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R e s t a u r a n t D a i l y N e w s 5 5 S u n d a y, M a y 1 7 , 2 0 1 5 CRAFT BREW ALLIANCE FORMING STRATEGIC PARTNERSHIP WITH APPALACHIAN MOUNTAIN BREWERY Craft Brew Alliance Inc., the independ- ent craft brewing company which owns and distributes the top selling craft beer brands Widmer Brothers Brewing, Redhook Ale, Kona Brewing Company and Omission, recently announced that it is forming a strategic partnership with Boone, North Carolina-based Appalachian Mountain Brewery Inc. The two companies will explore potential opportunities to drive business growth and shareholder value through sharing resources in key strategic areas, includ- ing, but not limited to, brewing, purchas- ing, distribution and sales. "This kind of partnership aligns per- fectly with what we're building CBA to do: help bring authentic craft beers and brands to beer lovers from coast to coast," said Andy Thomas, CEO of Craft Brew Alliance. "As we look to the future, we're excited to broaden the alliance with real brands that are steeped in place and legacy and nurture their ability to serve today's increasing demand for great-tasting, local craft beers in emerg- ing markets like North Carolina and the Southeast." In May 2014, Appalachian Mountain Brewery won the Startup Brewery Challenge at the Brewbound Session in Boston. CBA is a three-time sponsor of the contest, in which craft brewery owners have three minutes to present their business models and pour one beer that receives immediate feed- back from an expert panel of judges. Following the challenge, the two com- panies had an opportunity to work together on a collaboration beer. It was during this experience that the compa- nies discovered a strong cultural simi- larity and mutual interest in exploring a longer-term partnership that would align with both companies' values and busi- ness objectives. Appalachian Mountain Brewery has recently begun canning on its cask semi- automated canning system, supporting AMB's objectives to expand distribution of three of its beer styles in cans. The company is initially focused on canning its flagship beers: Long Leaf IPA, Blonde Ale and Porter. CHOBANI SHAKES UP FOOD INDUSTRY WITH LAUNCH OF FOOD INCUBATOR Chobani recently announced its plan to open the Chobani Food Incubator, a first- of-its-kind program to invest in and culti- vate emerging food entrepreneurs. Chobani Food Incubator will invest in, support, and scale young and growing companies inspired by Chobani's belief in making delicious, nutritious, afford- able food with only natural ingredients. Building on Chobani's mission to create better food for more people, the Chobani Food Incubator will give food entrepreneurs the resources, workspace and support to launch and disrupt their respective categories. The Chobani Incubator will be based in New York City and will include a commercial kitchen and office space. Going beyond a shared kitchen, the six-month program is intend- ed to provide collaboration with the Chobani leadership team, classes and training programs. Chobani also expects to provide direct access to top chefs and food leaders in the industry, facilitating contacts with its extensive network. "Today we're opening our doors to entrepreneurs who share our vision for better food for tomorrow – food that's natural and affordable," said Hamdi Ulukaya, Founder and CEO of Chobani. "Making a product the right way is not always easy, but we've proven that the model works. I'm excited to work with entrepreneurs who share our goal and who can bene- fit from our experience." The incubator program will culmi- nate in a demo day where each company will have the opportunity to present to leading food distributors and retailers. Chobani recently opened the call for pitches from interested entrepreneurs in December, and it will select up to 10 companies to join the first round. To receive updates, visit www.chobanifood- incubator.com. Top-selling brand Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients. The company is committed to using milk from regional-area farms and strengthening its surrounding local economies. All Chobani products are kosher certified, contain five live and active cultures and are made with milk from cows not treated with rBST. Chobani products are available across the United States, as well as in Australia, Asia and Latin America. For more information, visit www.chobani.com. BROTHERS MARKETPLACE BRAND WINS 2014 INTERNATIONAL VISUAL IDENTITY AWARD The store brand identity design for Brothers Marketplace in Medfield, Massachusetts, a new concept from Roche Bros., has won the 2014 International Visual Identity Award (IVIA) in the Retail category. This small- er neighborhood market experience inspired by European-style food markets, an original vision of Pat and Bud Roche, was brought to life by Boston-based