Oser Communications Group

Produce Show Daily Oct 18 2014

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P ro d u c e S h o w D a i l y 3 5 S a t u rd a y, O c to b e r 1 8 , 2 0 1 4 MORE BEAUTIFULLY BOTTLED GOODNESS FROM CALIFIA FARMS Califia Farms (Califia, pronounced like California) was founded in 2010 to share more of California's natural bounty through mindful nourishment. Headed by beverage visionary and Odwalla Founder Greg Steltenpohl, the company produces all of its products locally in California, vertically integrated with parent compa- ny and grower Sun Pacific for a more sustainable manufacturing footprint. Known for its game-changing line of Almondmilks, Califia Farms started with fan favorite Cuties Juice, available in sin- gle serve 8-ounce and multi serve 48- ounce packages. Innovation with quick speed to market is the guiding principle of product development for this young brand, and the company's portfolio has now grown to over 32 SKUs, in four dif- ferent categories. Califia's award-win- ning Almondmilk comes in six flavor varieties, Unsweetened, Unsweetened Vanilla, Vanilla, Creamy Original, Chocolate Coconut and Toasted Coconut, and is the perfect low-calorie pour for those seeking all the flavor of dairy with no saturated fat and more calcium. It is also gluten-free, vegan, soy-free and lac- tose-free. Califia Farms Iced Coffee with Almondmilk comes in Café Latte, Mocha, Double Espresso and now Cocoa Noir, Salted Caramel and XX Espresso, made with Rainforest Alliance Certified™ Coffee that is Cold Brewed to smooth perfection. Califia Farms Almondmilk won BevNet's Best New Non-Carbonated Beverage of 2013. Phil Lempert, the Supermarket Guru, has named Califia's Coconut Almondmilk and Double Espresso Iced Coffee as "Hits of the Week," and Califia Farms won the 2013 American Package Design Award from Graphic Design USA. Califia Farms won Delicious Living's 2013 Best Bite Award winner for Non-Dairy Milk, and Veg News' prestigious 2013 Best New Vegan Product Award. Califia Farms will launch a new line of Almondmilk Creamers in Original, Hazelnut, Vanilla and Pecan Caramel that will hit shelves during resets from September to January. The company also makes a line of California Citrus Juices in refreshing Orange Juice, Tangerine Juice, Lemonade, Tart Cherry Lemonade and Lemon-Limeade, as well as three unique Aguas Frescas in Watermelon Ginger Lime, Strawberry Basil and Kiwi Cactus Lemonade. Califia Farms' plant is eco-friendly, energy efficient, clean-water responsible and repurposes more than 90 percent of its post-production byproduct. The name Califia comes from a Spanish legend, telling of warrior queen Califia who ruled over a kingdom on the mythical island of California. Spanish conquistadors believed they had discovered Califia's bountiful island when they first explored California. Visit booth #544 for more details on products from Califia Farms or go to www.califiafarms.com. EXTEND SHELF LIFE WITH PEAKFRESH PRODUCTS PEAKfreshUSA is pleased to introduce new products designed to stop condensa- tion when cold chain breaks occur, keep freshness and lengthen the shelf life of produce. For the past three years, PEAKfresh has been working on improv- ing cooling chain issues with produce from Mexico and other countries with pre-cooling and transport difficulties. It also has found difficulties during long border crossing. When a modified atmos- phere bag is used and clients run into transportation issues and long border crossing, at PEAKfresh, it is the goal to ensure its products get to the retailer in PEAK freshness condition even with cold chain issues and temperature varia- tions. It has created a shelf life box liner that can be packed either in the field or in packing houses without fully pre-cooling prior to placing commodities in its plastic bags. Produce can now endure tempera- ture variations without creating conden- sation, while maintaining freshness. It also has a new vented pallet cover that can be used on mixed loads and with the same cooling chain situations. These new products will allow produce to travel long distances with PEAK shelf life and freshness. Greg Ganzerla, President of PEAKfreshUSA, said that PEAKfresh is dedicated to creating benefits for its cus- tomers by lengthening shelf life. "When our customer's reputa- tion is based on providing the best pro- duce possible, we feel that they can't afford not to protect their goods during long shipping periods," Ganzerla said. "Using PEAKfresh allows them to pay a small price to pay in order to ensure their products arrive at retailers in the same condition in which it left their shipping docks." These days, more retailers are requiring longer shelf life for the pro- duce they purchase, and now more than ever, it is imperative that suppliers deliver quality produce at competitive prices," said Ganzerla. "Using modified atmosphere products like PEAKfresh, and because of the lower