Issue link: http://osercommunicationsgroup.uberflip.com/i/265888
Dr Pepper is the oldest major soft drink in the United States and a fan favorite since it was first served in Morrison's Old Corner Drug Store in Waco, Texas, in 1885. Charles Alderton, a young pharma- cist educated in England, worked at Morrison's Old Corner Drug Store where he also served carbonated soft drinks at the soda fountain. He had noted that cus- tomers soon tired of drinking the same OUR FOUNDING FLAVORS: DR PEPPER As the science of shop- per marketing becomes more prevalent, an increasing number of drug channel retailers and manufacturers are turning to the experts to influence shop- per behavior and drive sales. According to Steve DeVore, General Manager of Twin Oaks―an innovative, thought-leading shopper marketing agency―the challenge for drug retailers is to convert trips for prescription drugs and medical products into trips down other aisles in the store. David Biernbaum is one of the industry's leading business development consultants for more than 34 years. He spoke to Chain Drugstore Daily about his client Triumph Pharmaceuticals, makers of the SmartMouth brand of mouthwash- es and other oral care products. CDD: You work with a number of small- er and medium-sized brands in the mar- ketplace that compete with huge interna- tional megabrands. What makes brands An interview with M'lou Arnett, CEO, Matrixx Initiatives, Inc. CDD: Tell us a bit about Matrixx Initiatives. What business are you in? MA: Matrixx Initiatives Inc. is the maker and marketer of the Zicam ® cold, sinus and allergy line of products. The founda- tion of the Zicam brand is our Zicam Cold Remedy line of cold shortening products. When taken at the first sign of a cold, or a Pre-Cold™, Zicam shortens the duration Marketing the first-ever at home LED gel mani- cure system, Red Carpet Manicure (RCM) has established itself as a pioneer in a new product segment. Red Carpet Manicure recently cel- ebrated its first anniversary with another first—the launch of a new and enhanced portable LED light equipped with advanced technology, and a new collection of LED gel polishes that capture the fashion-forward trends from the runways of Milan to the haute Continued on Page 33 An interview with James Sterbenz, Vice President – Sales, Growth Channels, Campbell Soup Company. CDD: Tell our readers about your company. What's your main line of business? JS: Campbell Soup Company is a manu- facturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy bev- erages. Founded in 1869, the company Continued on Page 23 Continued on Page 23 Continued on Page 33 Continued on Page 23 Continued on Page 23 TWIN OAKS: BUILDING TRANSACTION SIZE AND LOYALTY DAVID BIERNBAUM DISCUSSES SUCCESS OF SPECIALTY MOUTHWASH BRAND RED CARPET MANICURE SETS THE INDUSTRY STANDARD SHORTEN YOUR COLD BEFORE IT BEGINS WITH ZICAM CAMPBELL SOUP SET TO EXPAND WITH NEW SOUPS, SAUCE O s e r C o m m u n i c a t i o n s G r o u p P a l m B e a c h S u n d a y, A p r i l 2 1 , 2 0 1 3 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS Catalina Health ® is a long-standing partner of the chain pharmacy community and a staple at NACDS. As the com- pany celebrates its 17th year of providing in- pharmacy health con- sumer communications and as compa- ny President Renee Selman commemo- rates her third anniversary, Chain Drugstore Daily had the opportunity to hear Renee's perspective on challenges and opportunities facing the industry and her company. In a deal that's sure to animate the kids' health food industry, Crunchies Food Company, LLC – the leading producer of all-natural freeze-dried fruits and vegetables – has joined with Warner Bros. Consumer Products (WBCP) to create a new line of better-for-you snacks for kids: Little Crunchies ® . Introduced at Natural Products Expo West and on shelves nationwide this summer, the Little Crunchies line will feature four freeze-dried fruit fla- Continued on Page 33 Continued on Page 33 CATALINA HEALTH SUPPORTS IMPROVED ADHERENCE, HEALTHIER OUTCOMES NEW LITTLE CRUNCHIES LINE DEBUTS WITH CLASSIC WARNER BROS. CHARACTERS