Marquis and opened in summer 2014. Brothers Marketplace, with loca- tions in Medfield and Weston, Massachusetts, brings an innovative approach to food, with a nod to the lega- cy of small neighborhood markets from long ago. Shoppers who visit will see an emphasis on unique offerings in prepared foods, baked goods, seasonal and exotic produce, meats, cheeses and packaged foods from local producers. Brothers Marketplace provides busy customers the ability to purchase grab-and-go items quickly while also offering an experien- tial culinary setting for lingering and savoring an array of seasonal foods. "We worked hard to create a special retail atmosphere for Brothers Marketplace, and are thrilled to see that the store has been recognized for its inno- vative brand," said Roche Bros. Operations Director, Aimee Morgida. "In working with Marquis, we harnessed today's passion and enthusiasm for local farmer's market-like flair to create a new, aesthetic store design and identity. It is our goal for Brothers Marketplace to offer customers inspiration, surprise and delight each time they walk into the store." Marquis was engaged by Roche Bros. to develop a comprehensive brand for the new store from the ground up and complement the architectural design by BHDP. The IVIA recognizes the full visual brand identity program Marquis created. This includes brand strategy and messaging, brand identity and logo design, interior decor elements such as signage, displays, packaging, labels, shopping bags, uniforms, menus and more, as well a suite of marketing collat- eral. Marquis also created a comprehen- sive brand book that allowed for the tight execution of the brand across all market- ing channels and in-store materials for opening the new store. "Developing the brand and visual identity for Brothers Marketplace was a very in-depth experience," said Marquis Principal, Julie Vail. "We created an identity that satisfied the vision of what this store concept should reflect: a gath- ering place with an inviting atmosphere filled with little experiences for cus- tomers and conveniences for the modern shopper. We are honored to have part- nered with Roche Bros. on this project and are proud of the work we've done and the success of these new stores." The IVIA is the first independent international design competition dedicat- ed to visual identity. Its mission is to give good, visual identity design the exposure it deserves and formally recognize and celebrate the world's most outstanding brand work. IVIA provides a global forum for large multinational corpora- tions, design agencies, freelancers or stu- dents still at design school to present their visual identity work. Roche Bros. Supermarkets was founded by brothers Pat and Bud Roche in 1952. Brothers Marketplace in Medfield is located at 446 Main Street and Brothers Marketplace in Weston is located at 41 Center Street. area. We've continued to grow in the region organically and through the previ- ous acquisition of American Gourmet Foods. The addition of Euro Gourmet both strengthens our existing employee base and complements our already exten- sive Mid-Atlantic product selection." "Both The Chefs' Warehouse and Euro Gourmet were founded on the idea that our customers deserve high quality products at an affordable price, and we strive every day to make that happen. Joining forces will only help us further improve and thrive in this endeavor," said Francesco Marra, President and CEO of Euro Gourmet Inc. The Chefs' Warehouse Inc. is a premier distributor of specialty food products in the United States and Canada focused on serving the specific needs of chefs who own and/or operate some of the nation's leading menu- driven independent restaurants, fine dining establishments, country clubs, hotels, catering companies, patisseries, culinary schools and specialty food stores. The Chefs' Warehouse Inc. car- ries and distributes more than 30,000 products to more than 20,000 customer locations throughout the United States and Canada. For more information, visit the company online at www.chefswarehouse.com. THE CHEFS' WAREHOUSE ACQUIRES MARYLAND BASED EURO GOURMET INC The Chefs' Warehouse Inc., a premier distributor of specialty food products in North America, recently announced that it has acquired essentially all of the assets of Euro Gourmet Inc., based in Beltsville, Maryland. Founded in 1999, Euro Gourmet is a wholesale specialty distributor of imported and domestic products along the East Coast. Euro Gourmet Inc. is expected to generate approximately $5 million in annualized net sales in 2014. "We are pleased to welcome Euro Gourmet to our growing family," said Christopher Pappas, Chairman and Chief Executive Officer of The Chefs' Warehouse Inc. "The Chefs' Warehouse entered the Mid-Atlantic region in 2005 through the migration of top New York- based chefs and restaurateurs into the