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C o n s u m e r E l e c t r o n i c s D a i l y N e w s 4 7 F r i d a y, J a n u a r y 8 , 2 0 1 6 XFIRE AUDIO UNVEILS XFR 'DECIMATOR' SERIES SUBWOOFERS Powerful yet sonically stunning, bold yet accurate, performance-driven mobile audio subwoofers are built with immense durability and musical integri- ty designed to drive dealer sales and maximize profit potential while taking consumers by surprise. XFIRE AUDIO is proud to intro- duce the all-new XFR Decimator Series subwoofers. Built from the ground up, the new XFR woofers feature XFIRE's exclusive custom cast "Dura-Frame" black powder baskets. The XFIRE "Dura-Frame" baskets are coupled with an aggressive 240- ounce triple stacked ferrite magnet assembly mated with chrome machined T-yokes and XFIRE logo punched back plates. The overbuilt nemesis of a motor structure provides a rock-solid founda- tion for exceptional power handling and extensive musical detail every mobile audio enthusiast would be proud of own- ing. Three-inch four-layer copper coils affixed to black aluminum formers are paired with "Quad-Core" Conex Spider assemblies utilizing industrial woven tinsel leads for maximum signal transfer to the four gauge compression fit termi- nals. "Direct Coil Cooling" advances thermal dissipation across the entire coil, avoiding hot spots that can lead to burnt coils. Ultra lightweight black carbon fiber cones are specifically matched with "Precision Linear Drive" dual stitched resin fiber surrounds for consistent, defined linear excursion, reducing distortion and allowing impressive peak- to-peak travel. XFR Decimator Series subwoofers also exhibit finite attention to detail fea- turing XFIRE "Secure Seal" gaskets, embossed XFIRE molded motor covers, along with XFIRE logo emblazoned poly dust caps. Available in 10-inch, 12-inch and 15- inch platforms utilizing dual one-ohm and dual two-ohm configurations, the XFR Decimator Series subwoofers bridge the gap between outstanding performance and reliability with a musicality capable of encompassing the range from every subtle nuance to all-out audio aggression when you want it without breaking the bank. Designed with today's mobile audio consumer in mind, the XFR Decimator Series subwoofers boast a monumental 1500 watts RMS (4500 watts max) at a price point 12-volt retailers and consumers alike will think twice about when they're tempted to buy another "me- too" subwoofer. XFR Decimator Series subwoofers are truly a force to be reckoned with, start- ing at $399.99. For more information on EFX Series amplifiers or inquiries about becoming an XFIRE AUDIO 12-volt specialty retailer or distributor, visit XFIRE AUDIO at booth #700, North Hall, email sale- susa@xfireaudio.com or go to www.xfireaudio.com or www.facebook. com/xfireaudiousa. ADD WINDOWS TO YOUR HOME ROBOTICS CATEGORY ECOVACS Robotics, the premier developer and manufacturer of home service robots, is changing the home robotics category by moving from floors to windows. DEEBOT, a line of floor cleaning robots, continues to be successful, but WINBOT, a family of window cleaning robots, is the compa- ny show stopper sparking media atten- tion, industry awards and retailer inter- est. "The home service robotics cate- gory has grown exponentially in the last several years and is on track to continue. Retailers are looking for fresh ideas to bring in these new con- sumers and establish themselves as the expert in the category. ECOVACS can help. WINBOT, our line of window cleaning robots, is so unique retailers are sometimes stumped as to where to place them, but no matter where they are displayed, consumers are always mesmerized. That means opportunity to capture that consumer and turn them into a lifetime customer," says Mike Hecht, Executive Director of ECOV- ACS Robotics Inc. New price points, innovation and technological advancements are fea- tured on the newly introduced WIN- BOT models, creating new revenue streams and new demand within the robotics category. WINBOT 7 made a splash with its mass market introduction at CES 2013. Response was overwhelming and demonstrations drew crowds and ques- tions; "How does it stick to the win- dow?" "How does it clean?" The award-winning introduction focused on ease of use. Affix the microfiber cleaning pads, spritz the front pad, plug in, switch it on, place it on the window and press start. Pathfinder Technology automatically scans and calculates the size of the window, then programs a cleaning path for maximum efficiency. Its advanced technology and multiple sensors help it intelligent- ly