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G a m i n g N e ws Tu e s d a y, S e p te m b e r 3 0 , 2 0 1 4 2 6 2014 Best of Best of Show IGT DEBUTS NEW PRODUCTS AT G2E G2E attendees must carve out time to visit gaming entertainment leader, IGT's booth 2139. From pioneering hardware to the industry's finest cross-platform content and casino management systems, IGT's G2E portfolio is a must-see. Lighting up the G2E floor, IGT will debut the S3000 cabinet. Building upon the legendary and time-tested success of the S2000 cabinet, S3000 is a dynamic evolution of the spinning reel experi- ence. From classic three-reel games, to first-to-market five-reel multiline games, S3000 provides attractive play options for all player types. Building upon IGT's core game leadership, S3000 is backed by an extensive pipeline of new and clas- sic themes. Familiar fan-favorite games such as Double Diamond, Double Gold, Wild Cherry, Super X Pay and more have been reinvigorated for a player experience on S3000 that is more capti- vating than ever. Not only does the cabi- net boast a dynamic design, its adjustable sound and lighting package and capabilities demand attention. Banked machines can be synched up to deliver an attention-grabbing light and music show that will demand attention on any casino floor. "The S3000 is a huge leap forward in cabinet design and performance and one that will be welcomed by operators and players alike," said Joe Sigrist, IGT V.P. of Game Development and Global Product Management. "We coupled our vast understanding of spinning reel play- er preference with our rich game library and cutting-edge innovation – the result is electrifying." Another impressive product that IGT will spotlight is Powerhits, the first dedicated theme to join the Powerbucks link that will launch fully converged for play on land, online and on the go for wager online via tablets and smart phones where allowed. Housed on the recently released CrystalCore cabinet, this game is pic- turesque, player-friendly and packed with game mechanics that give way to giant payouts. Boasting a 42-inch verti- cal LCD touchscreen display, Super Button and 10-inch dynamic player panel, Powerhits puts jackpot potential right at the players' fingertips. Powerhits' base game and the Powerbucks Bonus Gateway are both symbol-driven and clearly communi- cate to players what they're "rooting" for. PowerHits is the only title within IGT's rich MegaJackpots portfolio to give players a window into all of the reels, even if a max bet is not placed. Designed to increase average wager and yield, Powerhits provides a com- pelling player visual with every wager below max bet that reveals to the plays where all the symbols landed, across all reels, regardless if they were wagered paylines or not. This function encour- ages betting up, as it exposes "what could have been." To learn more about IGT and the compa- ny's G2E product portfolio, visit booth 2139, go to www.igt.com or join the con- versation via @IGTNews and #igtblue. understand the tastes and appetites that prevail with existing and potential patrons, what your competition is doing (or not doing) and the impact of existing and upcoming trends. This is a case where market research is one of the most funda- mental tools for success. By blending the capabilities brought by architects and fea- sibility consultants with your ownership and operations team, you can formulate a response to information in the form of a plan of development. The key step to suc- cess is translating information into tools that can be used as a resource for decision making by the design and management team. How the project is formulated in these early stages will set the groundwork for success throughout the process. Combining ingredients – testing the effect. The master plan formulation can be tested and adjusted to ensure you develop the right mixture of experiences and impressions, all at a price point that will fit your individual situation. Optimal results JCJ Architecture ( Cont'd. from p. 1) will be achieved by viewing these ameni- ties not as individual parts and pieces but in conjunction – when there is synergy among the elements as a whole, there can be a far greater level of overall impact achieved. Creating something that will fit with the tastes and sensibilities of your tar- get customer while complementing your other offers will ensure return on invest- ment and greater market penetration. Just like a memorable cocktail, the optimal blend of amenities is created when proportion, quality and presentation are all combined to create the right over- all effect and impression. Solid informa- tion gathering and drilling down to the details will enable the combined project team to make earlier and more effective decisions. These factors alone are not a guarantee of success, but, when all are combined, there is a greater opportunity to create a unique and lasting impression. Visit JCJ Architecture at booth 3030. For more information, go to www.jcj.com, call 877-389-9395 or email info@jcj.com. VGT INTRODUCES NEW LIBRARY OF GAMES ON THE XSPIN PLATFORM VGT is proud to introduce a new library of video and stepper games on the XSpin ® platform at G2E 2014. Visitors will learn about the platform's versatility and how it's revolutionizing Class II gaming with an immersive player experience complete with fea- ture-rich titles, superior visual appeal, enhanced sound and more. New game titles in the spotlight include Cats in Action™, Whiskey Tango Foxtrot™, Charmed Destiny™, Roswell Diner™, Steel and Robby Justice No Relation™, Nosferatu™, Frankenstein ® and Lizards on the Loose ® . The XSpin platform raises the bar with more game variety and wow factor compared to other Class II games, deliv- ering on VGT's promise to add competi- tive Class II video to its market-leading mechanical reel product lineup. In addi- tion to the world-class, film-quality ani- mation, the new game titles bring a level of edginess to gaming for players looking for something unique. Robust features to enhance interaction create an immersive player experience that rivals Class III gaming while retaining all of the operator benefits of Class II. Along with ensuring the best gaming experience for players, the XSpin platform is designed with operators in mind. The plat- form utilizes the latest in solid state drive technology, decreasing load times and increasing reliability. The cab- inet also is built with ease of access and serviceability in mind. For more than 20 years, VGT has been one of the leading manufacturers of Class II games for tribal and emerging markets. VGT has created an unbeatable formula for success: it knows its markets, it supports its gaming partners and it constantly refines its games. This winning combina- tion has ensured a stronghold for VGT in the competitive gaming market. VGT prides itself on creating exciting products. The result? Intense patron loyalty. Through the use of compelling graphics, innovative space-saving cabinet designs and hit ratios that keep players playing, VGT continues to create an experience in gam- ing that is on the cutting edge. For more information, visit www.vgt.net or www.facebook.com/VGTInc, or stop by booth 3353.