Issue link: http://osercommunicationsgroup.uberflip.com/i/386440
C o n ve n i e n c e Re ta i l e r S h o w D a i l y 4 5 Th u r s d a y, O c to b e r 9 , 2 0 1 4 A recent poll conducted by the Cintas Corporation revealed what contributes to a user's perception of a dirty restroom. With 88 percent of those surveyed identi- fying overflowing receptacles and 80 percent identifying paper towels and toi- let paper left on the floor as signs of a dirty restroom, it appears restroom patrons are sending a very clear message to convenience stores. Simply exchang- ing paper towel dispensers for hand dry- ers can make a big, positive change on the appearance of cleanliness. Although hand dryers have long been an alternative to paper towels in public restrooms, Excel Dryer set the new industry standard with the innova- tion of the original, patented, high-speed and energy-efficient XLERATOR ® hand dryer. The XLERATOR dries hands three times faster (in 10 to 15 seconds) than conventional hand dryers (dry time based on third party testing performed by SGS International on standard XLERA- TOR/XLERATOReco hand dryers with 0.8 nozzle to 0.2g or less of residual moisture), eliminates their maintenance and waste, and creates a more hygienic restroom environment. The XLERATOReco ® hand dryer uses new 'no heat' technology to dry hands in 15 seconds (dry time based on third party testing performed by SGS International on standard XLERA- TOR/XLERATOReco hand dryers with 0.8 nozzle to 0.2g or less of residual moisture) using only 500 watts, making it the most energy-efficient and environ- mentally-friendly hand dryer on the plan- et. With a maximum draw of four and a Excel Dryer ( Cont'd. from p. 1) half amps, multiple XLERATOReco units can be installed on one circuit, which significantly reduces the time and costs of installation. Benefits of XLERATOR hand dryer models extend beyond the aes- thetic of a more cleanly and hygienic environment. Both units represent a 95 percent (or more) cost savings when compared to paper towels and use at least 80 percent less energy than con- ventional hand dryers. A peer reviewed (per ISO 14040 standards) Life Cycle Assessment of XLERATOR hand dryer confirmed it reduces the carbon foot- print of hand drying by 50-70 percent when compared to both traditional hand dryers and even 100 percent recy- cled paper towels. Excel Dryer manufactures the only hand dryers that are Made in the USA Certified ® , the first to be GreenSpec ® Listed and also help facilities qualify for several LEED ® v4 Credits and Green Globes to meet sustainability goals. XLERATOR hand dryer models can be ordered with a 1.1" Noise Reduction Nozzle, HEPA Filtration System, and the industry's most complete line of optional accessories to customize your hand drying solution, including: a speed and sound control for sound sensitive- areas; ADA-compliant Recess Kit; MICROBAN ® antimicrobial Wall Guards; the XChanger ® paper towel dis- penser Retrofit Kit; and custom digital image covers. For more information, visit www.exceldryer.com, call 888-998-7704, email sales@exceldryer.com or stop by booth #1613. balls and providing entertainment for families. Families welcomed them into their homes and they became a different – more intimate, perhaps – part of the family. Today, dogs are so much more than pets. Pets have become our personal entertainment. We dress them and nurture them and keep them from harm. I know what you are thinking. "What does all this dog talk have to do with the convenience store industry?" The answer is simple: pet washes. The pet wash industry today is a thriving industry that has found a special niche within the convenience industry as a whole. Pet washes have been found to be unique and practical add-ons for con- venience store owners. Because of our general love for pets, pet washes gener- ate a different type of public buzz than say, a new bank of slushie machines. It isn't to say that slushie machines are not as practical or useful as a pet wash, but they simply do not garner the same attention. Pet wash owners rave about the publicity they receive in the form of social media tags of happy customers and their tail waggin' friends. This type of attention is music to convenience store owners' ears. Pet washes grab peo- All Paws Pet Wash ( Cont'd. from p. 1) ple's attention, but the benefits to a con- venience store owner do not stop there. This type of add-on attracts new pet owning clientele to your location. Suddenly, your convenience location becomes a one stop shop – car wash, pet wash, gasoline and a gallon of milk. Placing a pet wash at a convenience store location instantly fills a void long left between expensive pet salons and washing in the bathtub. It is fun to see happy customers – two legged and four legged alike. However, it can be so much more for a convenience store owner. Something that can so easily garner attention, bene- fit current patrons and attract new ones can do nothing but help your bottom line. Pet washes are a simple way to facilitate and perpetuate family enter- tainment in an industry that is not typi- cally known as such. Adding a pet wash is a convenient add-on that is quite sim- ple and rather ingenious for a conven- ience store owner. Times may be chang- ing, but this is one instance where it is certainly for the better. For more information, visit www .allpawspetwash.com, call 800-537- 8231, email