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OCG Daily June 2 2013 IDDBA

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O C G S h o w D a i l y S u n d a y, J u n e 2 , 2 0 1 3 3 4 CRISPY CRUNCHY COOKIES: THE HOTTEST NEW ITEMS FOR IN-STORE BAKERIES By Amanda Osorio, Marketing Manager, J&J Snack Foods Corp. J&J Snack Foods' is leading the charge in cookie innovation with a new line of All Natural Gourmet Crispy Crunchy Cookies. These cookies, formulated with the in-store bakery in mind, are made with quality ingredients and designed to bake to crispy perfection. This home- style texture is sure to evoke the nostalgic memories of childhood baking in all. Real butter, all natural ingredients, and a delightful crunch in every bite, provide home baked taste rivaling even grand- ma's recipe. With classic favorites like Chocolate Chip, Sugar and Oatmeal Raisin, as well as novel flavors of Ginger Snap and Key Lime, there is a Crispy Crunchy Cookie for everyone. Crispy Crunchy Cookies come in pre-formed, 1- ounce, oven- ready frozen dough pucks that bake to crispy perfection – without any extra steps! The product can be pack- aged and displayed immediately after baking – no hold time necessary! Decorative flavor indicator stickers are included in every case, providing in-store bakeries with a cus- tomized merchandising option. Come see the all- natural gourmet crunchy goodness in booth 4845 at the Dairy-Deli-Bake! J&J Snack Foods Corp. is a leader and inno- vator in the snack food industry, providing nutri- tional and affordable branded niche snack foods and beverages to foodservice and retail supermarket out- lets. Manufactured and distributed nationwide, our principal products include Superpretzel, Pretzel Fillers and other soft pretzels, ICEE, Slush Puppie and Arctic Blast frozen beverages, Luigi's, Minute Maid frozen juice bars and ices, Whole Fruit sorbet, Fruit-a- Freeze frozen fruit bars, Mary B's biscuits and dumplings, Daddy Ray's fig and fruit bars, Tio Pepe's and California Churros churros; The Funnel Cake Factory funnel cakes, and several cook- ie brands within Country Home Bakers. For more information, please visit us at www.jjsnack.com. Minute Maid is a registered trademark of The Coca-Cola Company. For more information, visit booth 4845, go online to www.jjsnackfoodservice.com or call 800-989-9534 x6140. THE WORLD'S FINEST POCKET PITA, NOW IN THE USA AMOUN PITA is a family company with international roots in the pocket pita busi- ness. The company produces the world's most nutritious, delicious and all-natural pocket pita bread. This all-natural prod- uct line uses no natural or artificial ingre- dients or preservatives. Utilizing a pro- prietary ingredient composition and cus- tom designed baking process, their unique recipe produces a full hearty and wholesome result that rivals any bread in terms of taste and nutritional value. All AMOUN PITA products are made with whole grains, pure, simple and premium ingredients: flour, water, sugar, salt, malt and yeast. While AMOUN PITA contains six to eight natural ingre- dients (the additional two ingedients are cinnamon and raisin in the Breakfast Pita), most others use as many as 22 ingredients to extend the shelf life of their products; some ingredients being quite difficult to pronounce. AMOUN PITA uses an in-house supply chain of specially milled premium whole grain flour and is able to ensure strict consistency in each and every batch. The nutritional levels of AMOUN PITA products make its bread very much in demand by consumers, in school sys- tems (with some of the strictest require- ments) and through many varied food service distributors. Other pita breads are typically flat, dry, tasteless and of low nutrition- al value. Many manufacturers use addi- tives, preservatives, dough conditioners, dyes and artificial sweeteners to yield decent taste and an acceptable shelf life. No such worries with AMOUN Pocket Pita. They deliver superior and consistent quality in every re-sealable package. Consider this bread a staple that adds to the quality of every meal. AMOUN Pocket Pita enhances the overall quality of the meal by providing an incredible, all-natural bread product in many forms: white, wheat, Breakfast Pita (with cinnamon and raisins), Dinner Pita (something like a foccacia bread) and an amazing Hot Dog Pita that not only holds a hot