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Consumer Electronics Daily News Jan. 8

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C o n s u m e r E l e c t r o n i c s D a i l y N e w s F r i d a y, J a n u a r y 8 , 2 0 1 6 4 CREATING A TELEVISION EXPERIENCE WORTH EXPERIENCING By Simon Frost, Global Head of Media Marketing and Communications at Ericsson In today's increasingly saturated televi- sion market, the ability to meet the indi- vidual wants and needs of every potential and current subscriber has a tremendous value. In order to differentiate their serv- ice and/or their brand, TV providers (telco, cable, satellite or OTT) must pro- vide a level of differentiation that excites the customer and provides a viewing experience like nothing before, with such amazing visual quality that consumers feel part of the on-screen story. This means offering a media experience that is visually rich and engaging, along with content that is augmented with relevant facts, stats and access features so great that no one will want to leave. One challenge of delivering this highly immersive media experience is the scope of the technologies that all come into play. Whether the customer is watching a movie, playing a game or viewing a program, the senses are engaged and the experience transcends the location. This requires a dance of equipment, net- works, applications and analytics to deliver on the moment, knowing full well that the music is only going to get faster with every successful experi- ence. TV providers are stepping up to this challenge in several ways. They are seeking to ensure a seamless expe- rience as viewers move to new loca- tions and different devices. They are helping to break through the content clutter with new personalized discov- ery capabilities. They are developing VOLUME MONITORS, TIME LIMIT INDICATORS FOSTER SAFE LISTENING Lisa Cannon is concerned about the lis- tening habits of kids these days. An American Speech-Language-Hearing Association (ASHA) certified audiolo- gist who serves the needs of students in Denver, Colorado public schools, Cannon sees daily the strong attach- ment of the young to personal audio devices – one that can easily come with constant listening at excessive, unsafe volumes. "More moderate, reasonable usage would be much healthier," she says. Indeed, given the unsafe listening Cannon witnesses and worries about, she understands why the World Health Organization estimates that one billion young people are risking hearing loss that is entirely preventable with the right lis- tening habits. "Hearing is sometimes the 'forgot- ten' sense because we can't see or feel it," she explains. "It is easy to forget how important it is to daily life." She encour- ages kids to practice safe listening with simple steps like keeping the volume down and taking occasional listening breaks. But that is not all. C a n n o n thinks the best way for the young to get the safe listening mes- sage is from the example their parents set. "Moms and dads who value their hearing will pass that along to their chil- dren." Recently, Cannon helped facilitate Buds In The Schools Week in Denver, a program of ASHA's Listen to Your Buds campaign (www.asha.org/buds) that puts on safe listening concerts for student audiences. Her work included Continued on Page 77 Continued on Page 77 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES ® Lee M. Oser CEO and Editor-in-Chief Jules Denton Kim Forrester Associate Publishers Lorrie Baumann Editorial Director JoEllen Lowry Greg Gonzales Jeanie Catron Micah Cheek Richard Thompson Associate Editors Andre Gressieux Art Director Yasmine Brown Krystal Robles Graphic Designers Sarah Glenn Freda Epum Customer Service Managers Heather Canale Jamie McReynolds Kim Stevens Stacy Davis Tara Neal Show Logistics & Distribution Sarah Robinson Rob Romeo Carlos Velasquez Dan Wilkins Account Managers Enrico Cecchi European Sales Consumer Electronic Daily News is published by Oser Communications Group ©2016 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy

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