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F o o d M a g i c D a i l y M o n d a y, J u l y 1 5 , 2 0 1 3 2 8 FD: FFH Powder Division, or FFH Powders for short, provides businesses with 50-plus whole-food ingredients to meet consumer demand for purer products. Our fruit, vegetable and raw grass juice powders, all organic or non-GMO, are nutritionally equivalent to their original whole foods and deliver better flavor, color and nutrition than freeze-dried powders. FMD: Tell us about the consumer demand for purer products. FD: Today's trend of fast, overly processed food has prompted the growth of a food counterculture: Customers still seek convenience and flavor, but fewer are willing to settle for products that lack nutrition value, ingredient integrity, puri- ty certifications, sustainability and more. Hostess, for example, although certainly affected by multiple issues, met its end partly because of declining consumer interest in highly processed sweet goods. Eager to avoid Hostess' fate and stand out as a leader in authentic, whole-food nutrition, many companies are on the lookout for ways to weed chemical addi- tives from their product lines and add authentic, whole-food nutrition back in. FMD: How are your products meant to be used? FD: Our current buyers formulate our fruit, vegetable and grass juice powders into their branded dietary supplements, and foods and beverages or simply resell the powders in bulk as a 1:1 replacement for fresh produce. Our sister company Activz does both – they use our powders as ingredients in their natural supple- ments line and sell 10 of the powders in individual canisters for everyday use. Food for Health (Cont'd. from p. 1) Although our powders are most com- monly formulated into edible products, they also make excellent natural ingredi- ents for cosmetics, dyes and other non- food products. FMD: What products do you see as being hottest this year? FD: Continuing with the theme of purity and simplicity, products that have "free from" claims are really gaining traction in the market. This year at IFT, we are excited to present our organic acerola juice powder, which delivers 25 percent vitamin C content in every batch and is completely free from synthetic ascorbic acid unlike our competitors' acerola pow- ders, which peak at 18 percent vitamin C and require added ascorbic acid to reach even that amount. FMD: What distinguishes your product from the competition? FD: The technologies employed by our suppliers achieve nutritional quality unmatched by our competitors: PowderPure dehydrates fruits and vegeta- bles using only wavelengths of natural light, and our grass provider dehydrates raw grass juices using ambient spray-dry- ing, which operates at body temperature for most of the process and never heats the product above 106 F (41.1 C). These gentle processes protect nutrients so effectively that the powders retain their original nutrition, real color, and full fla- vor, and have a shelf life of several years, eliminating the need for artificial vita- mins, colors, flavors and preservatives. For more information, visit booth 1986 at IFT, go online to www.ffh powders.com, call 801-854-9399 or email ift@ffhpowders.com. SD: Moody Dunbar is the nation's largest full line domestic processor of high qual- ity bell peppers, pimientos, and roasted peppers. We are also a major canner of high quality sweet potatoes. These are sold under our name, Dunbars, and through private label programs. FMD: What would you say makes your company unique? SD: We are family-owned and managed for more than 80 years. I am the son of the founder, Moody Dunbar. We have third-generation family members also working in responsible positions. FMD: Who are your target customers? SD: We supply the nation with our prod- ucts through retail and food service chan- nels, for whom we package in quantities from two-ounce glass jars to Number 10 cans, and we provide large global food companies with specialized products that are used as ingredients. Naturally, we package for them in rather larger sizes like 55-gallon drums. FMD: What distinguishes your products from the competition? SD: Our red pepper products are grown along the California coast, where the mild climate produces a deep red color and a thick-walled fruit, which are preferred by our discrimi- nating customers. All of our pepper products are grown and produced Moody Dunbar (Cont'd. from p. 1) domestically with strictly enforced HACCP program, USDA "Food Defense Plan," fully inspected facili- ties (GFSI,USDA,FDA) SQF Level III, Audited Sustainable Agriculture Program, all of which promote the health and security of future genera- tions, who love our Moody Dunbar bell peppers, pimentos, roasted pep- pers and sweet potatoes. Our company is unique in that all our peppers and pimientos are grown, harvested and canned in the United States. We contract with growers who have been