dog, but will keep the condiments in the pocket and not on you! When you visit at the show, tell them "What's in your pocket" and they'll set you up with a free luggage tag (shaped like their pocket pita) for your bag's ride home. For more information, visit booth 1536 at the Dairy-Deli-Bake Show, go online to www.amounpita.com or email info@amounpita.com. HOW TO TURN COLD TO SOLD: TELL YOUR STORY WITH COOLIO Every brand has a story, but is yours being heard? If your product needs to be refrigerated in a grocery store cooler unit, then the chances of it making enough noise and creating enough awareness to stop consumers are slim. The fact is, consumers do not notice 90 percent of new, fresh prod- ucts launched in grocery stores. Add limited fridge space to this, and you have countless products squashed together whispering at consumers to get their attention. Products simply cannot be heard in this frosty selling environment. That's where Coolio comes in. Coolio International, a Belgium-based company now expanded into North America, manufactures portable, plug-in cooling displays that are lightweight and easy to assemble. These freestanding refrigeration units can be placed away from over-crowded cooler sections, in virtually any part of a store that has access to an electrical outlet. Imagine rescuing your product from frosted-over grocery store fridges and getting it into high-traffic areas such as Point of Sale (POS), aisles and check-out. The placement of your product in a Coolio will definitely get it seen and heard, but the creative company goes one step further to help you scream your brand story, even in the most boisterous of stores. All Coolios come with a Freshboard TM that is completely cus- tomizable and versatile. Freshboards can feature any graphic or logo, including promos and contests. The Freshboards are designed to fit onto one style of Coolio and are designed to wrap around the entire display, giving your product 360 degrees of leverage. No matter which direction your customers come from, they'll see your brand and know its story. Freshboards also help with your sustain- ability initiative as they are made from 100 percent recycled corrugate and can be recycled after you've told your story. It's just one more benefit Coolio offers its clients. "Shelf space doesn't increase," said Megan Jones, Marketing and Customer Service Manager. "If you want to add something you need to take something away. With the Coolio, you can add as many products as you want by just switching out the Freshboard." Coolio is a one-of-a-kind game- changer in the North American retail environment. For more information, contact Coolio North America at 905-331-9497/866- 864-5273, www.coolio-international.com or visit the company in booth 3343. MAINTAIN A FRESHER, CLEANER DISPLAY ENVIRONMENT Maintaining product freshness and food safety in perishable display cases is essential. The challenge is to inhibit the natural growth of bacteria inside refriger- ated display cases so that product fresh- ness and safety is protected. Paper Pak Industries, a leader in the food safety packaging industry, has developed UltraZapCleanCase, a revolutionary active absorbent that improves the air quality and cleanliness inside refrigerat- ed display cases. UltraZapCleanCase active absorbent features an antimicrobial to control bac- terial growth, CO2 gas (a known bacte- riostatic agent) and a highly absorbent tissue core. When placed properly in the display case, the UltraZapCleanCase absorbs condensation and other liquids, effectively trapping bacteria. With less aerosolized bacteria and related odors circulating inside the display case, the display case is cleaner, fresher and more attractive. UltraZapCleanCase active absorbent should be used in conjunction with standard maintenance and sanitation practices. Perishable food retailers will realize immediate benefits by using the innova- tive UltraZapCleanCase active absorbent: It improves the air quality and cleanliness inside refrigerated cases, reduces surface and airborne bacteria and related odors, and is effective in service deli, meat, seafood, and cheese cases as well as in all other self-service refrigerat- ed cases. To learn more about UltraZapCleancase, visit Paper Pak Industries at IDDBA booth 1738 or at paperpa kindustries.com.

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