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P r o d u c e S h o w D a i l y M o n d a y, J u n e 8 , 2 0 1 5 1 8 ROOSTER POTATOES FROM ALBERT BARTLETT Albert Bartlett™ is a family run business with more than 65 years of experience growing potatoes. Albert Bartlett grows a wide variety of specialty potatoes and its dedication to growing and packing the best tasting, highest quality potato has made Albert Bartlett a favorite in the U.K. In 2012, Albert Bartlett began growing and packaging in the U.S. Working with selected U.S. farmers, it is now bringing its expertise, passion and exclusive varieties to America and Canada. The Rooster potato is a brand new varietal to the U.S. Home grown in the U.S., in conjunction with its partners, Albert Bartlett Rooster potatoes are an especially versatile spud – you can mash, boil, steam or even bake it. The Rooster starts pink, but bakes golden brown, with a light yellow fluffy flesh. It is guaran- teed to spruce up any recipe and Albert Bartlett knows you will taste the difference. Rooster potatoes have a wonderful fresh, nutty, buttery taste. They provide an extra level of flavor over an ordinary russet or red potato. You can see some of its chefs' favorite Rooster potatoes recipes on the website or look out for them on the back of the pack. Roosters are a very versatile varietal. They taste great baked, mashed, roasted, fried and boiled. In addition to the great taste, consis- tency and versatility, Rooster Potatoes are backed by a full media campaign of television, radio and press advertising. Rachael Ray magazine recently featured Rooster Potatoes as a 'must have' for any holiday meal, and they were in the top five pro- duce items on Oprah's trend list. The distinctive packaging makes the product really stand out on shelf, and once consumers try them once, they will never go back. For more information, visit www.farm freshdirect.net. WORLDWIDE PLASTICS OPENS NEW LOCATION IN SILAO, MEXICO To better service its customers and accommodate the high demand for pro- duce packaging in Mexico, Worldwide Plastics now warehouses product in Silao de la Victoria, Guanajuato, Mexico – located just 350 miles from Monterrey, Guadalajara and Mexico City. This will serve as a centralized Worldwide Plastics location for all growers in Mexico and will provide immediate delivery of stock clamshells, bags and flexible films to reduce pickup and delivery times for Worldwide Plastics' valued Mexico cus- tomers. This location will also reduce costs for those customers who previously suffered cost and wait times associated with picking up product at the border. In addition to its Silao, Mexico, San Antonio, Texas and Riverside, California locations, Worldwide Plastics has recent- ly expanded its domestic reach in the Eastern United States and is now warehous- ing product in Indianapolis, Ind. Since Indianapolis is within a one-day drive of 80 percent of the U.S. population and a half-day's drive to more than 28 major metropolitan areas, Worldwide Plastics' new location is strategically placed to efficiently deliv- er stock clamshells, bags and flexible films to the Midwest, South and East regions of the United States and Canada. With world-class customer service and the ability to provide a total packag- ing solution tailored specifically to each cus- tomer's need, Worldwide Plastics is proud to have served customers for more than 28 years. Its renewed competitive advantage with its two new locations will quickly serve the needs of growers in North America and reduce the time to market. For more information, visit booth #2434, contact Worldwide Plastics at 800.331.8729 or visit online at www.world wideplastics.com to learn more. 100 YEARS STRONG – RICCHIUTI FAMILY FARMS CONTINUES TO PRODUCE FRESH, PREMIUM AND ORGANIC PRODUCTS For the past 100 years, the Ricchiuti fam- ily has diligently worked the land with a goal of bringing premium, fresh, California-grown products to its loyal customers. Following in the footsteps of patriarchs Vincenzo and son, Pat Ricchiuti, are Patrick and Vincent Ricchiuti, representing the third-and- fourth generation, with an aim to carry on the family legacy of being a vital diversi- fied California agricultural business. The Ricchiuti family has long been known worldwide for its almonds and, more recently, for its organic almonds under the P-R Farms, Inc. label. P-R Farms, Inc. is a grower, huller, packer and shipper in addition to being qualified in all export regulations which has earned it an excellent international reputation. As a member of