Issue link: http://osercommunicationsgroup.uberflip.com/i/562622
C h a i n D r u g s t o r e D a i l y S u n d a y, A u g u s t 2 3 , 2 0 1 5 2 6 MARKETOUCH MEDIA IMPROVES MEDICATION SYNCHRONIZATION, POPULATION HEALTH MANAGEMENT, PHARMACY PROFITS Medication synchronization has grown to be an integral part of pharmacy opera- tions because it drives patient adherence and differentiates pharmacies to patients and PBMs. Studies show that synchro- nizing multiple chronic medications to a single refill date increases patient adher- ence, health outcomes and pharmacy profit, all of which help drive down total overall healthcare costs. Pharmacies who employ MarkeTouch Media's RxTouch SM Optimum MedSync service enjoy a clear advantage for efficiently aligning patients' refill dates and increasing adherence. Optimum MedSync's data mining tools enable subscribing pharma- cies to meet or exceed quality standards. This increased performance enhances a pharmacy's CMS Quality ratings, which can drive higher reimbursements under the pay-for-performance models. Targeted Interventions MarkeTouch Media enables pharma- cies to practice more effective popula- tion health management by applying targeted interventions to specific patient populations. MarkeTouch Media's ongoing research delivers industry best practices for each patient, based on demographics and inferred disease state. These targeted, patient- specific interventions allow pharma- cies to focus their actions based on their particular goals and capabilities. Fully Customizable All pharmacies have similar goals around patient adherence, but each man- ages the process differently. So instead of a cookie-cutter technology platform, Optimum MedSync was created to be fully customizable. MarkeTouch Media works with its clients to align the solu- tion to their clinical and operational goals. The RxTouch sync engine's flexi- bility allows clients to easily manage patient eligibility criteria and provides multiple total-solution options that seamlessly integrate with current work- flow. MarkeTouch Media specifically designed the automated and customiz- able processes to optimize patient satis- faction, patient results and client opera- tions. In addition, by licensing Walgreens' prescription alignment patents, MarkeTouch Media can offer clients even more configurations. Efficient, Personal Patient Communication According to NCPA, high-touch communication "is the single strongest predictor of individual medica- tion adherence." Studies show that direct pharmacy staff interaction is key to assisting patients take their medication correctly, where the length of therapy directly influences patient's clinical out- comes. MarkeTouch Media's Optimum MedSync bridges the patient-care gap with customizable, proactive high-touch communication tools that facilitate auto- mated and live patient interactions and that document and drive clinical out- comes of various patient populations. Stores, corporate offices and call centers can all easily take advantage of the solu- tion's multifaceted approach – it's simple for pharmacy staff to use, seamless to the patient and it provides meaningful and functional reporting to the chain. Visit MarkeTouch Media at booth #1414 or online at www.rxtouch.com. PRASCO COMMITTED TO ITS UNLIMIT PHILOSOPHY, PARTNERS, CUSTOMERS Prasco is an independent, innovative healthcare company dedicated to expand- ing horizons for its pharmaceutical part- ners, pharmacy customers and the patients they serve. Industry-leading companies turn to Prasco for its industry insight, specialized expertise and turnkey solutions for bringing high-quality Authorized Generics (AG) to market. Prasco's business model puts its partners squarely in the center of every- thing the company does. Prasco's Unlimit ® philosophy has helped the company and its partners achieve notable industry success (70 AG products launched with 42 different brand companies) throughout the past decade. To unlimit is to break through barriers and to unlock potential, to intro- duce new solutions and to open broader avenues. When limits are removed, busi- ness can have explosive growth. With a deep understanding of all facets of the pharmaceutical marketplace in both the brand and generic industries, Prasco can unlimit partners in a variety of ways. Here, three of these ways are fur- ther discussed. Create Markets Long-standing business relationships within all trade classes provide Prasco insight on how sales interactions best occur across multiple levels. Utilizing this knowledge, Prasco designs and implements proprietary sales programs to fit partners' – and their cus- tomers' – specific requirements. By extending brand product lifecycles through Authorized Generics, Prasco builds markets that previously did not exist. Doing this enables Prasco's part- ners to penetrate the market- place, capturing revenue that would not otherwise be available; and at the same time, Authorized Generics pro- vide pharmacists and their patients the identical brand-quality experiences they want and deserve. Enhance Value Prasco's team is comprised of top talent from around the industry, and this team's purpose is not only to lead Prasco but also to serve Prasco's part- ners by sharing knowledge and working closely with their management teams. Prasco adds value to its partners by aug- menting partners' capacity to manage all pharmaceutical disciplines and func- tions, from sourcing active ingredients to sales and marketing. For pharmacists and patients, Prasco adds value through first-to-market products, pristine quality, competitive pricing, consis- tent supply and uncompro- mising customer service. Amplify Potential Prasco builds relationships centered upon trust, and the company is commit- ted to excellence in all facets of its busi- ness. This combination of trustworthi- ness and excellence results in the cre- ation of new synergies and scenarios for partners and customers that both acti- vate growth and benefit the entire mar- ketplace. For more information about Prasco Authorized Generics, visit booth #1108 or go to www.prasco.com.