Oser Communications Group

Chain Drugstore Daily TSE Aug 26 2014

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C h a i n D ru g s to re D a i l y Tu e s d a y, Au g u s t 2 6 , 2 0 1 4 1 8 UNIWEB PROVIDES MUCH MORE THAN FIXTURES Uniweb goes beyond simply providing fixtures. The company partners with store and pharmacy operations and meets the retailers' challenges as a team. Its 40- plus years of experience allows the com- pany to share best practices to achieve the model that meets all of your require- ments. Uniweb productivity-enhancing products and reliable support services help clients work efficiently, while creat- ing and beautifying space. "The strength of the team is each individual member. The strength of each member is the team." Uniweb works with your staff and architects to design the pharmacy's exterior and/or interior to meet your company's specific aesthetic requirements, including surface options, materials, custom colors and finishes to coordinate with your surrounding store interiors. Together, you will create a wel- coming ambiance for the customers and staff to enjoy. The sales team provides an analyti- cal approach, looking at existing condi- tions and desired objectives. Each is a veteran in the study of time and motion, applying these principles to measure workflow and look for areas for improve- ment. This is a critical step in the process to achieve an increase in workflow/pro- ductivity and not increase the footprint. The sales team collaborates with the store design and pharmacy team to develop a rough draft of the proposed layout. The design team evaluates the pro- posed draft, runs it through a series of models, assesses it to see if the objectives are met, and adjusts accordingly until all goals are reached. The production team manufactures the project components in its fully inte- grated factory, using the best processes available. Factory built precision is guar- anteed with its state-of- the-industry 180,000 square foot manufac- turing facility. The millwork team allows customers to get their products from one location, saving time, consolidating communica- tions and most importantly, saving money. The project management team coor- dinates the delivery and installation of the project. All projects install in three to five days – bare floor to occupy in three to five days. Functionality and Style The Uniweb solution is based on factory built modular units allowing for total flexibility of the complete unit and or all above and below accessories. Given that it is a custom manufacturer, it is not lim- ited to "fixed" boxes or components. This allows for every square foot of space to be fully utilized. Experience has proven that Uniweb can increase pharmacy inventory capaci- ty by 30 percent and offer project costs 15-20 percent less than conventional millwork solu- tions. Add to this the tax advantage of depreciating the complete project as a "fixture" – acceler- ates return of investment. Uniweb integrates their custom trim packages to keep your stores looking fresh and modern. Along with the appealing trim styles, Uniweb can illumi- nate your feature products by coordinat- ing LED lighting with Uniweb's patented storage systems. Many design possibili- ties are available: custom metal finishes, trim strips, décor panels, laminates, wood and wood veneers, dry wall facings, dec- orative metals, glass, tile, awnings, spe- cial lighting, signage and many others. How is Uniweb responding to key issues impacting retailers? By providing a turnkey, solution proven, retail and phar- macy projects on time and on budget. For more information, visit booth 1130, call 800-486-4932 or visit www.uniwebinc.com. MASS CONSUMERS GO LASH AND BROW GLAM The consumer trend for booking lash extension services and applying at-home lash products is on the rise. What once was popular among the Hollywood celebrities and film stars has extended to the mass consumer across America. Women want Kim Kardashian and Beyonce's feathery eye fringe and are plunging to experiment with a variety of lash products now available to them in the marketplace. Who can blame them? Our eyes pro- vide the focal point for around 90 percent of our face-to-face communication. Longer-looking, dark eyelashes have also come to represent beauty, youth, ele- gance and glamor. Until 1916, there was no such thing as artificial eyelashes and lash extensions did not come on the scene until 2006. What a playground it is for the consumer in 2014 with false lashes and eye extension products available in synthetic material and authentic hair in a plethora of stylistic shapes, thickness choices, colors and sparkly bling. ROCASUBA, Inc., the official dis- tributor of RapidLash ® Eyelash and Eyebrow Enhancing Serum in U.S. and Canada is riding the trend. RapidLash formula uses vitamins, minerals and pep- tides to fortify, hydrate, protect and help improve the overall health of natural lashes. With a once a day application, people who suffer from thin or brittle eyelashes will see significant results in