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C o n s t r u c t i o n M a r k e t p l a c e 2 1 W e d n e s d a y, J a n u a r y 2 1 , 2 0 1 5 RESIDENTIAL ENERGY EFFICIENCY: A NEW LANDSCAPE When it comes to energy efficiency, builders today are definitely operating under different parameters than just a few years ago. While code standards in the past years have steadily driven energy efficiency, today's hyper focus and rapid regulation changes make for a complete- ly different ballgame. Now, in addition to potentially overlapping codes and the Energy Star program (www.energystar.gov), we have the new Regional Energy Efficiency standards and HERS ratings (www.resnet.us/hers- index). While there are different schools of thought about which provides the best marketing advantage, no builder can ignore these programs. They're here to stay, in one form or another. While first cost remains an impor- tant factor in what builders include in their new home designs, many have decided to differentiate themselves by offering energy efficiency as a compara- tive feature, similar to architectural ele- ments. This isn't just because energy effi- ciency is government mandated, but because consumers are more aware of home energy efficiency, and in fact, it has become an element in their decision- making process. Many builders participate in the Energy Star program because tax breaks still exist and local utilities build incen- tive programs around it. Goodman has a substantial number of heating and cool- ing products and systems rated under the Energy Star program. That said, under Energy Star, the builder may have less freedom to utilize a different selection of products to achieve an overall home effi- ciency that is based on the unique design of that home – including products that are Energy Star rated of course, but possibly other technologies or design techniques that can help achieve the overall per- formance target. Some builders are utilizing HERS to do just that, and they're standing out competitively. Part of the flexibility of HERS is that elements such as insulation, heating and cooling systems, roof- ing and window treat- ments can all be "jug- gled" to get an overall HERS rating. Constructing model homes with open walls and highlighted materials to showcase construction methods can help consumers better understand the net effect on energy consumption. It is also a good environment to showcase the benefit of higher efficiency HVAC systems. Using local utility rates, builders can demonstrate to potential homeowners how equipment or con- struction features, including HVAC, contribute to the HERS score and how it impacts monthly energy costs. Regardless of which program a builder chooses to focus on, Goodman is committed to providing them the ability to satisfy their HVAC system requirements at almost any efficiency level, and at a competitive cost point. Should builders need to go to a more efficient equipment to increase the efficien- cies and related HERS ratings, or would like to offer additional upsell opportunities with indoor air quality c o m p o n e n t s , Goodman's breadth and options in product offerings make it economically reasonable to do so. It's an advantage Goodman offers that should be in the consideration set of every builder. Visit Goodman at booth #C7946 or online at www.goodmanmfg.com. For more information, contact Brandon Franks, Director of National Accounts at brandon.franks@goodmanmfg.com. SANITARY PRODUCTS FROM SENOPLAST One of Senoplast's largest markets is its sanitary product. Senoplast offers a wide range of sheet thicknesses for every application, from bathroom accessories to tub surrounds, bathtubs, showers and vanity sinks. Contrary to traditional materials for baths and showers, such as cast acrylic and ceramics, the use of co-extruded Senosan ® composite sheets of ABS and PMMA allows for the demands of the R&D profession and consumer expecta- tions as well as the economic production costs, and still retains Senoplast's high quality manufacturing. Senoplast's multi-layer composite sheets of ABS and PMMA have a bril- liant sanitary acrylic surface, and the reinforcement layer of the sheet brings additional stability to the end product. All of Senoplast's 3000 series product is pro- duced with antibac ® to ensure a hygienic surface. The characteristics of its materi- al all exceed the tolerances for chemical, breakage and scratch resistance, while providing long durability. This product offers the utmost in excellent design possibili- ties in estab- lished colors of your choosing. Have a special color? Senoplast's out- standing color lab staff does an excellent job of matching your color request and the production team then follows suit with ensuring all pigments are in perfect harmony to achieve your color in the final sheet. Visit Senoplast at booth #N1909. For more information, call 630-898-0731 or go to www.senoplast.com. EAGLE ROOFING PRODUCTS OPENS EIGHT DESIGN CENTERS Eagle Roofing Products, a Division of Burlingame Industries, is a California- based, privately held family organization that has been in the concrete roof tile industry for more than 40 years. Eagle began operations in the fall of 1989 with one high-pressure concrete tile extrusion machine, and today Eagle's Rialto, Calif. facility is the largest concrete tile manu- facturing plant in North America. Taking customer service one step further, to assist their partners and cus- tomers in the roof selection process, Eagle Roofing Products has opened eight Design Centers throughout California, Arizona and Florida. Each Design Center is run by a Design Center Coordinator with experi- ence in interior and exterior design, many of whom are members of the ASID (American Society of Interior Designers). These design profession- als are available in- person, or for those customers out of state/out of the area, via phone, e- mail or Skype to assist with the many facets of the roof selection process and with bringing the whole exterior package of a project together. Along with their specialized knowl- edge of exteriors, Design Center Coordinators are well versed in all specifications of tiles and their components. In addition, they can provide product litera- ture, tile samples and installa- tion/technical resources, all useful tools, for Eagle's indus- try partners and their customers to choose the perfect tile for their residential and commercial projects. Visit Eagle Roofing Products at booth #C9316. For more information, visit www.eagleroofing.com or call 888-TILE- ROOF. SALES SIMPLIFIED WITH SWATCHDECK SwatchDeck ® for iPad ® and iPhone ® was created to discover, store and share the products and finishes used on construc- tion and design projects today or for tomorrow. It is a visual discovery tool to explore the product offerings of support- ed manufacturers and suppliers anywhere you go. Products and materials are stored by project, then sorted by rooms, much like a design finish board. Within minutes, sales staff can discover and store prod- ucts and materials your customers want to use for their project. With the ability to capture important information like a price tag, product label or data sheet behind each swatch, all users become more informed on their selections, and where to purchase it. Contractors can benefit by storing their customers' information on their iPad and iPhone for easy recall any- where they go. By linking all devices to one account, all cus- tomer information is updated in real time. Never forget again the products and selections that your customers desire. SwatchDeck is the solution for learning and remembering the Who, What, When, and Where of the home design and construction industry: What are my options for paint, tile, flooring, carpet, etc.? Who makes that paint color? What type of roofing is on our roof? When was our ____ installed? What color was that room painted? Where can I purchase this type of ____? Who car- ries this type of ____ near me? What type of ____ is on our building? What fabrics are available for our _______________? Who installed our ____? What style of hinge is on my cabinet door? Where can I find more of this ____ for my home? What kind of ____ is in our bathroom? Where does this color go? Visit SwatchDeck at booth #S2660. For more information, go to www .swatchdeckapp.com or email sign-up @swatchdeckapp.com.