avoid edges and obstacles while leaving windows shining. The recently released WINBOT 830 is full of innovative features to clean quickly and easily. Its smart suc- tion fan, light weight and re-designed cleaning pad system allow WINBOT 830 to clean more surfaces including vertical glass, framed or frameless glass, frosted or filmed glass, horizon- tally mounted glass and more. WIN- BOT 830 is still simple to use with one-touch operation and now automat- ically chooses an "N" or "Z" cleaning paths based on window shape. Its smart sensors stop it from crossing window frames and intelligently clean up to frameless glass edges, and around door handles and locks. Another ECOVACS product creat- ing new demand is the advanced WINBOT 930 with its proprietary SmartMove System of navigation and cleaning. SmartMove separates robot navigation from robot cleaning. These independent systems enable WINBOT 930 to provide a four-sided, four- stage cleaning process in any direction the robot travels. SmartMove also increases cleaning speed and ensures complete coverage even in hard-to-reach corners, while the sophisticated on-board operating sys- tem and multiple sensors help avoid edges and obstacles during cleaning. The next generation of WINBOT has arrived! Come preview the very quiet WINBOT 850 before its release to the market. It has an updated ergonomic design, added sensors and improved bumpers with the same time- saving, effective cleaning. Add sales to your robotics catego- ry with ECOVACS Robotics products. For more information, go inside the Sands' Robotics Marketplace, booth #72545. XFIRE AUDIO: PROTECTED INVESTMENT FOR 12-VOLT RETAILERS The ever-changing landscape within the 12-volt industry opens the door for a ded- icated mobile audio brand to rise above the fray and complacent norms and break the very rules that bog down business in red tape, stringent rules and ridiculous commitments with the same old song and dance. XFIRE AUDIO, The New Breed of Mobile Audio is an audiophile junkies' dream. Unbound from the corporate mandates and inflexibility of doing busi- ness XFIRE AUDIO injects new life and back to basics principles. Back to having fun, back to building a better product without sacrificing quality for the sake of keeping accountants happy, back to investing in 12volt retailers and building significant long-term relationships. Throughout XFIRE AUDIO's 30- plus years within the 12-volt industry many dealers could count on one hand how often a sales rep or anyone from a manufacturer visited them during the course of a year or even the course of their business. XFIRE AUDIO's CEO and President, though, has personally visited dealers, worked side by side with installers, designed custom enclosures for dealer clients, performed competition level installations and taught advanced install techniques ranging from plexi- glass, vinyl to fiberglass and more. The comp[any has created in-depth sales and installation-training programs to further invest in its dealers today and tomorrow. It's not just about a great prod- uct at a great price; it's about doing whatever it takes. Merely winning an award or being recognized one day a year for reaching a sales goal is hardly investing in retailers who deserve more, much more. XFIRE AUDIO was born in the spirit of getting back to basics and working with 12-volt specialty retailers who want to invest and grow their busi- ness, maximize profit potential and be part of something greater. XFIRE AUDIO offers impressive profit margins across the board on more than 60 products. In addition, the compa- ny offers protected territories with a "three-strikes, you're out" policy to fur- ther protect retail partners. The company works exceptionally hard to keep its distribution clean and free of Internet sites that burn brands and products. Perception is the sad reality of doing business today. If a prod- uct is slashed on the Internet, it sets the standard for what con- sumers believe to be the real price, regardless if they have the product or not, making it virtu- ally impossible for dedicated brick and mortar retailers to sur- vive, let alone make a profit. XFIRE AUDIO offers flexible buy- in programs, free shipping and much more. Visit Ricardo Morales, CEO and President, at the 2016 CES booth #700 North Hall of the LVCC and become part of the XFIRE AUDIO Universe. It's Your Music, It's Your Style, It's Your Life, AMPLIFIED by XFIRE AUDIO! For more information, visit booth #700 North Hall, LVCC during CES, or email salesusa@xfireaudio.com or visit www.xfireaudio.com or www.facebook. com/xfireaudiousa.