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G a m i n g N e w s 4 5 T h u r s d a y, O c t o b e r 1 , 2 0 1 5 resilience with even local casinos in North Las Vegas and the Boulder Strip showing an increase in profits for the first half of 2015. One of the bigger advantages neigh- borhood casinos hold that the commer- cialized Strip casinos do not is a larger audience of loyal and active players. According to a recent article by Vegas Seven, 70 percent of the income gener- ated from local properties came from the casino floor. The tourist-oriented casi- nos produce nearly half of that amount due to the migration away from gaming that properties on the Strip are currently facing. As the gaming market in Vegas con- tinues to expand and more non-gamers visit Vegas, properties need to begin strategizing retention plans for local players in order to drive high profits from the casino floor. GN: What can casino properties do to attract the local population? PG: Utilizing continuity programs is extremely valuable as they function around frequency, consistently driving that player to visit the property. For example, Rymax developed a continu- ity program for a client in the gaming industry looking to drive players to visit the property more regularly. Our team created a series of weekly pro- motions, offering a range of cookware products – a category that does notice- ably well in the gaming market. Each week a new product was featured for the promotion. These ranged any- Rymax (Cont'd. from p. 1) where from a Cuisinart Food Processor to a Professional Knife Set from Viking. Players had a set amount of play they had to accomplish within a five-day period. Once the amount of desired play was reached, the player was able to receive the product fea- tured for that week. After executing the program, we found it was highly successful for driving in more repeti- tive play for the property and the tar- geted player 's engagement had increased substantially. GN: What does Rymax offer that is unique for properties to retain new play- ers? PG: Rymax's rewards programs are unique due to the trending merchandise we are able to offer clients for their pro- grams. Our close and direct relationship with top name brands such as Michael Kors, Ferragamo, Skullcandy, Miele and Mikasa allow us to create targeted and customized promotions and product selections that attract a multi-genera- tional audience. When a player is offered the oppor- tunity to obtain a high-end and trending product simply by playing, it creates a greater perceived value for the property. This type of motivation and engagement generates a higher level of loyalty from the player to that designated casino and is the direct result of our successful reward programs, such as a customized continu- ity program. For more information, visit www.rymax inc.com, call 866.RYMAX.11 or stop by booth #3026. guaranteed way to add flexibility to a gaming pit. Casino managers can offer more games in a single pit, allowing for better management of staff, offer- ing any game to players at any time, without staffing additional tables or pits. New games or side bets can be easily tested without the labor required to change felts, allowing for quick beta tests to ensure the value of a game prior to any long-term commitment. In addition to better staff manage- ment, the Omni-Table adds additional appeal to players. Like slot machines, the tables can be developed with themes to attract player interest. Playing spot configuration can be quickly changed in the app to respond New Millennium Gaming (Cont'd. from p. 1) to player demand – add a spot on a busy night or reduce the number of spots to accommodate a VIP player. Custom backgrounds can display any image imaginable. Promote a show or contest, change for holidays or cele- brate a player's birthday. The table can be used to promote in- house activities as well. Your casino mar- keting group will like the idea of selling space on closed tables for conventioneer and walk-by traffic. The Omni-Table allows for easily advertising special events or non-gaming amenities to gener- ate non-gaming revenue. For more information, visit www.new millenniumgaming.com, call 888.221.3424, email info@newmillenniumgaming.com or stop by booth #4831. of their cash processes are still largely manual, slow and insecure. In order to capitalize on the opportunities that opti- mizing the cash chain can offer, organi- zations must engage in discussions around the journey, role and processing of their cash. The opportunity to con- tribute to the bottom line is huge through end-to-end optimization. Savings can come through tangible benefits, includ- ing reductions in shrinkage, cash count- ing, cash preparation and cash movement as well as balance sheet improvements by banking the right amount of cash more quickly. Glory brings a new dimension to the cash chain with effective cash management in gaming by combining specialized technology and process know-how to optimize the handling of currency and coins. From customer- facing front of house solutions, through to the back office, Glory has established an outstanding global rep- utation for both understanding the par- ticular needs of the gaming sector while being able to deliver solutions that transform their efficiency and operating