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C o n s u m e r E l e c t r o n i c s D a i l y N e w s E v e n i n g E x t r a W e d n e s d a y, J a n u a r y 6 , 2 0 1 6 4 THREE TIPS FOR REFRESHING YOUR BUSINESS PLAN IN 2016 By Cliff Rucker, Vice President of Sales, United States Postal Service. Stand out from the competition. Consumers are inundated with informa- tion everywhere they go. It's critical that your business is able to cut through the clutter of the modern media marketplace. If you are looking for new ways to acquire customers in 2016, consider Every Door Direct Mail ® . Every Door Direct Mail is the local- ized marketing option when your busi- ness needs to acquire new customers in key market locations. Reach local con- sumers with the USPS online Every Door Direct Mail tool, which allows you to digitally map a neighborhood to quickly find and target an ideal consumer based on demographics. According to Forbes Magazine, 80 percent of consumer dol- lars are spent within a 20 mile radius of their home. Minimize costs. Take a look at your entire business and look for areas to refocus on in the New Year, such as shipping costs – it is more important than ever to make sure you aren't paying more than you should for your shipping needs. Choose a service like USPS Priority Mail ® , which differentiates itself from its competitors with no fuel, residential or rural surcharges for delivery to all 50 states. The Postal Service offers several outbound and return pricing options that can provide great savings, such as ounce- based, flat-rate or weight and zone pric- ing. Our Merchandise Return Service ASANTE KEEPS YOU MOVING FORWARD Whether it's to the next business meet- ing or a bubbling Jacuzzi, Asante's philosophy is that you should never have to stop and hesitate about the safety of your home. That's why Asante switched gears three years ago to provide top-line smart home solu- tions. The global leader of network switch- ing since 1988, Asante products integrate sophisticated technology with everyday dilemmas, streamlining life's chaos so that you don't have to worry about the security of your household. These con- nected technologies have consumers cov- ered from their garage doors to smoke detectors. You are the champion of your home, the juggler of budgets and gro- cery lists, carpool schedules and utility bills. You know your work transcends all thresholds, and as you leave the drive- way to conquer the rest of the world, the questions hit you: "Did I close the garage door? Is it really worth driving all the way back to check?" Or while taking that well-deserved vacation, with the email noti- f i c a t i o n s turned off, your mus- cles finally start to relax — and then every worry from the irrigation controller to the smoke detector sets off alarms in your head. The company's current offerings include three unique products: the Asante Garage Door Opener with Camera Kit, the Asante Irrigation Controller Kit and the Asante Smoke Detector Kit. Every kit comes with one Home Extender, which serves as the Continued on Page 21 Continued on Page 21 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES ® Lee M. Oser CEO and Editor-in-Chief Jules Denton Kim Forrester Associate Publishers Lorrie Baumann Editorial Director Greg Gonzales JoEllen Lowry Jeanie Catron Associate Editors André Gressieux Art Director Yasmine Brown Krystal Robles Graphic Designers Sarah Glenn Freda Epum Customer Service Managers Heather Canale Jamie McReynolds Kim Stevens Stacy Davis Tara Neal Show Logistics & Distribution Sarah Robinson Rob Romeo Carlos Velasquez Dan Wilkins Account Managers Enrico Cecchi European Sales Consumer Electronics Daily News Evening Extra is published by Oser Communications Group ©2016 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy