Issue link: http://osercommunicationsgroup.uberflip.com/i/519711
P r o d u c e S h o w D a i l y M o n d a y, J u n e 8 , 2 0 1 5 1 0 HALF YOUR PLATE: WORKING WITH INDUSTRY TO INSPIRE CHANGE Most Canadians are not eating the recom- mended daily number of fruits and vegeta- bles as suggested in Canada's Food Guide. To add to the confusion, there is a lack of understanding on what a serving actually consists of. Based on this need for educa- tion, the Canadian Produce Marketing Association (CPMA), in partnership with the Heart and Stroke Foundation, Canadian Cancer Society and Canadian Public Health Association have developed the Half Your Plate program, which launched to Canadian consumers in January 2015 with tremendous success. Half Your Plate is a simple, clear mes- sage that empowers Canadians of all ages to eat more fruits and veggies to improve their health while providing simple and practical ways to add a variety of produce to every meal and snack. Half Your Plate is fun, practical and informative, and pro- vides tips on how to prepare fruits and veg- gies using different colors, flavors and tex- tures for meals and snacks at home, at school, at work, eating out or on the go. The CPMA has developed Half Your Plate to increase awareness at the com- munity level while providing the industry with tools to integrate the branding onto packaging and other marketing cam- paigns. This approach will reinforce the message with consumers and help them associate Half Your Plate branded items with a healthy lifestyle. Half Your Plate has enor- mous potential for the pro- duce industry. From product displays to flyer ads and truck decals – the possibilities are endless! Its branding pro- gram supplies label ideas and logos to suppliers to ensure effective and consistent program marketing. This cohesive approach combined with grass- roots consumer marketing will ensure a push and pull – consumers who are look- ing for Half Your Plate products com- bined with retailers who brand their prod- ucts and stores to increase produce sales with this market. There are more than 40 industry partners to date who have inte- grated the Half Your Plate campaign onto packaging, advertising, in-store displays and more. To learn more about its indus- try memorandum of understanding, please visit www.halfyourplate.ca. Half Your Plate also con- tains an ambassador program aimed at educating and creating champions for healthy eating in local schools and communities. These ambassadors will guide others on adding fruits and veg- gies to every meal while promoting Half Your Plate branding and Half Your Plate branded retail products. Looking to get involved? Check out www.halfyourplate.ca for tips on how to integrate fruits and veggies, shop smarter and for great healthy recipes. Half Your Plate is also on Twitter (@halfyourplate), Facebook and Pinterest. It also encour- ages followers to show their plate, share recipes and more by using #halfyourplate in their posts. For more information, visit www.half yourplate.ca or stop by booth #1750. THE TSAMMA STORY The Tsamma (sah-mah) story began on a small Midwest family farm where a young girl, Sarah Frey, harvested water- melons and sold them from her family's truck. Sarah grew up and Frey Farms grew with her. Inspired by her love of this wonderful fruit and deep knowledge of its powerful health benefits, she craft- ed Tsamma, a delicious watermelon juice. Each bottle of Tsamma contains over one and a half pounds of farm-fresh watermelons and is packed with power- ful vitamins and nutrients. With no sugar added, no artificial flavors or colors, Tsamma hydrates and replenishes the healthy way. Team Tsamma has been spreading the watermelon love all across the country in the retail and foodservice space. "Sharing Tsamma through experi- ential, sampling events and sharing our story as farmers is what it's all about. The flavor profile of Tsamma has been a win- win; people love it! While the high amounts of lycopene, potassium and L- citrulline are creating serious buzz around watermelon in general, con- sumers are realizing watermelon is more than a summertime treat; it's a superfruit. It's now conveniently in a bottle – year round," says Business Development Director Hilary Martin Long. The next step for Tsamma is to expand its line of watermelon based juices to include four total blends. Tsamma Brand Principles Handcrafted: Communicates the artisanal care, work ethic and commitment that goes into each bottle of Tsamma Watermelon Juice. Farm-Fresh: Reinforces its connec- tion to the Earth and its farm roots. Demonstrates the minimal processing and preservation of the watermelon's essential nutrients. Healthy: Appeals to active adults – from those needing to replenish and rehy- drate to those simply trying