info@allpawspetwash.com or stop by booth #6305. purchases. Call this securing the base. However, the truly exciting aspect of program development is the ability to attract new customers. How many times in our industry have we been dis- couraged by our inability to convert countless fuel-only to total-facility cus- tomers? One possible solution is by introducing new programs to them. Revolution Tea products provide oper- ators another "tool in the kit" to market to customers who may not believe there is anything inside the store that appeals to them. We need to actively market to them to let them know there's some- thing new inside. Revolution Tea ( Cont'd. from p. 4) CRSD: What distinguishes your pro- grams from the competition? ED: Impactful merchandising to create awareness; crisp, clean and attractive packaging to show the quality of the brand; product which is unsurpassed in the channel to create a best-in-class experience; marketing support for the brand to create excitement; a dedicated and knowledgeable sales team; and most importantly, a passion for tea – share it! For more information, visit www .revolutiontea.com, call 888-321-4738, email sales@revolutiontea.com or stop by booth #4771. While NRG Innovations is thank- ful to women in general for taking to Energems in such quick fashion, the company is particularly appreciative of one woman in particular, and that would be CEO Brian Street's daughter, whose input started the company on the path toward creating this power- packed product. A Pilates teacher who wanted a qual- ity energy product, Street's daughter wouldn't touch energy drinks. "She said, 'I want something that tastes better,'" explained Fairleigh. "She knew exactly what she wanted; she said, 'I'd like some- thing that is low cal, something where I knew what was in it, and something when I need some energy in the after- noon, instead of grabbing a chocolate bar I could have it ... That would be great." Energems ( Cont'd. from p. 4) As it turns out, Energems have indeed been great and for all involved, including women, men and conven- ience store owners. With limited announcement of the new single-serve packs, Fairleigh explained how the company in three short months has signed up numerous retailers from around the country, including some with thousands of stores. NRG Innovations looks to build on that momentum at NACS by sharing the product, new packaging and exciting display options with retailers. For more information, visit www.energems.net, call 866-205-3653, email sales@energems.net or visit booth #569. (NRG Innovations is not affiliated with, endorsed by or approved by the National Association of Convenience Stores, or the NACS Show trade show.) variety of station owners in the C-store and petroleum industry for over 30 years, combined with running our own field service company with over 150 employ- ees, gives us a unique understanding of what today's owner operators are looking for. We believe that today's new breed of station owners are looking for new ways to drive profit through improved efficien- cies, and unique programs that separate themselves from their competitors. CRSD: Can you give us an example of how you've done this? BD: Absolutely. Just like the C-store and petroleum industry we serve, Crompco has had to redefine itself. We've had to transform Crompco from a company that simply ensured stations were environ- mentally compliant to a company that could meet our customers' growing and ever-changing needs. One of the ways we did this was to introduce a service we call AccuMeasure to the market. In a nut- shell, this revolutionary meter calibration service combines proprietary calibration tools, software and processes with the goal of reducing fuel shrink. We have now provided this service for hundreds of customers throughout the continental United States and have saved our cus- tomers literally tens of millions of dollars in fuel loss through their meters. CRSD: How does the Vault tie into this service? BD: Well, let's start with what the Vault is not. The Vault is not a field service, it's Crompco ( Cont'd. from p. 1) a set of Web-based management tools that are designed to assist any kind of site operator through improved information and work flow management. Today's C- store operators are faced with the daunt- ing challenge of managing everything from employee human resource records, to environmental records. The Vault's suite of modules allows customers to choose and purchase only the modules they need…some of our customers use the entire suite of modules, while many others utilize only one or two. CRSD: How many modules are in the Vault and how do they help C-store oper- ators? BD: We currently have eight modules. E-document Management provides sim- plified and centralized management of vital site documents. The Inspection module allows users to set up, perform and track routine inspections at their sites. Other modules include Asset Tracking, Internal and External Service Ticketing, S.I.R., HR Management, Testing Results, Important Date Tracker and Competitive Pricing. CRSD: How can we learn more about each of these modules? BD: Visit our website at www.cromp- co.com and click on the Vault icon, or call 800-646-3161 and our Vault Service Manager Clayton Lindsay will be happy to assist you. For more information, visit www .crompco.com, call 800-646-3161 or stop by booth #6405.