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C o n s u m e r E l e c t r o n i c s D a i l y N e w s Tu e s d a y, J a n u a r y 5 , 2 0 1 6 1 8 THREE TIPS FOR REFRESHING YOUR BUSINESS PLAN IN 2016 By Cliff Rucker, Vice President of Sales, United States Postal Service. Stand out from the competition. Consumers are inundated with informa- tion everywhere they go. It's critical that your business is able to cut through the clutter of the modern media marketplace. If you are looking for new ways to acquire customers in 2016, consider Every Door Direct Mail ® . Every Door Direct Mail is the local- ized marketing option when your busi- ness needs to acquire new customers in key market locations. Reach local con- sumers with the USPS online Every Door Direct Mail tool, which allows you to digitally map a neighborhood to quickly find and target an ideal consumer based on demographics. According to Forbes Magazine, 80 percent of consumer dol- lars are spent within a 20 mile radius of their home. Minimize costs. Take a look at your entire business and look for areas to refocus on in the New Year, such as shipping costs – it is more important than ever to make sure you aren't paying more than you should for your shipping needs. Choose a service like USPS Priority Mail ® , which differentiates itself from its competitors with no fuel, residential or rural surcharges for delivery to all 50 states. The Postal Service offers sev- eral outbound and return pricing options that can provide great savings, such as ounce-based, flat-rate or weight and zone pricing. Our Merchandise Return Service offers low rates for vari- able-volume returns, with a no minimum volume threshold. Innovate. Companies you partner with are always making changes. At the U.S. Postal Service, we are constantly looking for new ways to provide more effective solu- tions for our customers: Better online tracking: Through an improved tracking system that offers up to 11 scans, packages can be tracked online or with text alerts – increasing package visibility like never before. My USPS ® : Managing incoming packages has never been so simple. With My USPS, users get automatic, real- time delivery notifications and can set text or email alert prefer- ences, schedule redelivery and add deliv- ery instructions free of charge. USPS Mobile App: Today's con- sumers are on the go, so a trip to the post office isn't always possible. The USPS mobile app puts a post office in your hand. Use it to schedule free package pickup, scan shipping labels and QR codes, get tracking information, calculate shipping prices or put your mail delivery on hold. Resolving to make changes to boost your business success in the coming year doesn't have to be time consuming or challenging. Visit a USPS Solutions Specialist at booth #31026 to find out more. LOVEHANDLE PHONE & TABLET GRIPS Smartphone accessories are the hottest trend in consumer retailing and everyone is on the hunt for the next big thing in accessories. If you are looking for a prod- uct with a bright future, DMD Products may have created what you are looking for with this unique yet immeasurably effective smartphone handle with an unforgettable name. The patented LoveHandle ® phone and tablet grip, by DMD Products, is a universal stick-on soft fingertip elastic smartphone handle that uses a removable no-residue 3M ® adhesive to securely adhere to any smartphone, e-reader and tablet. The LoveHandle even bonds to most cases. If you've ever dropped your phone or struggled to touch the farthest reaches of your screen, then you should strongly consider taking the LoveHandle for a test drive. As smartphones have grown in size, our ability to operate them one-handed without the fear of dropping them has essentially gone out the window. With the trend in larger phones, we have regressed back to a day when both hands are needed to effectively send a text or post a status update. This simple elastic han- dle empowers users to seamlessly operate their connected devices on the go, and its slim design still slides easily in and out of pockets. When LoveHandle is paired with the new iPhone 6S Plus, for example, the user is able to reach all parts of the screen with his or her thumb while holding the device with one hand after slipping the tip of an index finger under the low profile elastic band. The improved grip is ideal for people who take a lot of photos, particularly selfies, which can be a real challenge. LoveHandle is available in many colors, including gold, silver and rose, to stylishly coordinate with modern devices. At a retail price under $10, it's easy to con- sider adding it to your devices. For more information, stop by booth #81131 for brochures and a free sample or visit www.lovehandle.com. IT'S TIME TO BRING CHARGEPOINT HOME Bets are if you drive an electric vehicle (EV), you know ChargePoint, and if you're not driving on electricity yet, you will be soon. ChargePoint is the largest EV charg- ing network in the world, with over 26,000 charging spots, growing by over 600 new a month. Those are just public charging spots – ChargePoint just came out with a networked station for your home. "Customers choose our stations for their reliability, connectivity and conven- ience. Now, EV drivers can access the power of ChargePoint from their own home," said Pasquale Romano, ChargePoint Chief Executive Officer. "The future of our homes, our cars and our lifestyles will be smarter and more connected because of products like ChargePoint Home. This station is unlike any other on the market, and it will change the way people think about driv- ing, home charging and smart energy management." The station offers speed, conven- ience and intelligence, all in an ultra- sleek and durable design. Home delivers about 25 miles of range per hour of charging and uses a standard con- nector that works with any EV on the road today. It's also slick. Home takes up less space on the wall than a piece of paper and looks more like a tablet than a charging station. The real differentiating piece is the station's connectivity. As a networked, WiFi-enabled station, drivers can manage everything from the ChargePoint mobile app. You can use the app to start charging, schedule charging to avoid peak hours and set charging reminders to ensure you don't forget to plug in. The mobile app will even recommend the best time to charge based on your utility plan. Home also works with Nest, so you can track usage and save on energy costs. Now you can see all your residential, public and workplace charging in one place with your ChargePoint account, and track things like money spent, energy used and miles added during a charging session. Starting at $499, Home is among the most affordable, attractive, feature rich stations on the market. Home is available on Amazon today. For more information, visit www.charge point.com/home or stop by booth #3330 in the North Hall. EURO FLAVOR: CULTURE & FLAVOR Euro Flavor firmly believes that culture is the very driving force of what it does as a flavoring company. It was deeply inspired by the premium coffees and masterfully crafted espressos of Italy when it developed its coffee flavor line. Through European influence, it was able to create a cream, an espresso, a coffee and a white coffee. It takes great pride in its coffee line because all of the flavors maintain a rich, roasted coffee essence while sustaining a balanced concentra- tion. Additionally, its tiramisu flavor complements its coffee line perfectly. Beyond the coffees, it also has a strong line of fruit flavors. Strawberries originated in France in the 1750s and are now cultivated worldwide. When it developed its strawberry flavor, it wanted to stay true to the authentic taste of real strawberries rather than typical candy- type strawberries that are overwhelming- ly sweet with sugar additives. When you sample the red strawberry flavor, that is exactly what you will get: the taste of a real strawberry. Beyond its strawberry, another popular flavor is peach. Alexander the Great introduced the peach into Europe around 300 BC, and the fruit has been incredibly popular ever since. The company's peach flavor is unbelievably sweet and juicy. Beyond that, it has dozens of other fruit flavors that can be mixed to create a variety of combinations to suit your needs. An additional part of European cul- ture is tea. The company already has a jasmine tea and is pushing out a black tea shortly. Its cream flavor pairs well with its tea line as well for those that want to add some milk flavor to their teas. As it continues pushing out new flavor lines, it is continually inspired by European cul- ture and raising its own standards to create a genuinely higher quality prod- uct that has a stronger concentra- tion. Beyond its coffees, fruits, teas and other various flavors it offers, one of its strong lines is its tobacco. It has flavors that have the aromatic leafy tobacco scent and rich taste from tobacco prod- ucts without any of the carcinogens and unknown chemicals that are often found in traditional tobacco products. Learn more at euroflavor.myshopify.com.