as little as four to six weeks. "Essentially," said Nicole Pigott, Brand Manager, "RapidLash provides supplements for the lashes. It is a great product for those women who want a nat- ural lash look. Additionally, RapidLash is an ideal product for women who want to experiment with lash extensions and glue-on false lashes, as it imparts a more durable natural lash to support these applications. The product is suitable for younger women who are trying to achieve the most impactful glam- orous lash line they can and suitable for older women who want to improve their limp, lack-luster, dehydrated lash- es." RapidLash is clinically proven, oph- thalmologist and dermatologist tested, safe for contact wearers, paraben- and fragrance-free. In 2008, ROCASUBA, Inc. launched RapidLash in the U.S. as the first lash serum to be available to mass retailers and merchants. With over three million tubes sold, RapidLash remains a trusted, safe, go-to lash enhancing serum. "Consumers were accustomed to using beauty products to hydrate and moisturize their skin and scalp hair," said Pigott, "but eyelash maintenance was over- looked. It has been extremely gratifying to fill this void for consumers over the years and to bear witness to the amazing results shared with our compa- ny." RapidLash Eyelash and Eyebrow Enhancing Serum can also be used for the brow hair, with results occurring in six to eight weeks. Again riding the trend, RapidLash Eyelash and Eyebrow Enhancing Serum can help women everywhere achieve a bolder brilliant brow line sported by many stars like Camilla Belle, Jennifer Garner or Cara Delevingne. RapidLash is available through mass merchandisers nationwide for $49.95. Visit ROCASUBA at booth 2475. For additional information, go to www.rapid lash.com or contact Nicole Pigott at 508- 539-7077 or at nicole@rocasuba.com. GREENSTONE LLC FOCUSED ON PROVIDING GREAT CUSTOMER SERVICE An interview with Jim Cannon, General Manager, Greenstone LLC. CDD: Tell our readers about your com- pany. What's your main line of business? JC: Greenstone is a wholly-owned sub- sidiary of Pfizer Inc. The business was launched in 1993 as an authorized gener- ics part of The Upjohn Company, and was intended to be a short-term commer- cial strategy. Our first product, launched on June 15, 1993, was an authorized generic of the antibiotic clindamycin top- ical solution and is still sold today. Since that time, according to an IMS Health report from 2013 based on unbranded generics sales, Greenstone has become a top-10 generics company in the United States with a broad portfolio of 55 medi- cines with 195 SKUs. CDD: What would you say makes your company unique? JC: What makes us unique is our team of people, our products and our customer- centric approach. We have a very dedi- cated, talented and experienced team that has successfully established our presence as a major player in the generics industry. To keep pace with the evolving needs of our customers, we seek to expand as a 'hybrid' generic business model based on our core authorized generics business. This includes the distribution of generics of off-patent Pfizer brand NDAs and expanding into in-licensed authorized generics and key ANDA products, enabling us to effectively identify and leverage high margin molecules, as well as pursue unique 'diffi- cult to manufacture or market' opportunities. A key element of our success has been our focus on providing great service to our customers. While we are a compa- ny of fewer than 40 people, you would never know it. Our team is committed to providing the highest value to all of our customers. We're also backed by the shared services support of one of the world's largest pharmaceutical compa- nies, Pfizer Inc. Our National Account Directors and Operations departments work in 'customer-centric' account man- agement teams that are focused on help- ing our customers meet their objectives. As a result, I believe our people and our account management process are second to none. With our experience and success in the marketplace, I believe we have become a partner of choice for working with other innovator companies to launch their generics. CDD: What do you see in Greenstone's future? JC: We plan to continue to grow and compete successfully. In fact, we've been selling authorized generics now for over 20 years. In terms of total sales, we have grown from a portfolio of two products in 1993 to a top-10 generics company in the United States, according to an IMS Health report from 2013, based on unbranded gener- ic sales. We have a fine-tuned commer- cial team in place that has developed a great reputation in the marketplace and with customers. The plan going for- ward for Greenstone is to continue to build the business. We will capitalize on our success and identify and bring to market new and diversified product opportunities. Visit Greenstone at booth 839. For more information, visit www.greenstonellc.com or call Greenstone LLC Customer Service at 800-447-3360.

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