Issue link: http://osercommunicationsgroup.uberflip.com/i/574327
G a m i n g N e w s T h u r s d a y, O c t o b e r 1 , 2 0 1 5 3 4 ing for in a gaming experience. Established properties may want to approach this shift in phases, whereby particular sections are redesigned to be more millennial friendly. Because the marketplace shift toward Gen Y consumers becoming the dominant con- sumer group has already begun, it is very important for casino operators to make plans now to engage them. This excerpt is from YWS's white paper, "Is Your Casino Optimized for Millennials?" For a copy, email info@ywsinternational.com: "YWS Design & Architecture is an international design firm specializing in leisure environments in hospitality, gam- ing, retail, dining and entertainment. With our core services of architecture and interior design, coupled with our four global locations in the heart of the world's leisure destinations, YWS delivers world-class luxury proper- ties and turn-key leisure design solutions. YWS is leading the leisure design industry, grounding every project in consumer and mar- ket insights, brand development and visioning. A few of our leisure destinations include: Crown Towers Perth, Hakkasan, MGM Macau, Paramount Boao Resort, Caliente Gaming, Cocopah, Tai Chi Lake Wyndham, Kansas Star, Treasure Island, Diamond Jo Dubuque, Diamond Jo Worth, Planet Hollywood Pedestrian Realm and Sandia Resort & Casino. Founded in 2001, YWS is headquartered in Las Vegas and has a presence in Tulsa, our Native American services hub, and internationally in Singapore and Macau." For more information, visit booth #3136. GAMING REIMAGINED By Roberto Coppola, Global Director of Research Tremendous revenue opportunities exist for the gaming industry to modernize offerings in ways that resonate with next generation consumers. Understanding what makes millennials tick, while resist- ing the urge to make broad generaliza- tions, is the first step in configuring a new gaming experience, designed to appeal to younger consumers without alienating existing casino guests. The size, impact and immediacy that consumers under age 35 will have on businesses of all types are enormous. Millennials are driving fundamental, per- manent changes in branding, media and entertainment. Already encompassing more Americans than any other genera- tion, Gen Y today represents more than $1.3 trillion in annual consumer spend- ing, a number set to skyrocket over the next decade. Understanding what makes Gen Y different – particularly their perceptions of self and what they value – will undoubtedly inspire offerings that lever- age innovations in technology, communi- cation and connectivity. For the gaming industry to become a viable entertain- ment consideration for millennials, fun- damental changes to both content and physical environments must be priori- tized. Casinos of all types should study younger perspective consumers and con- template how they can potentially get them to spend money on property via a layout that addresses what they are look- FUJITSU PROVIDES CURRENCY HANDLING SOLUTIONS Casino gaming is at a crossroads in the United States. As more states legalize some form of gambling and Indian gam- ing increases, the pressure on traditional locations for casino gaming like Las Vegas, Reno and Atlantic City is intensi- fying. Add to that the increasing compe- tition from Macau for high-roller Asian gamblers who elect to stay closer to home. U.S.-based casino operators have to find a way to remain relevant and com- petitive. U.S.-based casinos have to find a way to provide a better casino gaming experience while keeping their operating costs down. Better cash handling man- agement techniques on the casino floor and in the back office cash counting rooms are ways to satisfy both casino gamers and casino operators. Cash recycling has the potential of changing the face of the cash handling in casino gaming. As more and more play- ers visit more physical sites for gam- bling, the pressure on casinos to accept, denominate and process larger amounts of cash in a more timely fashion increas- es. Casinos are turning to recyclers on the floor in the form of ticket redemption kiosks, change machines and ATMs, while depending on the speed and accu- racy of higher-end recyclers in the sel- dom seen, back office cash rooms where the amount of cash can be staggering. Better cash handling techniques at table games, for instance, can increase the number of games played in a shift, meaning more casino revenue, less wait time between hands and dealer changes, ultimately providing a better casino gaming experience for the gambler while keeping casi- no operating costs in check. A cash recycler's ability to accept and quickly dominate a bill while check- ing for counterfeit will increase table cash transfer speed and efficiency back to the cash room. For casinos, the benefits of this emerging technology extend beyond increased productivity and better cus- tomer service; by increasing quality- control measures, these