Issue link: http://osercommunicationsgroup.uberflip.com/i/510145
R e s t a u r a n t D a i l y N e w s Tu e s d a y, M a y 1 9 , 2 0 1 5 4 THE POWER OF THE MAIL An interview with Cliff Rucker, Vice President, Sales for the United States Postal Service ® . RDN: Tell our readers about the Postal Service. CR: In the more than two centuries, the Postal Service has grown and changed with America, embracing new technolo- gies to better serve a growing population. No other organization can reach as many door steps, businesses or PO boxes – and with more than 31,000 retail locations, it delivers nearly 40 percent of the world's mail. RDN: Why should marketers look back to help move their marketing efforts for- ward? CR: Today, the average household receives 157 emails per day – versus only two pieces of direct mail. Marketers need to cut through that clutter and successful- ly deliver messages to potential cus- tomers. Reaching consumers via email might seem like the low-cost choice, but when you consider the above statistic, email alone may not be the most effective method. RDN: Are you advising that marketers should ignore email and other technolo- gy-based marketing tactics? CR: Marketers shouldn't rely on only one marketing medium to reach all their current and perspective customers. Instead we are encouraging marketers to consider all mediums to reach customers – and work to have their brand's content and assets come alive via multiple platforms. For example, marketers can digitally enable their Every Door Direct Mail ® piece with augmented reality so consumers can access marketing videos or other COMARK'S 'PDQ400' POCKET DIGITAL MEETS FOOD CODE REQUIREMENT FOR THIN TIP THERMOMETERS Food Safety, Risk Management, HACCP – terms with many things in common, but one in particular – are the common bac- teria found in the food chain such as E. coli and salmonella being properly destroyed in your kitchen and how do you know for sure? One of the many positives of the greater awareness and attention to food safety and HACCP is that it has spurred innovation in temperature measuring and at the same time has driven down costs. Comark's thermometers and temper- ature monitors are geared to the need for speed and accuracy of measurements, but always at affordable prices. The "PDQ400" pocket digital ther- mometer is just the latest model to bring the operator a convenient, fast respond- ing thermometer that is accurate and reli- able and can be used everywhere in the kitchen. In addition the PDQ400 is waterproof, field calibratable and with a Max hold reading, can be used to test the rinse cycle in c o m m e r c i a l d i s h w a s h e r s . The slim design fits easily in a pocket or sleeve. But perhaps the most important fea- ture of the PDQ400 as well as the full line of Comark pocket digitals is the thin 1.5mm tip. A thin tip with the sensor at the end offers speed and precision only found in thermocouple probes, but at a significantly lower price! The FDA feels a thin tip is so impor- tant that they have written the require- ment into the latest version of the Food Code in paragraph 4-302.12: "…temper- ature measurements in thin foods can be Continued on Page 101 Continued on Page 101 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NRA Lee M. Oser CEO and Editor-in-Chief Kim Forrester Jules Denton Paul Harris Associate Publishers Lorrie Baumann Editorial Director JoEllen Lowry Jeanie Catron Richard Thompson Associate Editors Yasmine Brown Andre Gressieux Graphic Designers David Bernard Micah Cheek Lucas Witman Contributors Sarah Glenn Caitlyn Roach Customer Service Managers Heather Canale Stacy Davis Jamie Green Don Kitch Tara Neal Show Logistics & Distribution Jay Avery Director of Sales Neil Catura Randal Fisher James Gennette Marcos Morhaim Account Managers Enrico Cecchi European Sales Restaurant Daily News is published by Oser Communications Group ©2015 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy