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G a m i n g N e ws 3 7 Tu e s d a y, S e p te m b e r 3 0 , 2 0 1 4 Platinum MPX cabinet will showcase six themes, including the award-win- ning Thundering Herd™, Invasion 2: The Return™, The Valkyries™ and Cabinet of Curiosities™. The final two games, Dracula™ and Haunted House ® After Dark, will be featured in Multimedia's first-ever haunted house at the booth. They say everything's bigger in Texas, and The Texan HDX, an oversized cabinet that can showcase any of MGAM's standard video themes, is prov- ing that true. Standing eight feet tall with two video screens measuring 42 inches, this giant of a cabinet will have players thinking bigger is better. The Apex V™ Topper will make its debut this year as well, showcased on a bank of Must-Hit Jackpots™ themes, such as Star Dragon™, El Toro™ and Fast Money™. This new topper will attract players as the animations move from screen to screen via the unique dual 15-inch video moni- tors atop each machine. Players will con- tinue to Enjoy the View™ with the High Rise Games ® , as four new themes, Queen of Diamonds™, Pirates Skull & Multimedia G ames ( Cont'd. from p. 1) Bones™, The Money Man Big Cash Spin™ and Smokin' Hot Diamonds™, get their unveiling. TournEvent is back and better than ever, complete with a wireless tablet option and the latest out-of-revenue game, Cash Boom Bang with 4 Reel Frenzy™, which will take slot tournaments to the next level, as tour- nament screens will explode into four sets of reels once a bomb appears. Multimedia will also be hosting the National TournEvent of Champions Championship on October 1st at the XS Nightclub, with 123 players from 100 casinos battling for $500,000 in cash prizes. That night will also kick off the countdown to the Million Dollar Event in 2015, when National TournEvent of Champions will award over $1 million on September 30, 2015. Multimedia Games' came to play this year with its expansive game library, the latest additions to its Player Cabinet Series, an Austintatious haunted house and the wildly popular t-shirt bar. Stop by booth 1165 and Play Louder ® . For more information, visit www.multi mediagames.com or booth 1165. children's toys and electronic gaming would be such powerful redemptions because of the large percentage that 're- gift?' Rymax had that insight thanks to our intense market research and eclectic client portfolio. GN: An argument could be made that top casino players are among the most static consumers in the marketplace, but what is the best way to keep them loyal? PG: Standing in line to get a reward is old school. The same can be said for a 'logo-ed' casino product. Keeping play- ers engaged is the process of delivering unique experiences that tie in with prod- uct giveaways. As an example, we pro- vide player 'fittings' with headphones now, as the average consumer uses up to three different kinds of headphones dur- ing the year. It's important to match up the right device for working out, for trav- eling and for those seeking to get the most out of their audiophile needs. Tie that in with a hot entertainer performing at the casino or at a top club and now you're creating memories and satisfying their respective reward needs. GN: What is the biggest challenge in effectively reaching as many players as Rymax ( Cont'd. from p. 1) possible with the same incentive program? PG: The program can be universal but the key is to provide choice. Let the play- ers have different product options by level of play and make the range of prod- ucts very broad. For Rymax, we have a team that is solely focused on acquiring the latest and greatest brands. What exactly was given out with the most recent Oscars 'swag bag,' or at the CMAs? Those types of products that tend to be held in the highest regard bring instant trophy-value when added to a loy- alty program. GN: What can Rymax offer to properties seeking a facelift for their current rewards program? PG: We have recently doubled down in our efforts to maximize event ROI by creating a truly unique, turnkey approach to planning the 21st century event. R- S.I.T.E., which stands for Rymax's Strategic Interactive Themed Events, is an innovative solution designed to boost player loyalty and spend. For more information, visit www.rymax inc.com, call 866-684-1173, email gs_orders@rymaxinc.com or stop by booth 2108. once they are bought and released." High 5 Casino allows High 5 Games to learn directly from its players, which in turn helps the company shape future land-based releases. H5G segments its collection of social games in a variety of ways: Titles are ranked by total spins, spins per session, monetization and more. The effectiveness of app features and the variety of user geography and language are also evaluated. Besides ana- lyzing its own slots, High 5 Games tries to learn more about what its players want. A number of tactics, including wide-ranging surveys offered to a large numbers of users, are employed to figure out what the typical player likes with regards to graphics, music and features, and what types of themes would be suc- cessful in future games. Slots that debut on High 5 Casino – like Gypsy, Pasión y Fuego, Ocean's Glory, Legends of Troy and Valkyrie Queen – often perform on par or even High 5 G ames ( Cont'd. from p. 1) above H5G's historic hits. Players con- sistently spend 50 percent of their time and money on social-first games, and H5C world premieres are unlocked at a consistently high rate by players when they can choose which game they want to unlock. H5G's long-time partners have already acquired the land-based distribu- tion rights to more than a dozen original titles from High 5 Casino and Shake the Sky Casino, High 5 Games' premium Asian-themed social gaming application. Industry leaders are more excited than ever to bring H5G's content to land- based casinos, because they know the slots they're distributing have already proven popular with millions of players. H5G games have always had beautiful art design, innovative features and exciting gameplay. Now they have built-in fan- bases that will certainly increase the value and mitigate the risk of any new game release to market. For more information, stop by booth 2230. solutions at all cash points throughout a venue – expertise that other providers simply can't offer. At G2E we're launching one of our current retail solutions – Cashinfinity ® – to the gaming sector. Cashinfinity is an automated payment solution that sup- ports the retail operations of casinos by automating the employee bank and allowing employees to do their jobs more quickly and easily. It offers end- to-end closed cash handling, centralized control of cash inventory and optimiza- tion of all cash processes throughout a casino venue. Cashinfinity eliminates most manual cash handling, such as preparing change funds, skim overflow cash, bank deposit creation and more. Indeed, no other solu- tion can automate so many elements of the cash handling process and offer so many secure ways to deposit those funds G lory ( Cont'd. from p. 4) with a retailer's bank. It is an advanced cash management system with remark- able flexibility and scalability for any sized venue, providing unparalleled accu- racy, efficiency and security, as well as a stress-free environment for employees. These types of solutions have been implemented in the banking sector for many years and have contributed to sub- stantial improvements both in employee productivity and morale. The intense and complex retail cash handling landscape of a casino provides an exciting canvas for solutions like Cashinfinity to create significant efficiencies in the gaming industry, and we're excited to bring it to market at G2E. To hear more, please stop by our booth. For more information, visit www.glory globalsolutions.com, call 800-527-2638, email sales@us.glory-global.com or stop by booth 5235. THE UPSIDE OF ENABLING FROM KIDS QUEST/CYBER QUEST By Ann Zenor, New Business Development, Kids Quest/Cyber Quest It's always very interesting to see how people react when I tell them my compa- ny provides hourly childcare in resorts, spas and casinos. Their expression is at first quizzical, followed by an incredulous tilt of the head and then chased by a set of pointed questions. "What? Childcare in a casino? How does that work? Aren't you just enabling gamblers?" The answer I have is simple. Kids Quest and Cyber Quest exist so that children can have their own fun while vacationing at casino-based resorts. Our concept creates a happy and safe space for kids to enjoy while their parents explore all our host properties have to offer. Casinos are no longer just about gaming. In fact, a recent gaming industry study reported that non-gaming amenities have surpassed slots and table games as a source of revenue for many casino-resort properties. People don't go to casinos to just roll dice or push buttons on a slot machine. They can now indulge in world-class dining, a massage or facial, a round of golf, a movie, a few lines of bowling or a concert. In fact, they may even pull out their credit cards and do some great retail shopping as well. Casinos are fast becoming entertainment centers, offering the very best leisure options for entire regions – a community hub hosting activities for a wide variety of clientele. In addition, the advent of the term "destination resort" as a new stan- dard compels casinos to accent the resort side of the equation, and those attributes will attract families for fun. Tribally owned casinos are designed to rival the finest properties in the world. With that progressive thinking, they too have included features and amenities that inevitably bring families to their resorts. Kids Quest and Cyber Quest very capa- bly entertains those guests. As for the moral part of this mix, we agree children do not belong in casinos – they belong in Kids Quest. Our existence on-property mitigates minors being left unattended and at risk. When childcare is readily available, people will do the right thing. They just need casino ownership to give them that opportunity. Most adults need just a few hours away to be on their own or to feel like a couple again, and to restore themselves so they can be better parents; well-rested, intellectually stimulated and spiritually revived parents. To that end, I will admit that at Kids Quest we are indeed enablers. We enable adults to enjoy much-needed free time, we enable children to partake in play time, and ultimately, we enable our busi- ness partners to say they have fully addressed the needs of their guests and promoted responsible gaming practices. For more information, go to www .kidsquest.com, call 800-941-1007 or email azenor@kidsquest.com.