scope and reach with all types of resellers. It lets us address almost every retailer in every channel." Z. Reiss continues to add new dimensions to its business. Reiss noted that the company has built a base in South America to complement its impression throughout North America. The company continues to expand its product portfolio, adding popular Sansui Flat panel TVs, Panasonic model phones, Magellan mobile devices, Logitech com- puter peripherals, SanDisk digital prod- ucts, as well as subtle touches like eco- friendly bamboo based products — com- puter keyboards and mouses, calculators and cellphone cases — under its Impecca and Eco Shield brand. As a dependable distribution partner to retailers of all sizes, Z. Reiss starts by offering the hottest selling products at attractive pricepoints, but it shines by going the extra service step. "Our value add is our abiltity to merchandise, man- age and assist retailers in all facets of their business,"explained Bodnarchuk. "We foster a complete end to endpartner relationship with our retailers and dealer base. It's not just a one-off where we sell them and then we're moving on. We're a fast, reliable resource, and that develops strong strategic partnerships that build business and benefits our customers." For more information, visit booths #30826 and #9449, see www.zreiss.com, email meetus@zreiss.com, or call 718.499.6900. For the Impecca family of brands, visit www.impeccausa.com, email info@impeccausa.com or call 866.954.4440. CONTROL4 DISTRIBUTION SWITCH RECEIVES INNOVATION AWARD Control4 Corporation was named a CES 2016 Innovation Awards Honoree for its 10 source, 10 zone 4K UHD Video Distribution Switch featuring HDCP 2.2 compliance. Products entered in this prestigious program are judged by a pre- eminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics prod- ucts across 27 product categories. Entries are evaluated on their engineer- ing, aesthetic and design qualities, intended use/function, user value, and comparison to other products in the marketplace. The new line of Control4 4K UHD Matrix Switches provides the ability to distribute 4K content, including copy- protected content, to every room in the Control4 Smart Home without the need for additional hardware or software. All Control4 4K UHD Matrix Switches are HDCP 2.2 compliant, meeting the stan- dards set by content creators for copy protection. This ensures that Control4 customers do not receive the black screen produced by non-compliant sys- tems trying to play copy-protected con- tent. "Products that are selected as CES Innovation Honorees demonstrate an incredible level of design and engineer- ing in a field where the bar is set extremely high," said Martin Plaehn, Control4 Chairman and CEO. "We believe our 4K entertainment solutions exhibit this to the fullest, and we are proud to have that fact validated by a preeminent authority on the subject." The Control4 10x10 4K UHD A/V Matrix Switch will be displayed at CES 2016 in the Innovation Awards Showcase within the Sands Expo at CES Tech West.

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