Oser Communications Group

Produce Show Daily Oct 18 2014

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P ro d u c e S h o w D a i l y S a t u rd a y, O c to b e r 1 8 , 2 0 1 4 3 0 DNE WORLD FRUIT LAUNCHES NEW WEBSITE DNE launched a new website optimized for tablets and mobile phones. The web- site is designed to provide product infor- mation, educate consumers on the health benefits and celebrate the company's 100 year anniversary. Visitors to the site can view grower and packing house videos, specific product information such as how to select, store and prepare citrus. Healthy recipes for each citrus variety are available to view and print to add to your recipe collection. DNE incorporates QR codes on its packaging to drive consumers to the web- site to provide details on the growing regions and the characteristics of each variety. The website can be easily translated into sev- eral different languages through a drop down menu so visitors from around the world can quickly navigate areas and gather information on our products, recipes, growing regions and contact information. Behind the website is a friend- ly and knowledgeable sales staff that remains committed to excel- lent customer service. Visit the website (www.dneworld.com) and contact the company to find out how DNE can meet your year round citrus needs. For more information, visit www.dneworld.com, call 800-327-6676 or stop by booth #3602. FRESH ORIGINS DEBUTS NEW BRAND AND PACKAGING OF MICROGREENS FOR RETAIL GROCERY MARKET As the largest greenhouse grower of microgreens and edible flowers for the commercial and foodservice markets, Fresh Origins is proud to expand its offerings and debut BrightFresh Microgreens for the retail market. The new brand is the result of a trickledown effect created in the foodser- vice industry that has exposed consumers to microgreens in restaurants and has them clamoring for microgreens at retail. To meet this demand, Fresh Origins is debuting its Rainbow Mix and other vari- eties in a 1.75-ounce consumer package. The new BrightFresh brand repre- sents in words both the taste and environ- ment that makes BrightFresh micro- greens unique. Located near San Diego, Fresh Origins is perfectly situated in the ideal climate for producing high quality microgreens. This environment with its intense natural sunlight makes a signifi- cant difference in leaf size and stem thickness, and produces deep vibrant col- ors and more intense flavors, as well as longer shelf life that is unparalleled by other microgreens grown under artificial light and produced in less than ideal growing climates. With almost 20 years of experience in microgreens production, Fresh Origins has experienced consistent growth in the foodservice industry that has catapulted them into a leadership position in the microgreens category due in large part to their high- level of quality and con- sistency. That leadership, with a focus on quality, has allowed Fresh Origins to innovate with not only unique and premium products, but also with an emphasis on sustainable growing practices and food safety. In addition to Fresh Origins' work in innovation, it has paid close attention to trends in the premium/niche food market spurred by both foodies and health conscious consumers. David Sasuga, President of Fresh Origins, remarked, "Making the leap to main- stream retail was an easy decision. Chefs are important consumer influ- encers, but the popularity of food blog- gers is bringing even more attention to palate stimulating, visually interesting foods." Sasuga continued, "We are thrilled to be able to finally offer this product to the everyday foodie, and we know that BrightFresh microgreens will have a clear place in the market." BrightFresh Microgreens are currently available in a 1.75- ounce clamshell packed in a six count or 12 count case. All packages are date coded for freshness and offer up to a 20 day shelf life. Fresh Origins is exhibiting at PMA Fresh Summit at booth #926. Fresh Origins Farm produces the very best MicroGreens, PetiteGreens, Edible Flowers and Crystalized Flowers. Located near San Diego, Fresh Origins enjoys one of the finest growing climates in the world that offers the ideal environ- ment to produce strong, highly flavored microgreens. For more information, visit www.fresh origins.com, email david@freshorigins .com or stop by booth #926. ORCHARD VALLEY HARVEST MARKETS SIMPLE GOODNESS By Howard Brandeisky, Senior Vice President, Global Marketing and Customer Solutions at John B. Sanfilippo & Son Inc. The mission of Orchard Valley Harvest is to provide authentic, great tasting prod- ucts that are "close to the earthw and help to support healthy and active lifestyles. To stay true to our mission, we start with products that are pure and simple. Our nuts are picked at their peak, are mini- mally processed and have no artificial colors, flavors, preservatives or GMOs. Staying true to our unadulterated recipe is just one goal. Communicating and marketing that pure wholesomeness is another altogether. We have clean, yet eye-catching stand up bags. The white design with simple earth tone imagery embodies Orchard Valley Harvest's close to earth characteristics. The transparent window on the front of each bag provides proof of high-quality product. Variety of packaging is another key. We want to make sure "the good stuff" is readily available for all types of snackers – at home and on-the-go. Our larger bag is perfect for grabbing a handful at home. The bag stands up for easy snacking and storage, and zips closed to keep the nuts fresh. We also have an individual serving mini-bag, which is essentially a compact 2-ounce version of the large. It's perfect for someone who is trying the product for the first time or who wants an easy snack for on the go. The multipack includes eight 1-ounce pouches that are great for those who love the unadulterated taste of Orchard Valley Harvest and want a convenient stash of single servings ready to go. Orchard Valley Harvest products are primarily displayed in the produce sec- tion of retail stores. Visit our website, www.orchardval- leyharvest.com, to learn more about the pure and simple goodness of Orchard Valley Harvest. Visit Orchard Valley Harvest at booth#1160, or visit online at www.orchardvalleyharvest.com.

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