performance. Earlier this year, Glory launched a significant solution to the gaming sector – Cashinfinity ® . With the Cashinfinity automated payment solution, casino retail operations automate the employee Glory Global Solutions (Cont'd. from p. 1) bank and allow their employees to per- form their roles more quickly and easily. Cashinfinity provides secure cash han- dling, centralized control of cash inven- tory and optimization of all cash process- es throughout a casino venue. It also eliminates most manual cash handling, such as preparing funds, skim overflow cash, bank deposit creation and more. Similar systems to our gaming cash management solutions have been imple- mented in the banking sector for many years and have played a role in substan- tial improvements in employee efficien- cy, productivity and morale. Similarly, gaming organizations worldwide contin- ue to turn to Glory for innovation, quali- ty, reliability and unique insight, to bring about the new experience in cash man- agement execution. At Glory, innovation is at the heart of what we do. We bring real innovation to our customers through technology, process and our people. Through our innovation, we fundamentally change the way cash moves across operations, how teams work, how customers are engaged and the ways in which businesses con- nect their cash management systems and processes. For more information on its full portfolio of gaming solutions, visit www.glory globalsolutions.com, call 800.527.2638, email info@us.glory-global.com and visit booth #4130. The gaming industry has an enor- mous turnover of money and chips on a daily basis, making it more susceptible to loss. From the blackjack table to the sports book to the accounting operations, vast amounts of money and chips pass through the hands of countless employ- ees and guests. Gaming establishments often have extensive operations includ- ing hotel exposures, which also makes them susceptible to other losses such as vendor fraud. Despite extensive security measures, this industry deals with theft and fraud on a recurring basis. GN: What type of experience does Great American Insurance Group have in the gaming industry? SH: Great American has been a leader in the gaming industry since 1995. Our most experienced claims and underwrit- ing staff are specialists in serving this industry, averaging more than 35 years of experience. Our team understands the needs of this unique industry inside and out. GN: How has Great American become a leader in the gaming industry? SH: Our philosophy has always been that exceptional customer service is paramount to our business. Because our team members are specialists in this particular industry, we can more fully understand and respond to questions and concerns. Prompt claims handling is another aspect of our business we take very seriously. Our claims repre- sentatives are available to meet with our insureds before a loss occurs, and work closely with our underwriters. We believe in providing superior service that fosters a long-term relationship with our customers. We address submit- Great American Insurance (Cont'd. from p. 1) ted claims immediately and, once set- tled, issue prompt payment. That's the reputation Great American Insurance Group has earned from many years in the business. GN: What advice do you have for gam- ing operators to protect against potential crime-related losses? SH: When it comes to protecting your business, prevention is critical. Gaming operators need to consider more than just their gaming floor exposure. Backroom operations, including accounting and auditing procedures, need supervision the caliber of that used at the gaming tables and slot machines. Adhering to solid internal controls, using an outside auditor and performing extensive background checks on employees and vendors can help in mitigating losses. GN: Has Great American introduced any new products or coverages that could benefit the gaming industry? SH: Great American Insurance Group was recently the first carrier to offer com- mercial coverage for bitcoin, a virtual online peer-to-peer medium of exchange. Bitcoin is an increasingly popular method of payment in today's changing world of technology. Gaming operators who accept bitcoin as a form of payment should be aware of the potential expo- sures associated with this medium of exchange. Coverage description is summarized. Refer to the actual policy for a full description of applicable terms, condi- tions, limits and exclusions. Policies are underwritten by Great American Insurance Company, an authorized insurer in all 50 states and the D.C. For more information, visit www.crime insurance.com or stop by booth #4208. deployed in more than 90 casinos nationwide – continues to prove it is the best in class. Without exception, every single casino that has trialed the SFMS immediately discovered the huge benefits the SFMS provides and placed the system into service. Its policy of feature and function CIS Technology (Cont'd. from p. 4) enhancements as requested by its cus- tomers is highly prized, as CIS con- tinues to improve the SFMS' customer service options and management needs. For more information, visit www.cis technology.com or contact Jim Eller, Sales Manager at fmsales@cistechnology .com and 775.747.6001. Stop by booth #1535 at the show.