technologies are delivering a better product to them as well. Using newer software tools that provide value-added services, casinos are better able to forecast their cash management while making the cash they do have more productive. The opportunity costs of cash-in- use are often overlooked when deployers conduct ROI or cost/benefit analyses. Finally, with the volume of cash being handled at casi- nos today, there has been an increased focus on the compo- nent's flexibility and deposit taking and dispensing capacity. "Not only do we anticipate an increased need in the functionality of recyclers, but we are already hearing from customers that capacities are very important and must increase in the future," said Randy Fox, Vice President, Currency Handling & Identity Product Solutions, Fujitsu Frontech North America Inc. Visit Fujitsu booth #3336 at G2E for a personal demonstration of its solutions, go to www.fujitsu.com/us/oem/financial/ atm/ or call 877.766.7545. HOSPITALITY WEAR – DRESSING YOUR STAFF FOR SUCCESS Hospitality Wear offers an exciting variety of basic and high-end garments for casino, hotels and restaurants. From bustiers for cocktail waitresses to vests for dealers and cage attendants, it can enhance your casi- no's unique image. From fine dining staff attire to basic wait staff needs, Hospitality Wear can outfit your foodservice staff. With specialized neckwear options (such as a pre-tied bow tie that has the look of a hand tied bow tie), it can help make your staff look elegant. Hospitality Wear is a division of Pure Silk Fabrics (PSF). PSF specializes in both men's formal wear garments for the tuxedo rental industry and high-end men's formal wear. PSF's track record proves its understanding of manufactur- ing fabrics and garments that are both beautiful and durable. Having its own garment factory allows it to eliminate "middle men" charges and gives you a better and faster customer expe- rience. The Hospitality Wear staff has over 50 years of experience in weaving jacquard fabrics – in its own weaving mill in New Jersey – so it knows how to make striking fabrics, making your garments stand out above all others. Its professional sales staff can guide you every step of the way starting with choosing from a large library of existing fabrics, colors and garments to having something tailor made just for you. If you are looking for a service-ori- ented company that can pro- vide custom garments, flex- ibility in minimums and dependable deliveries, Hospitality Wear can meet your needs. Together with its part- ner company, Staff Shirts, Hospitality Wear can dress your people for success. Visit both Hospitality Wear and Staff Shirts in booth #3805 or con- tact Hospitality Wear at www.hospitality wear.com, 800.365.9879 or info@hospi talitywear.com for more information. player, especially a high roller, to push his or her winnings on a series of 2x or 4x even-money gambles at the end of a game. A player has the opportunity, at the player's option, to raise his or her winnings by two to 16 times if they are successful at winning the Parlay Bets. Eclipse's Parlay Bet feature is highly configurable so that it may be managed within the casino's floor parameters. "The Parlay Bet, especially in high roller areas, gives the slot manager another tool to further engage the player with more opportunities to win while increasing their profits on the floor," according to Jack Saltiel, CEO of Eclipse Gaming. Parlay Bets may be enabled on a significant portion of the company's Class 2 library with the feature being added to rest of the library in the coming months. Mystery Progressives have also come to the entire Eclipse Gaming's library of Class 2 games. As in a tradi- tional Class 3 Mystery Progressive, all players have the opportunity to win the Mystery Prize in addition to all of the other prizes offered by their favorite game. All bets made on games that are enrolled in the Eclipse Eclipse Gaming Systems (Cont'd. from p. 1) Mystery Progressive are eligible to win the Must Go Prizes with greater chances of winning given to the play- ers making bigger bets. Mystery Progressives can be configured on any and all of Eclipse's games on a game floor. "This allows the casino manager to put this Mystery feature on the games they want to showcase, regardless of title. The Mystery Progressive is anoth- er tool to help the floor manager raise the average bet on the gaming floor by rewarding the larger player with better chances to win the Mystery Prizes," says Saltiel. Eclipse is the first to offer Parlay Bets and Mystery Progressives on its Class 2 Games. These two new features, amongst others offered by Eclipse, are helping raise Eclipse Gaming's Class 2 games to a higher class! Eclipse Gaming Systems is a leading provider of games for Class 2 and Class 3 gaming markets as well as Video Lottery markets. Eclipse Gaming pro- vides complete gaming solutions from the games to back-office systems that help manage the gaming floor. Learn more at www.eclipsegaming systems.com or booth #2419.