to make nutritious decisions – who will enjoy it them- selves and buy for their fami- ly. Powerful: Encompasses Tsamma Watermelon Juice's natural bounty of vitamins and minerals, as well as its holistic health benefits. Quality: Acknowledges the superior quality of Frey Farms watermelons – resulting from a wealth of on-the-farm experience and accumulated knowledge that makes Tsamma Watermelon Juice so powerful. For more information, visit www.frey farms.com. TRAYLESS FLOW WRAPPING CUTS MATERIAL CONSUMPTION Heavy investment in research and devel- opment at ILAPAK, the leading manu- facturer of packaging machines for flexi- ble film applications, has yielded several innovations that deliver hygienic design, modular construction and low cost of ownership (COO) to producers and pack- ers of fresh produce and IQF (individual- ly quick frozen) fruit and vegetables. With sustainability an increasingly important factor for the produce industry, ILAPAK has also developed a trayless flow wrapping solution that allows pro- ducers and packers of tomatoes, apples and other spherical products to boost their environmental credentials whilst saving on material costs. "The produce industry is under con- stant pressure to reduce the amount of packaging it uses. By doing away with the tray, producers can also reduce the amount of flexible film they need. Besides delivering an environmental benefit, this carries a cost saving from both a materials and an equipment per- spective, as it eliminates the need for a tray de-nester," explains Rocco Furone, Sales Manager at ILAPAK. However, removing the tray introduces the challenge of maintain- ing control over grouped products as they travel through the process, without marking, dam- aging or bruising soft or delicate items. ILAPAK's Carrera 1000 is specially designed for packing tomatoes, apples, peaches, plums and kiwis without trays, and incorporates two unique design fea- tures that address this issue. A pitched overhead chain enables the safe transfer of delicate products from the forming box to the sealing jaws. The chain keeps products neatly grouped as they travel and prevents them from mov- ing into the film tube. Once the product enters the sealing jaws, a motorised barrette system takes over, transporting products safely through the jaws to the machine exit. This system also offers the flexibility to pack into trays if required. Thanks to the use of servomotors and PLC control platform, the Carrera 1000 features a wide range of customized configurations and fast and easy size change operations. The cantilever design and the stainless steel configuration gives the Carrera 1000 a leading edge in harsh environments. For more information, stop by booth #2617 or visit www.ilapak.com. BAGGING SOLUTIONS FOR STAND-UP POUCHES The stand-up pouch is a stand-out trend in produce packaging, with indications that it will dominate the market in com- ing years. With many variations includ- ing carry handle, zippered and die-cuts, finding the right bagging solution is important. Engineered for easy servicing and quick sanitation, WeighPack's R2B HFS for roll-stock film and Swifty Bagger for pre-made pouches offer mid-range to high speed production rates. Operators will appreciate the straight flow design of both the R2B and Swifty Bagger, as it allows for complete visibility and acces- sibility of parts. Large removable access panels in both the front and back of the machines make them extremely easy to set up and clean. The Swifty Bagger is designed to open, fill and seal pre-made pouches. Available in three models, the affordable Swifty Junior is for small and medium requirements and the Swifty 1200 and 3600 series are for high performance applications. The R2B Horizontal Form, Fill and Seal Bagger significantly reduces materi- al cost by using laminated roll stock film. Capable of reaching mechanical rates of 100 cycles per minute, this high performance servo- driven HFS bagger is available in two different models. The R2B 1200 is capa- ble of producing a 6 to 12 inches wide by 8 to 18 inches long bag, while the R2B 3600 can produce a 3.5 to 8 inches wide by 6 to 11 inches long bag. About WeighPack Systems WeighPack, a Paxiom Group company, is a manufacturer and systems provider of state of the art quality pack- aging solutions that include filling, bagging, wrapping, conveying, case erecting and robotic palletizing. For more than 20 years, WeighPack Systems has delivered thousands of packaging systems throughout the world for varied and diverse applications. From line layout design, manufacturing, instal- lation, training and after sales technical support, WeighPack provides its cus- tomers complete system responsibility and accountability. Learn more about these solutions at booth #2031.