Issue link: http://osercommunicationsgroup.uberflip.com/i/265888
C h a i n D r u g s t o r e D a i l y 1 7 S u n d a y, A p r i l 2 1 , 2 0 1 3 Advantage Consumer Healthcare is a full-service, sales, marketing and supply chain company that captured the atten- tion of the industry in 2012 that continues to build upon its early success. The com- pany specializes in OTC switches, healthcare product launches and improv- ing in-market performance of existing OTC healthcare brands. Greg Bradley, President and CEO, credits the company's early success to its laser focus on OTC healthcare and on its full-service business model. The compa- ny has continued to add new clients and launched its second OTC switch (OraQuick ® ) in late 2012 in partnership with OraSure Technologies. "We chose Advantage Consumer Healthcare because of their unique expe- rience and capability in the OTC health- care field," said Kenn Adach, Vice President of Consumer Marketing for OraSure Technologies. "They have proven to be so much more than a tradi- tional sales agency; they are an integral part of our team at OraSure." The company also recently announced its partnering with Westport Pharmaceuticals and is launching addi- tional game changing innovation in OTC Healthcare in 2013. Having executed a very successful test market in St. Louis, Advantage Consumer Healthcare and Westport will launch Zephrex-D™ nationally this year. Zephrex-D is a tamp- er-resistant PSE formulated decongestant that provides powerful decongestant relief for consumers while protecting against the illicit manufacture of methamphetamine. "Advantage Consumer Healthcare is the perfect partner because they offer turnkey support including strate- gic planning, selling execution and a complete supply chain solution," said Paul Hemings, Vice President and GM for Westport. The Advantage Consumer Healthcare leadership team has suc- cessfully launched and managed more than 45 brands resulting in $2 billion in retail sales. Clark Brown, Senior Vice President and Chief Customer Officer said, "We are excited about the oppor- tunity to utilize our experience to help our clients and retail partners bring important healthcare solutions and brands to consumers." Before founding Advantage Consumer Healthcare, Bradley and Brown were senior executives in the con- sumer healthcare industry. "We used to sit in the same chairs our clients are sit- ting in now," Bradley said. "This gives us a very unique understanding of the OTC marketplace and our clients' needs." The company also plans to announce a major launch in women's health later this year. To learn more, visit Advantage Consumer Healthcare in booth 368 at NACDS Annual Meeting or online at www.advantagechc.com. TEAM EFFORTS LEAD ADVANTAGE CONSUMER HEALTHCARE TO SUCCESS Great skin is beauty from within. Sun & Skin Care Research, LLC is dedicated to shielding and nourishing the skin of sun lovers everywhere, in and out of the rays, every day and in every way. With more than 2 million cases of skin cancer reported annually in the U.S., Americans recognize more than ever that the first and most important line of defense against cancer damage and aging caused by the sun is a superior sunscreen. It was for that reason that Sun & Skin Care Research was founded. Since its inception in Cocoa, Fla., in 1989, Sun & Skin Care Research has been dedicated to delivering the newest and best skin protection for every environ- ment. Today, Sun & Skin Care Research develops, manufactures, and distributes globally the world's leading skin care products. All of these products are made right in Florida―indeed, the labels fly an American flag and read "Proudly Made in Cocoa." The company's bur- geoning portfolio of brands includes the iconic Ocean Potion ® , NO-AD ® , and PARROT HEAD™ from Margaritaville ® . In keeping with its long-term diversi- fication strategy, Sun & Skin Care Research recently acquired the popular sunscreen label Bull Frog ® . Bull Frog is a historic brand founded on a legacy of innovation. Launched in California in 1985, Bull Frog originally was designed to meet the extreme solar protection demands of surfers and was the first sun care brand to offer serious water resistance properties. It was also the first mass-mar- keted dual purpose sunscreen and insect repellent line. Bull Frog has expanded its appeal beyond surfers and is well-loved by active people who want a top-shelf sunscreen that won't wash away and leave skin exposed to harmful UVA/UVB rays. Sun & Skin Care Research is poised for further expansion and committed to growing brands through innovation, advertising and best-in-class retail service. CEO Steve Taylor projects a robust growth timeline: "Three years from now, we would expect business to be signifi- cantly bigger than where it is today. Our aspiration is to, quite frankly, triple the size of the business from where we start- ed." He indicated that the company plans further penetration into foreign markets, growth that will be matched by the SUN & SKIN CARE RESEARCH PRODUCTS SHIELD, NOURISH SKIN SensatioNail, the No. 1 at-home gel pol- ish brand from Pacific World, the leading global innovator of nail care products, announces the addition of 36 new SensatioNail Color Gel Polish shades to its color palette. The new colors include high-gloss, pearl and shimmer finishes bringing the brand's core polish offerings to 48 fashion forward colors. From pinks and berries to jewel tones and midnight black, the intensely saturated hues boast a super gloss shine unlike any other lacquer. The brand's superior qual- ity formula utilizes a unique polymer technology that glides onto the nail in thin, smooth layers, self-levels, and flash-cures in 60 seconds to a radiantly resilient finish that requires zero dry time. Color Gel Polish must be used in tandem with the SensatioNail PRO 3060 LED LAMP (included in the Starter Kit); results last for up to two weeks without chipping, peeling or fading. Each polish provides consumers with 20 gel mani- cure applications and can be easily and safely removed at-home with the Gel Polish Removal Kit and Gel Polish Removal Tool. SensatioNail is free of formaldehyde, toluene and DBP. SensatioNail will also roll out five sea- sonal limited edition gel polish collec- tions in 2013. Moreover, SensatioNail is commit- ted to supporting new product launch- es by educating con- sumers and loyal brand fans with cus- tom how-to videos, expert tips and unique engagement platforms such as the new interactive 'Try Your Color' feature within the newly updated SensatioNail website. The 'Try Your Color' program allows consumers to try on SensatioNail shades to find the perfect color match for their skin tone and style preferences. SensatioNail Color Gel Polishes are available at fine mass and drug retailers for $11.99 each. For more information, call (949) 598-2400 or visit the brand at www.SensatioNail.com, Facebook.com/SensatioNail, on Twitter @SensatioNail or stop by booth 390. SENSATIONAIL QUADRUPLES ITS RANGE OF TREND-INSPIRED COLOR GEL POLISHES FOR 2013 Continued on Page 23