costs compar- isons, it allows ship- pers to supply their customers with longer lasting produce at low costs and with added value. It's a win-win for growers, shippers and retailers." Manufactured in the state of California. PEAKfresh supplies cus- tomers throughout Canada, the U.S. and Mexico. All of its products are certified for organic use, and each product ensures that produce maintains PEAK freshness, PEAK flavor and PEAK appearance which turn into PEAK profits. Swing by the booth for a free sample of reusable home use retail pack. For more information, visit booth #1168 at Fresh Summit. After the show, visit www.peakfreshusa.com, call 877-537- 3748 or email sales@peakfreshusa.com. REDUCING THE REASONS FOR BAD OR LATE SHIPMENTS It's a fact of life. Some shipments arrive late. Some shipments arrive damaged. Some shipments even arrive at the wrong location. These and other shipment issues are more than a nuisance. They lead to penal- ties, claims and even canceled business relationships. In short, they cost you money, and can ruin your reputation. As in so many instances, improve- ments in information can reduce your shipment issues. Improvements include both the quality and the timeliness of the information. Information Quality: "Where's My Shipment?" Everyone has heard that question, and the answer usually requires a call to the driv- er. Think about the implications of that for minute. You have tens of thousands of dollars of product out in the wild, and yet, a call to a driver the only way to find out where it is. That's just not right in a world of cheap and powerful communi- cations, cheap and powerful technology, and a very cheap and very powerful com- puter clipped to your belt. Information Timeliness: How's My Product? You can see a baseball game on your phone, call up the weather in any city in the world, and track your investment portfolio in real-time. But you don't know the temperature of tens of thousands of dollars of perish- able product that's shipping across the country until it reach- es its final destination. It doesn't have to be that way. Continuous Shipment Monitoring Sensors, wireless communications, com- puting power and industry expertise have now been combined into a cost-effective way for you to reduce shipment risk, even if you don't own the truck trans- porting your shipment. The SmartTraxx™ GO shipment monitoring system from Locus Traxx lets you continuously monitor any shipment at any time. The "GO" is small enough to fit in the palm of your hand, yet powerful enough to protect any perishable ship- ment. It's a continually updated system, instead of relying on a driver to tell you the location of your shipment. It's a sensor within the ship- ment, not a temp-reading after the fact. The "GO" keeps you updated on changes in ship- ment temperature. Rules that you set, even send text and email messages if something happens that needs your atten- tion. It's up to you. Continue to trust driv- ers to locate your shipment and wait until shipments arrive to find out the health of your shipment, or add continuous moni- toring to your shipments, and reduce the reasons for, and the risk of bad ship- ments. You'll find that reducing shipment issues will leave you with more time and money available to improve your busi- ness. Learn more about continuous shipment monitoring at www.locustraxx.com, write to info@locustraxx.com, call 561-575- 7600 or stop by booth #2825. GREENVIEW KITCHEN: SIMPLE, ORGANIC, PREMIUM AND NOW NON-GMO PROJECT VERIFIED Although Giovanni Food Company manufactures most of its products for private label customers around the world, it is proud to introduce its own premium brand of sauces, Greenview Kitchen. All Greenview Kitchen organic sauces are kosher, gluten-free, Non- GMO Project Verified and 100 percent of the electricity used to manufacture these products is offset with certified renewable energy, allowing the products to be part of the Green E Marketplace and bear the Green E Logo. There are currently three organic pasta sauces (Marinara, Roasted Garlic and Spicy Tomato), each with a unique, sweet and flavorful taste appeal that is sure to please any crowd, and these are affordable for the every- day consumer. Recently introduced to the market are an organic pizza sauce and organic bruschetta. Both products being staples to any kitchen where gourmet masterpieces are created, but where con- venience is key! The products are versa- tile and the bruschetta can be used to make an amazing appetizer by simply placing the topping on toasted slices of Italian bread and finishing off with some freshly grated cheese. The end result is an appetizer that is truly gourmet, tak- ing only a few minutes to prepare. To learn more about Greenview Kitchen products or to discuss any pri- vate label needs you may have for toma- to based products, go to www.giovanni foods.com or call 315-457-2373.

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