Issue link: http://osercommunicationsgroup.uberflip.com/i/365683
C h a i n D ru g s to re D a i l y 4 1 M o n d a y, Au g u s t 2 5 , 2 0 1 4 EMPOWERED PRODUCTS REVENUES, PROFITS SURGE IN 2013 Empowered Products reported a 53.6 percent increase in revenues in fiscal year 2013 over the same period in 2012, pri- marily due to new sales of PINK ® Silicone, PINK Water, Gun Oil ® Silicone and Gun Oil H2O to national retail chains throughout the United States. The major chain stores now carrying its lubricant products are Walmart, Walgreens, Duane Reade, CVS, Rite Aid, Kroger/Fred Meyer, H-E-B and Meijer. Target.com also carries its products. The company also saw a 7.8 percent increase in sales through its established distributor chan- nels. Additionally, the PINK and Gun Oil lines are sold in Europe in such countries as Iceland, Ireland, the United Kingdom, Portugal, Spain, France, Belgium, the Netherlands, Denmark, Germany, Italy and Russia and throughout the Asia- Pacific Rim in Hong Kong, Japan, Korea, Singapore, Taiwan, Thailand, Indonesia, Australia and New Zealand. In 2013, Walgreens placed orders for PINK Silicone and PINK Water intimate lubricants to be distributed to over 7,000 of its drugstore locations across the United States. Rite Aid placed orders for PINK Silicone lubricant for placement in 4,548 U.S. stores and PINK Water lubri- cant for placement in 3,705 U.S. stores. The Kroger Co. placed an order for PINK Silicone and PINK Water personal lubri- cants to be distributed to approximately 1,400 Kroger retail locations across the United States. CVS Caremark (CVS) expanded the number of stores carrying Gun Oil Silicone, Gun Oil H20, PINK Silicone and PINK Water to over 5,000 retail locations across the United States. Walmart Stores, Inc. placed an order for PINK Water and Gun Oil H2O water-based lubricants to 39 of Walmart's U.S. distribution centers directly serving their vast network of stores. Empowered Products' continued focus for 2014 will be on expanding its product scope and shelf-space presence within this primary target market. The company has maintained a substantial investment in forward inventories in order to fulfill this continued influx of sales from top retail customers, and anticipates adding more household name retailers to its U.S. national chain list in the coming quarters. The company has been able to carve out shelf space in the sexual wellness sections of the largest big box retailers, drug store chains and grocery stores with compelling branding and packaging, superior formula- tions, aggressive pricing and out- standing customer service. Empowered Products develops, manufactures, markets and sells 17 SKUs in two product lines: PINK for women, and Gun Oil for men. Product lines include silicone-based, water-based and water/silicone hybrid formulas. All PINK and Gun Oil products are Made in USA. Visit Empowered Products at booth 1565. For more information, go to www.empoweredproducts.com, call 800-929-0407 or email wholesale@ empoweredproducts.com. THE NEW ACTAVIS: EXCEPTIONAL STRENGTH IN FIRST-TO-MARKET GENERICS LAUNCHES AND FIRST-TO-FILE PIPELINE On July 1, 2014, Actavis completed the acquisition of Forest Laboratories, creat- ing a company with size and scale, a bal- anced offering of strong brands and generics, a focus on strategic, lower-risk drug development and a generic DNA delivering cost efficiency across the expanded organization. With a nearly $1 billion annual R&D investment, the new Actavis has one of the strongest development-focused R&D organizations in the pharmaceutical industry, including a best-in-class gener- ic product development organization, which was a leader in the industry in 2013 with 53 Abbreviated New Drug Applications (ANDAs) filed in the United States, 18 of which were believed to be confirmed as new first-to-file appli- cations. The company continues to bolster its generics pipeline with an enhanced focus on the development of generic injectable and inhalation products, as well as more complex modified-release and other dosage forms. To deliver value for its customers, Actavis draws from a proven track record of execution on key first-to-market launches, including previously launched generic versions of the blockbuster Concerta ® , Lipitor ® and Lidoderm ® drugs, as well as important upcoming product launches such as Guanfacine ER tablets, the generic for Intuniv ® , indicated for ADHD. When launched, Guanfacine ER will expand Actavis' line of gener- ic products for ADHD, including cur- rently marketed Mixed Amphetamine and Amphetamine