Issue link: http://osercommunicationsgroup.uberflip.com/i/300990
H a rd wa re & H o u s e wa re s Re vi e w 2 5 Th u r s d a y, M a y 8 , 2 0 1 4 FANDELI BRINGS PREMIUM ABRASIVES TO RETAIL SHELVES Mexico-based Fandeli, a world leader in coated industrial abrasives, is now offering the products it sells to high-performance manufacturers to the American market. For the first time, professional and amateur automobile and yacht restorers, furniture and cabinetry makers and DIY hobbyists can buy the same coated abrasives used to finish high-end German performance cars, elite household appliances, luxury yachts – even private jets and high speed trains. Unlike "commercial" and "profes- sional" products, industrial grade abrasives are made to withstand rigorous manufac- turing processes while consistently deliv- TURN TO INVENTEL TO DRIVE SALES It probably won't surprise you that when looking for the most effective way to get their message heard and seen by a wide audience, television is still the medium that most advertisers use to drive sales. What may surprise you are how some of the biggest businesses and most recog- nizable brands such as Apple, Nissan, Discover Card and Nikon have success- fully used DRTV (direct response televi- sion) campaigns to help sell their prod- ucts and services. When used effectively, DRTV can become the perfect medium to help you successfully present the features and ben- efits of your product in a compelling way, while allowing you to track and measure results quickly so that you can make efficient, fast decisions when it comes to your advertising campaign. Many businesses or inventors have tried to market their products themselves through DRTV, with no success. It's impor- tant to remember that DRTV is a different animal than traditional marketing. It requires expertise in selling strategies and messages that many traditional marketers haven't mas- tered. If you have a product that demon- strates well and solves a problem, then Direct Response may be the way to go, but you'll want to make sure that you work with a marketer that understands how to success- fully reach this audience, or you could end up wasting tons of time and money. InvenTel is a proven leader in direct response, and has been a driving force in the DRTV industry since its conception. It is a vertically integrated company, keeping all of its services 'in house' in order to directly control the quality of every aspect of the campaign, including commercial production, editing, graphic design, packaging, Direct Response mar- keting, media, sales and more. From houseware to hardware, exer- cise devices to electronics, beauty to pain relief; if a product is patented or proto- typed, InvenTel can help get your prod- uct right where you want it – directly into the hands of the consumer. For more information, visit InvenTel at booth 4520 or on the web at www .inventel.tv. For marketing and product submissions, contact Stephanie Sierra at stephanie@inventel.tv. ering against perfectionist grade specifica- tions. Fandeli coated abrasives are made with superior cutting materials, more advanced backings and better adhesives. Considered an industry pioneer since its founding in 1927, the company is renowned for its continuous and signifi- cant investment in the science of abrasives. This commitment to innovation has proven invaluable to manufacturers whose elite products feature extraordinary finishes. "We are not creating a lower-end line and simply leveraging our brand and repu- tation," said Paul Green, Fandeli Vice President of Sales and Marketing for North America. "We are literally repackaging our industrial line in smaller quantities and for- mats more appropriate for the consumer market. Both professional and amateurs with incredibly high standards finally have an abrasives choice to match." The Fandeli products being brought to the consumer market include sheets, belts, discs, rolls, sponges, blocks, dry- wall and specialty abrasive solutions. Fandeli sandpaper designated for all types of surfaces is especially ideal for hard and soft woods. A second series for woodworking is formulated to produce ultra-fine finishes on furniture and cabi- netry. It can also be used on plastics. Yet another Fandeli premium series creates ideal surfaces for achieving high- end lacquer, varnish and paint finishes. A waterproof line featuring a latex backing is a first choice among leading manufac- turers for wet/dry applications and there is a Fandeli series created exclusively for superior metal finish work. Performance studies on Fandeli prod- ucts show they last longer, clog less than typical sandpaper and require less effort. The price point is also competitive with lower grade coated abrasives; however, the game changer is that Fandeli sandpaper is the first to give consumers the ability to create a consistent, industrial-grade finish. Fandeli coated abrasives will be available at select U.S. retailers. The company expects to have full national distribution by 2015. Visit Fandeli at booth 4729. For more infor- mation, call the company's U.S. headquar- ters in Houston, Texas at 800-346-9913.