Issue link: http://osercommunicationsgroup.uberflip.com/i/265888
C h a i n D r u g s t o r e D a i l y 2 3 S u n d a y, A p r i l 2 1 , 2 0 1 3 streets of New York City. The company wears its badge of "firsts" proudly having additionally been the first to launch a formal remove kit, helping consumers remove their gel polish in minutes without harmful soak- ing. Nail Art Kits dazzling nail crazed creatives with the tools and means to incorporate artistry into their mani- cures, and the first-ever DIY light acti- vated gel nail treatments that revitalize brittle nails and cuticles. In addition, Red Carpet Manicure recently launched a new line of long-lasting appliqués, gems, glitter products and nail accessories that are offered at ULTA Beauty stores nationwide. "Innovation has been driving the nail industry and we take pride in evolving our product line, providing cutting-edge and top-of-the-line new products for nail enthusiasts on and off the red carpet," said Barry Shields, Red Carpet Manicure Managing Partner. Launched in September 2011, Red Carpet has become a well-known name in the burgeoning market for salon-quali- ty manicures that can be done at home. Touted by SELF as the "Best At-Home Red Carpet Manicure (Cont'd. from p. 1) Gel Polish Kit" and a 2012 beauty award winner for Health and Essence. With more than 70 shades of LED gel polish, and plans to expand their offerings seasonally, the company offers one of the most extensive arrays of colors available. "It's a very effective alternative for a woman who wants a manicure or pedicure that lasts for weeks and weeks," said Bruce Kowalsky, Red Carpet Manicure Managing Partner. "It's the first product of its kind, and it's been a huge success." Retailers who have added the RCM system to their shelves have also praised the products for its ability to drive traffic and create a new, high-margin product segment. Among the chains that offer the company's line are Duane Reade, Wegmans Food Markets Inc., Fred Meyer Inc., Meijer Inc., drugstore.com and ULTA Beauty. As distribution of the gel-manicure system continues to grow and Red Carpet Manicure stays on the cutting edge of fashion, Kowalsky says he is confident that the brand is well positioned for sus- tained growth. For more information, visit www .redcarpetmanicure.com. continued expansion of its product lines, both organically and through acquisitions. Sun & Skin Care Research is posi- tioned as a nimble player ready to com- pete in multiple markets with the giants of the skin care business as worldwide con- cern about skin cancer continues to mount. The company is proud to deliver Sun & Skin Care Research (Cont'd. from p. 17) customer care disproportionate to its size. In fact, Sun & Skin Care Research's "spend" against the consumer is greater, proportionally, than that of its competitors and it consistently offers retailers unmatched service and higher margins than they experience elsewhere. For more information about Sun & Skin Care Research, visit www.sscrllc.com. old fruit flavors. The inventive Alderton decided to make something new by blending several fruit-based flavors. After numerous experiments, he finally created one he liked, and so did the store patrons. Dr Pepper gained such widespread consumer favor that other soda fountain operators in Waco began buying the syrup from Morrison. This soon presented a prob- lem for Alderton and Morrison, as they could no longer produce enough syrup at their fountain to supply the demand. Robert S. Lazenby, young beverage chemist and proprietor of The Circle "A" Ginger Ale Company in Waco, agreed to produce the syrup in his bottling plant. As Alderton was more interested in the pharmacy side of the business, Morrison and Lazenby developed the drink further. In 1904, Lazenby and his son-in-law, J. B. O'Hara, introduced Dr Pepper to almost 20 million people attending the World's Fair Dr. Pepper Snapple Group (Cont'd. from p. 1) Exposition in St. Louis. The exposition was the setting for more than one major product debut—hamburgers and hot dogs were first served on buns at the exposition, and the ice cream cone was introduced. In subsequent years, Morrison and Lazenby remained impressed with the growth of Dr Pepper and they formed what later became Dr Pepper Company. Lazenby and O'Hara moved the compa- ny from Waco to Dallas in 1922 and opened their new operation in 1923. Today, Dr Pepper continues to grow as one of the namesake brands of Dr Pepper Snapple Group. Check out the Dr Pepper Museum in Waco, Texas, or see the timeline on DrPepper.com for more tidbits about the history of the nation's oldest soft drink, Dr Pepper. For more information, visit meeting space 44 and go online to www.dr peppersnapple.com. like SmartMouth so special? DB: More than 95 percent of all small 'wannabe' companies fail from the very start, or at best, after two or three years. They simply cannot compete in a mar- ketplace dominated by the giants. However, SmartMouth has surpassed all the odds. After seven years in the CPG/retail industry, the company and the brand have fended off many years of