Issue link: http://osercommunicationsgroup.uberflip.com/i/562622
C h a i n D r u g s t o r e D a i l y S u n d a y, A u g u s t 2 3 , 2 0 1 5 7 2 PUMP UP THE VOLUME WITH RAPIDHAIR HAIR VOLUMIZING FORMULA Now consumers can amp-up limp locks and achieve fuller and more voluminous-looking hair with RapidHair ® Hair Volumizing Formula. Whether hair is recovering from an ombré dye job gone wrong or years of heat styling, revitalize locks weakened by stress, diet, aging or styling with RapidHair Hair Volumizing Formula. From the creators of the award- winning RapidLash ® and RapidBrow ® , this breakthrough formula specifically targets dull, lack-luster locks, reviving the appearance of hair's natural beauty in just 60 days. Achieve the hair of your dreams with this incredibly light- weight mousse that amplifies hair's appearance without weighing down strands. RapidHair Hair Volumizing Formula features Hexatein ® 4 Complex, a unique proprietary mix of six highly effective ingredients, essential proteins, vitamins and other fortifying, hair- enhancing ingredients. This powerful combination helps to promote and main- tain thicker-looking hair that is resilient and healthy. RapidHair nano-encapsu- lated ingredients absorb effectively into the hair shaft for excellent delivery and invigorating the scalp. Polypeptides are comprised of beneficial amino acids, and help promote the appearance of fullness and volume. Biotin (Pro-vitamin B7 / Vitamin H / Coenzyme R) is an essential factor in maintaining the beautiful, voluminous appearance of stronger-looking hair. Panthenol (Vitamin B5) helps coat the hair shaft and seal in long-lasting mois- ture and nourishment while hydrat- ing and conditioning the scalp for improved overall appearance of the hair. Silk Amino Acids are pure silk fibers which help to bind moisture into the hair shaft, leaving locks soft, supple and silky to the touch. Sweet Almond Extract is a rich emol- lient that adds shine and softness to hair and improves hair manageability. Niacinamide (Vitamin B3) enhances moisture retention and invigorates the scalp while promoting the appearance of vitality and volume in hair. RapidHair foam is applied just once daily either to wet or dry hair and does not leave an oily residue. Just two pumps of formula is massaged into the scalp and the formula dries quickly, allowing one to style their hair as usual. Consumers can put aside any embarrass- ment due to the appearance of thinning strands or breakage, and show off a newfound big, bouncy style with confidence. RapidHair is available in fine salons and spas as well through mass merchandisers nationwide and online at www.rapid- lash.com for $89.99. Visit ROCASUBA at booth #2848. For more information, go to www.rapid- lash.com, call 508.539.7077 or email Nicole Pigott at nicole@rocasuba.com. IMPROVE BRAIN HEALTH WITH FOCUSFACTOR An interview with Jack Ross, Chief Executive Officer, Synergy CHC Corp. CDD: Tell our readers how long you have owned the FOCUSfactor brand and what enticed you to purchase it. JR: On January 26 of this year we announced the acquisition of the FOCUSfactor brand. Since Synergy CHC Corp. is primarily a consumer healthcare company in the health and wellness space that distributes prod- ucts to food, drug, mass, club and health food chains in North America, FOCUSfactor was a perfect fit for us. CDD: Tell our readers about FOCUSfactor and what makes it unique in the health and wellness space. JR: FOCUSfactor is America's No. 1 brain health supplement and has sold more than five million bottles. It con- tains an array of neuro-nutrients that have been clinically proven to improve memory, concentration and focus. This is the kind of brand we look for when considering expanding our product portfolio. We want to be sure that the products are best-in-class and that they actually do what we say they can do. That's essential to us. CDD: FOCUSfactor is clinically stud- ied. Who did the study? JR: Our predecessor worked with Cognitive Research Corporation, a leading research organization that spe- cializes in the effects of nutritional supplements on human cognition. The double-blind, placebo-controlled study was conducted in August 2011 and measured changes in memory, concen- tration, attention and focus. It ran for six weeks and concluded that healthy adults who followed the study protocol showed significant improvement in memory, concentra- tion and focus. The effects were partic- ularly pronounced in what we call "working memory." CDD: Is there room for another brain health supplement on store shelves? Isn't that a fairly crowded space? JR: The brain health category in FDMC generates roughly $23MM at retail. FOCUSfactor currently ranks No. 1 in unit sales, outpacing the com- petition by nearly 67 percent. There are no other products in this category that have a patented formula with solid clinical studies substantiating their ability to improve memory, concentra- tion and focus. That's powerful! CDD: Can you tell our readers about your marketing plans for the brand? JR: We've spent the first half of this year developing aggres- sive marketing efforts designed to increase awareness among potential new users, as well as make the products more noticeable to existing users. In fact, we are debuting our fresh new brand image right here at this show with a new pack- age design that is brighter and more col- orful than the previous version. We expect the new packaging to flow through to store shelves this fall. Our biggest initiative is a national direct response program involving both televi- sion and radio. We've just started run- ning this campaign in key markets around the country and we're very pleased with the initial results. For more information, visit booth #3231 or go to www.focusfactor.com. Sales inquiries should contact Jay Williams at 770.335.1675 or via email at jwilliams@inlifebdg.com.