the Almond Board of California, P-R Farms, Inc. abides by prescribed grower practices that are sus- tainable, economical and environmental- ly friendly. With a strong commitment to stay abreast of technological advance- ments, P-R Farms, Inc. installed a state- of-the-art Satake Vision System that uti- lizes electronic optical color sorting tai- lored to identify quality almonds. Thus, the family continually reevaluates and upgrades equipment and production methodologies to ensure exceptional products, efficiency and food safety. In a quest to continue diversification while responding to consumer demands, the Ricchiuti fam- ily took on a new venture in 2008, drawing upon old world expert- ise and four generations of farming in the heart of California's San Joaquin Valley to craft 100 percent estate- grown organic extra virgin olive oil. The Ricchiuti's Enzo Olive Oil Company remains steadfast in its pur- suit to uphold the family's 100-year tradition of excellence by planting each and every tree, harvesting the crop, milling the fruit, and bottling the oil under the direction and supervision of Patrick and Vincent Ricchiuti. This meticulous, hands-on approach is what Patrick and Vincent believe it takes to produce the finest, most flavorful, aro- matic oil. As a proud member of the California Olive Oil Council, Enzo Olive Oil Company adheres to the most stringent stan- dards in the world and shares in the organization's mission of promoting fresh extra vir- gin olive oils. Enzo Olive Oil Company is also sanctioned by the United States Department of Agriculture and certified by California Certified Organic Farmers as well as Kosher Supervision of America. With its nationally and international- ly acclaimed, award-winning line of vari- etals and infused Enzo organic extra vir- gin olive oil and premium P-R Farms, Inc. California almonds, one could easily agree that Founders Vincenzo and Pat Ricchiuti would be most pleased to see the direction and progress that Ricchiuti Family Farms has realized since its inception back in 1914. For more information, visit www .prfarms.com or www.enzooliveoil.com. NEW PRODUCTS FROM LA PANZANELLA ARTISANAL FOODS CO To start out the new year, La Panzanella ® is introducing a new three-ounce package for its top-selling and fast-growing Mini Croccantini ® line of artisanal crackers at the Fancy Food Show in San Francisco. The three-ounce package is a con- venient size for smaller footprint loca- tions or stores with more limited shelf space. It will initially be offered in three flavors. Two of those flavors are the top- selling Original and Rosemary. The third is the newest flavor to the line-up, Roasted Garlic. Having this package size available in three great flavors gives retailers more options to offer their customers. It also offers the following flavor descriptions: Original: A favorite of chefs and other food lovers, its pure and simple Original Croccantini crackers create a perfect complement to flavorful cheeses, tapenades and charcuterie. With just a touch of coarse sea salt, these crisp, light crackers enhance any accompaniment. Rosemary: With their fragrant aroma, the popular Rosemary Croccantini crackers arouse memories of kitchen herb gardens and rustic Italian baking. With the heady flavor of rose- mary and a hint of sea salt, they are tasty enough to eat alone, or pair with rich cheeses, hummus or dry salami. Roasted Garlic: With the subtle flavor of slow- roasted garlic, a pillar of traditional Italian cuisine, Roasted Garlic Croccantini crackers are reminiscent of freshly baked garlic bread. With a pinch of sea salt, these crackers enhance the flavors of aged cheeses, cured meats and Mediterranean spreads. Throughout the company's history, it has been its singular passion and pleasure to share its Croccantini crackers with its customers, its friends, its family. It con- tinues to do so by offering these great new products. Visit online at www.lapanzanella.com or stop by its Facebook page. About La Panzanella Artisanal Foods Co. Seattle area-based La Panzanella Artisanal Foods Co. is part of the family-owned company, Madrona Specialty Foods. Its mission is to create uniquely crafted and always delicious artisan foods. From its all natural, non- GMO verified line of Italian Croccantini crackers to its European- inspired, all-natural Dolcetini artisan cookies, its products are made with recipes and traditions handed down through generations and preserved today. All of its products are certified Kosher Parve. For more information, visit www.la panzanella.com.