comers and gowers, and all the usual CPG giants, while the brand continues to achieve a nice steady growth year after year after year. CDD: What makes SmartMouth one of the few that are able to survive and thrive in today's marketplace? DB: The first and most important reason is that the product is very special for its long lasting 12-hour fresh and clean breath effect. That's a given. But what drives the staying power of a company like SmartMouth is that the company is able to support the brand with the right kinds of powerful marketing and adver- tising, professional endorsements, thoughtful and skillful brand manage- ment, and the ability to maintain a premi- um retail price point that provides consis- tent margins and profits for retailers and for the company, too. CDD: What do you anticipate for SmartMouth's future? The brand, the company? DB: Well, nowhere but up! The prod- ucts are still as unique today as they were the day they entered the market, and the company has continued to expand the line, and perhaps even more significantly, now is able to support the brand in a very aggressive way with major national TV advertising, and more recently with a huge talk radio ini- Triumph Pharmaceuticals (Cont'd. from p. 1) tiative. The company will continue to grow and expand on its own. CDD: Who are some of the talk show hosts that are endorsing SmartMouth the brand? DB: Chuck Woolery, Rick and Bubba, Monica Crowley, Donnie McClurkin, Michael Smerconish, Bill O'Reilly, Dennis Miller, Ric Edelman, Rusty Humphries, and a growing number of others just to name a few! CDD: What are some of the other ingre- dients that drive SmartMouth's success? DB: You mean besides the patented zinc-ion technology? Well, for one thing an incredible base of knowledge at the company. Dr. Susanne Cohen and her co-founding father, Dr. Marvin Cohen, are amazing oral care specialists, researchers, and inventors. The President, Andrew Burch, has an exten- sive financial background from the banking industry, and we have quite a team for support behind the scenes, too. CDD: How long has SmartMouth been your client and what role do you play? DB: After many years in CPG/retail and a lot of experience and background in OTC/CPG and oral care, I became a sales and business development consultant at SmartMouth since 2009. The company and the brand remind me of my early years working on such brands as Aquafresh and later Oral-B. I honestly believe the future for SmartMouth brand will be as big and bright. David Biernbaum can be reached at 314- 434-6008, david@biernbaum.com and www.biernbaum.com. For more informa- tion about the company, please contact Andrew Burch, President, at 314-882- 2610, or Aburch@smartmouth.com. The company website is www.smartmouth.com. has a portfolio of market-leading brands, including Campbell's, Pepperidge Farm, Arnott's, V8 and Bolthouse Farms. CDD: What would you say makes your company unique? JS: No company is connected to con- sumers' and shoppers' lives quite like Campbell Soup Company. The shopper landscape is changing rapidly and Campbell is uniquely positioned to respond to the opportunities that shop- pers crave by providing tangible solu- tions on-shelf and in-store. CDD: What was the most significant event or series of events affecting your company in the past year? JS: Campbell is rebuilding strength in its core product portfolio and investing in innovation. We're maintaining the appeal and excitement of our brands with new recipes and line extensions that provide taste adventure, and we're supporting our brands with advertising and promotions. CDD: Did your marketing strategy in the past year provide you the overall position you had projected? JS: Yes, our work to improve taste adventure and deliver more effec- tive and efficient marketing and promo- tional programs has resulted in increased consumption, particularly within our soup and simple meals business. Campbell Soup (Cont'd. from p. 1) CDD: Are you introducing any new products? JS: We have seen double-digit net sales growth of Campbell's Chunky canned soups and are launching three new fla- vors this coming soup season. Additionally, we are expanding into the white sauce category with the launch of Prego Alfredo sauce. CDD: What distinguishes your prod- uct(s) from the competition? JS: Campbell is grounded in consumer and shopper insights, which drive culi- nary, product development, marketing and packaging changes—all focused on ensur- ing we are meeting the needs of our con- sumers, our customers and their shoppers. CDD: Who are your target end-users? JS: Campbell's products cut across all consumer types and demographics. CDD: To what do you attribute your company's success? JS: Campbell Soup Company has a rich history with leading brands that can be found in almost every pantry. We are continuing to innovate in our core cate- gories. We value our strong relationships with customers and committed driving growth in both drug and convenience. For more information, visit booth 11 in the South Mezzanine at the NACDS Annual Meeting or email james_ sterbenz@campbellsoup.com.