Issue link: http://osercommunicationsgroup.uberflip.com/i/562622
C h a i n D r u g s t o r e D a i l y S u n d a y, A u g u s t 2 3 , 2 0 1 5 6 6 the way with its patented connectivity solutions that improve patients' compli- ance to their medication regimens in a cost-effective manner without requiring a costly investment in infrastructure. "This year we added a new solu- tion to our iRefill™ Connect suite of products and services," said Val Gurovich, President of TeleManager Technologies. "iRefill StarManager is a fully customizable cloud-based con- nectivity and adherence solution that automates medication synchronization entry of refill orders into the pharmacy management system." StarManager integrates the robust patient alert platform incorporated into TeleManager's full suite of products. Patients can be alerted when their pre- scriptions are due to be refilled and ready to be picked up through a multi- plicity of different methods and media, such as phone calls, text messages, email or through the iRefill mobile app, providing both pharmacies and patients a variety of options to meet their needs. TeleManager has also added func- tionality to its iRefill Connect suite, which allows patients to set dosage reminders to ensure better medication adherence. "Providing patients with refill and pick-up alerts and reminders to take their medication regularly not only improves patient adherence and health outcomes, increasing Star Ratings, but also increases pharmacy profits while decreasing overall healthcare costs," said TeleManager Vice President and Chief Operations Officer Paul Kobylevsky. "Our adherence products are an integral part of our proven Unified Communications as a Service solution, and have been a central com- ponent of our offerings for more than a TeleManager Technologies (Cont'd. from p. 1) decade. In a nutshell, we have, from our earliest days, been applying cut- ting-edge technology solutions to the patient-pharmacy connectivity area." The company was a pioneer in cloud solutions for the pharmacy industry, and owns seven patents on the platform and its family of products developed over the course of more than a decade. "We have a lot of experience because we started working on cloud solutions very early," Kobylevsky said. "What we have now are very reli- able, solid solutions, which is particu- larly important to our customers." In addition to the myriad adher- ence and compliance options offered by TeleManager, the company exhibit- ed a broader commitment to patient- centered programs when it partnered earlier this year with PrescribeWellness, whose proprietary cloud-based platform is designed to educate and inspire better health. "Our customers indicated that in addition to maximizing adherence and compliance, they want to provide their patients with advanced clinical servic- es, such as those provided by PrescribeWellness," said Gurovich. "The synergies between our tightly integrated cloud-based proprietary platforms, developed by both our com- panies, allow us to offer our customers solutions that provide the competitive advantage they are looking for." TeleManager continues to evaluate how to improve its cloud-based solu- tions by implementing the latest and upcoming technologies to its iRefill Connect suite in order to bring its cus- tomers the most up-to-date functional- ity on the market. Visit TeleManager Technologies at booth #2311. For more information, go to www.telemanager.com. had a vision for a healthy, more sustain- able feminine hygiene product. Our prod- uct line includes The DivaCup, a reusable silicone alternative to dispos- able tampons and pads that offers up to 12 hours of leak-free protection; and the DivaWash, a botanically-based, pH-bal- anced, gentle and mild cleanser that is great for face, body and The DivaCup. The DivaCup offers women a new way to care for their period, is environmentally responsible, easy-to-use and comfortable and empowers women to connect with their bodies and menstrual cycles like never before. CDD: Describe your company's current marketing strategy. JS: The DivaCup and The DivaWash are growing consumer demand with a marketing spend of $3 MM for 2015. 2015 will benefit from the most robust advertising plan in our history, includ- ing television (conventional and spe- cialty), print advertising, digital adver- tising, social media, public relations and education. We create and execute retailer specific and "geo-targeted" advertising to drive consumer demand to our retail partners. CDD: What distinguishes your products from the competition? JS: The DivaCup can be worn for up to 12 hours at a time and is leak-free, which gives women more flexibility and confidence than competitive products. Additionally, it is cleaner, more com- fortable and easier to use than competi- tive products. As a reusable option, The DivaCup eliminates the waste produced from tampons and pads, ensuring better care of our planet. There are products to improve all other facets of life and final- Diva International (Cont'd. from p. 1) ly, women can have a better period experience with the re-birth of the men- strual cup. Retail partners who sell The DivaCup are satisfying growing con- sumer demand and are positioned as innovators and leaders in the feminine hygiene category. Sales of The DivaCup in dollars and units are growing at double-digit rates (same store sales), thus contributing real growth to the category. For retailers, the brand generates higher sales dollars and higher profit margins than traditional feminine hygiene products. The DivaCup also delivers higher dollar spend from each consumer, capturing an entire year's worth of spend from each customer. These retailers also generate higher sales and higher profits for their business. CDD: In what direction is the category heading, and how does it benefit or chal- lenge you? JS: The feminine hygiene category is in decline due to the aging population, but certain segments are growing. There is greater awareness and a growing demand for true product innovation. Menstrual cups have been around since the 1930s, but are more recently making a come- back across all retail channels. CDD: Who are your target end-users? JS: The DivaCup appeals to women of all ages. Sales are almost an even 50/50 split for the two models. Women are looking first and foremost for leak-free protection during their period and prod- ucts that are better for their bodies, the environment and meet the demands of their busy lifestyles. Visit Diva International Inc. at booth #1547. For more information, go to www.divacup.com, call 519.896.8100 or email sales@divacup.com. XEROX EXPANDS PHARMA CAPABILITY TMS Health, A Xerox Company, and LearnSomething, A Xerox Company, have combined their exceptional industry knowledge and experience with the technology and global capa- bilities of Xerox. The result is a uniquely positioned strategic partner to help clients achieve their goals. Xerox is one of the largest BPO providers to the healthcare industry, working behind the scenes to simplify healthcare in ways you might not expect. Now more than ever, Xerox can help you take care of people while taking care of your bottom line. It pro- vides organizations with the knowl- edge to make informed decisions that drive success and streamline and sim- plify the business of health. Xerox supports every member of the healthcare ecosystem. By applying its deep healthcare expertise and her- itage of innovation across virtually every member of the healthcare ecosystem, it helps organizations focus on what matters – the real business of improving people's lives through bet- ter, more accessible and more afford- able healthcare. 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Xerox acquired TMS Health in 2010, the largest dedicated provider of outbound and inbound communication services to the U.S. healthcare and pharmaceutical indus- tries. For more than 20 years, TMS Health's proven methodologies have produced the most effective multi- channel solutions for its clients. Today, TMS Health, A Xerox Company, is recognized as a leader in healthcare communications, providing education and awareness to HCPs, patients, consumers and pharmacies on behalf of the pharmaceutical industry while maintaining an unwavering com- mitment to quality and compliance. In 2013, Xerox acquired LearnSomething, a leading provider of custom e-learning solutions and con- sumer education for the food, drug and healthcare industries. The acquisition broadens the services Xerox offers to these industries, provid- ing companies with Web-based information programs that meet the regulatory, operational, continuing education and internal training needs of their diverse and widely-distributed workforces. LearnSomething, A Xerox Company, currently delivers industry information and educational programs to 85 percent of all U.S. retail pharma- cy chains, reaching more than 110,000 retail pharmacists. Food and drug retailers use the company's e-learning platform, Learner Community ® , to complete regulatory compliance cours- es. In addition, retail industry associa- tions depend on the Learner Community platform to create and market e-learning products and contin- uing education services to members. Visit Xerox at booth #419. For more information, go online at www.tmshealth.com, www.learnsome- thing.com, www.xerox.com, call 850.385.7915 or email richard.fuelling@xerox.com.