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G a m i n g N e w s W e d n e s d a y, A p r i l 1 , 2 0 1 5 1 8 TOWARDS TOTAL CASH MANAGEMENT FOR CASINOS By Rick Friese, EVP Sales and Marketing, Glory Global Solutions, North America There will be many companies showcas- ing cash handling products at the National Indian Gaming Association Convention and Tradeshow this year. Glory Global Solutions will be exhibiting a new, multi-function ATM kiosk – the SK-500 – to upgrade our best-in-class kiosk line. Cash is, and has always been, the foundation of monetary transactions for casino operations and retailers in the gaming industry, but it is costly to deal with and requires significant staff resources at every step along the way. That 'way' is also becoming increasingly complex, which is partly due to the diver- sity of retail operations within today's casinos – from the gaming floor to bars, restaurants, shops and entertainment out- lets. Often a complete range of solutions is necessary to serve the specific needs of each venue. That's why we're committed to building quality solutions that deliver measurable business results and remove complexity from a casino's cash handling operations. Glory is the only company that designs, produces, deploys and pro- vides the maintenance service on its own kiosks in the industry in North America. We're also able to take cash handling to the next level by offering casino opera- tors complete cash management solu- tions at all cash points throughout a venue – expertise that other providers simply can't offer. Recently we launched one of our current retail solutions – Cashinfinity ® – to the gaming sector. Cashinfinity is an automat- ed payment solution that supports the retail opera- tions of casinos by automating the employee bank and allowing employees to do their jobs more quickly and easily. It offers end-to-end closed cash handling, centralized control of cash inventory and optimization of all cash processes throughout a casino venue. Cashinfinity eliminates most manual cash handling, such as preparing change funds, skim overflow cash, bank deposit creation and more. No other solution can automate so many elements of the cash handling process and offer so many secure ways to deposit those funds with a retailer's bank. It is an advanced cash management system with remarkable flexibility and scal- ability for any sized venue, provid- ing unparalleled accuracy, efficiency and security, as well as a stress-free environment for employees. These types of solutions have been implemented in the banking sector for many years and have con- tributed to substantial improvements both in employee productivity and morale. The intense and complex retail cash handling landscape of a casino pro- vides an exciting canvas for solutions like Cashinfinity to create significant efficiencies in the gaming industry, and we're excited to bring it to market. For more information, visit www .gloryglobalsolutions.com, call 800.527 .2638, email sales@us.glory-global.com or stop by booth #332. players want, and whether it's at a com- mercial land-based casino, an Indian gaming casino or online, today's players want freedom and flexibility. Players want to be able to add funds, withdraw winnings and see their bal- ances. To meet player needs and simplify payment management, First Data pro- vides operators with a comprehensive payment solution suite, PayLucky™ Solutions, giving players secure, flexible payment options, as well as helping oper- ators enhance their brands, along with increasing revenue and loyalty. Savvy operators embrace the "Linked Value Marketplace," treating the entire property as a holistic guest experience. What is the Linked-Value Marketplace? Generally, the casino and all businesses within the property: spa, golf course, restaurants, retail shops, entertainment venues, hotels and the businesses surrounding the property, including gas stations and convenience stores. Each piece of the Linked-Value Marketplace is considered part of the whole, with the payment and loyalty offerings of each business designed to work together to make visitors' experi- ences memorable, with the goal to increased spending and time spent on property, as well as giving guests an incentive to return. Advanced loyalty programs and using beacon technology are key enablers of the next-generation gaming experience. Casino operators can provide unique offers to their players – added perks, exclusive offers and personalized service. How It Works Install one or more beacons throughout your casino or property. Beacons are sim- ple broadcast devices that communicate First Data (Cont'd. from p. 1) with your customers' Apple iOS or Google Android mobile device. During the reservation or at check-in, ask your player guest to download the loyalty app and enable Bluetooth and location servic- es on their mobile. Every time a beacon picks up a play- er's signal, it recognizes the player guest and if appropriate, sends personalized offers such as virtual chips for online play, restaurant coupons and more. Behind the scenes, advanced analyt- ics provide the casino with information on how Linked Value Marketplace busi- nesses are performing. When combined with benchmarking tools, analytics enable the casino to make more informed offers to drive business during non-peak times. You can stay top-of-wallet with more consistent brand exposure for on- property purchases or on designated online property by combining player cards with prepaid cards to drive loyalty and payment options, enhancing the cus- tomer experience with mobile apps and wallets, providing numerous payment options—such as ACH, open loop and closed loop prepaid cards to fit the cus- tomer's preference, keep customers engaged before, during and after the visit, sending offers and promotions directly to the player card and/or mobile app using beacons and allowing loyalty points to be earned and redeemed across the Linked Value Marketplace. Today's players look for an "all-in" experience that recognizes their prefer- ences, and gives them freedom and flexi- bility, from game choices to payment options to personalized rewards. Make sure you're positioned to offer what they're after. Visit First Data at booth #2307. For more information, go to www.first data.com, call 404.890.2300 or email mediarelations@firstdata.com. 2015 Best of Show