Combo, the generic equivalents to Adderall ® and Adderall XR ® . Today, the new Actavis has a U.S. generics pipeline that includes more than 200 ANDAs on file, nearly 60 of which are believed to be first-to-file applications. Given the company's impressive track record in delivering key first-to-market launch- es, current strong U.S. portfolio and industry-leading customer service lev- els, it is clear why Actavis holds a leadership position in the highly com- petitive U.S. generics market. Learn more about Actavis at booth 1840 or visit www.actavis.com. EXTRA STRENGTH SLIM ME: DELICIOUSLY REDEFINING DIETING WITH EVERY SIP By Sean Ryan, CEO, Zhena's Tea No one needs another pill, powder, bar, shake or meal replacement product. Not you, not your customers. What you do need on your shelf is an effective and easy-to-use weight loss product that incorporates today's knowledge and sci- ence. Oh, and how about if it includes the ingredients and the taste that consumers are looking for, too. From TV personalities like Dr. OZ and Rachel Ray to magazines like O, Shape, Redbook and Prevention, con- sumers are learning about the hottest and most effective weight loss ingredients like Green Coffee Bean Extract, Raspberry Ketone, African Mango Seed, Garcinia Cambogia and Green Tea. These are the exact, key ingredients in Extra Strength Slim Me. We've put all these weight loss power ingredients into a great tasting tea that promotes weight loss not just from one angle, but attacks on multiple fronts for a more effective result. These mighty ingredients have traditionally been used to help suppress appetite, help digestion assimilation and elimination, help reduce water retention and water weight, help reduce fat accumulation storage, help cleanse the liver and help increase energy levels without the jit- ters of caffeine. With Extra Strength Slim Me, the benefits just keep com- ing – it's great tasting, all-natural, calorie-free and has no fat, no carbs and no sugar. Extra Strength Slim Me comes in four delicious flavors: Raspberry Mint, Super Fruit Mixed Berry, Cranberry Ginger and Peach Vanilla. Extra Strength Slim Me is easy to use and can be brewed hot or cold, or simply pop a tea bag into a water bottle to sip on throughout the day. Extra Strength Slim Me packaging is beautiful, eye catching, educational and incorporates all of these strong weight loss messages. The front panel clearly lists these top selling weight loss power ingredients your customers are looking for. Extra Strength Slim Me is easy for your consumers to use, and to get results; they just add three cups of tea to their daily rou- tine. With four deli- cious flavors to choose from, there's no bore- dom. That means repeat purchases will go past your consumers' initial weight loss into maintenance of their weight. With a strong outside promotional plan to drive customers to your stores with micro infomercials on syndicated TV, strip ads in major magazines, a huge social media campaign, coupons, circu- lars and a strong in-store promotional plan, we are a true partner working hard to bring new weight loss customers into your stores. For more information, stop by booth 1074, contact Gian Khalsa at Gian@zhenas.com or visit www.zhenasslimme.com. MIX THINGS UP WITH SOUTHWEST SPECIALTY FOOD INC. Southwest Specialty Food Inc. currently produces over 180 unique items, includ- ing hot sauces, peanuts, salsas, grilling sauces, chili and soup mixes, bread mixes, drink mixes, seasoning salts, fla- vored microwave popcorn and gift sets. The company is constantly adding new and exciting gourmet food products to its existing brand names as well as creating new brands and custom packaging for others. Southwest Specialty Food Inc. was established in 1986. Award-winning packaging, appealing brand names plus palate pleasing gourmet recipes have all helped to maintain its position as a spe- cialty food industry leader. Ass Kickin', Whoop Ass, From Hell, Spontaneous Combustion and Three Banditos are just a few of the brands to look for when choosing great-selling items for your customers. All graphic design, recipe development, Habanero pepper farming, manufacturing and shipping occur at Southwest Specialty Food's 50,000 square foot production facility in Goodyear, Ariz. Southwest Specialty Food's customer service is available to help you place your orders as well as answer questions regarding its product lines. All orders ship complete within 24 hours of the time the purchase order is received. For more information, call 800-536- 3131 or go online to www.asskickin.com.