supplying us for many years. This assures us and our customers a dependable supply with consistent high quality year after year. FMD: What new products do you have? SD: We are offering several organic roasted products such as puree, diced and strips, in a variety of containers, and we can also produce any special cut the cus- tomer may request. FMD: How do you handle sales? SD: Many of our sales are handled directly through our sales force. We also have a nationwide broker force that calls directly on many large glob- al food processors. For more information, visit booth 3791. After the show, visit www.moodydun- bar.com, call 800-251-8202 or email cus- tomerservice@moodydunbar.com. Like Moody Dunbar on Facebook at www.facebook.com/MoodyDunbar. CB: I came aboard ESHA in April of this year. My background is in technology and regulatory compliance. More recent- ly, I was working at LexisNexis as VP and General Manager of their Litigation and Workflow Solutions, building soft- ware and compliance products, and cloud services. It's an exciting time to be with ESHA as we look to the future and con- tinue to build on our company's strong foundation. We're fortunate to have an experienced and talented team, strong products, rich database content, and loyal customers. We're well positioned to con- tinue to deliver solutions that exceed your expectations as we move forward. FMD: Give our readers an overview of your company and your product. CB: ESHA Research is a leading provider of technology solutions deliver- ing nutritional analysis, labeling, and database content through our software products and web services. With three decades of experience in the food indus- try and help from our loyal customers, we've designed and built a technology platform that combines our software and database to deliver workflow solutions. Genesis ® R&D continues to be our flag- ship product for this market, pairing the best software in the market with the most accurate and extensive ingredient data- base for food manufacturers and other food science professionals. This platform allows users to gener- ate labels that comply with government regulations, for both nutrition facts and Esha Research (Cont'd. from p. 1) supplement facts. Users can virtually cre- ate foods and analyze them without hav- ing to conduct a lab analysis for each iter- ation of the product. Genesis R&D pro- vides a nutritional breakdown of food for more than 160 nutrients, so you can real- ly see what you're crafting before you actually produce it, which, of course, saves you both time and money. There's a strong ROI with our products. FMD: So you'll be showcasing Genesis R&D at the IFT show? CB: Yes. We'll have our experienced team on hand to demonstrate our prod- ucts to booth visitors, and anyone who stops by can leave with a demo of the program. Plus, you'll get to meet our team, who's ready to answer your ques- tions. And this year, as a special incen- tive, we'll be entering visitors into a drawing for an iPad. FMD: How can our readers find out more about Genesis R&D and ESHA Research? CB: We would love to see you at our booth, 1637, and will be more than happy to answer any questions you might have. Please stop by the booth and say hello, I look forward to meeting you and learning more about you and your company's needs. Also, like I mentioned earlier, you can pick up a demo of our program while you're there. Or you can call us at 503-585-6242 or visit the website at www.esha.com. We look forward to meeting you. For more information, visit www.esha.com, call 503-585-6242, email sales@esha.com or visit booth 1637. offers a fruit and vegetable 'food replace- ment' experience in consumer food and beverage products. Known as Vivid Harvest Whole Food Powders, the line features a patent- ed new technology that gently evaporates water molecules in foods without dis- turbing the active enzymes, antioxidants, vitamins, minerals or other phytonutri- ents―preserving the flavor, aroma, color and nutritional quality of the original materials in a manner that enhances the consumer experience. At the same time, Vivid Harvest Whole Food Powders offer food and beverage manufacturers a num- ber of processing advantages over raw foods and other fruit and vegetable inclu- sion processes, including a longer shelf- life, better flowability with less dusting, enhanced solubility and dispersibility, a better particle shape with greater density, and a lack of solvents or other adulterat- ing processing aids. In this initial launch, PL Thomas will offer more than twenty-five different fruit-based products including pomegran- P.L. Thomas & Co. (Cont'd. from p. 1) ate, marionberry, blueberry and coconut, along with fourteen vegetable-based products such as beet, pumpkin, spinach, sweet potato and kale, all drawn from what the industry is asking for and the hottest trends in the consumer food and beverage market. Depending upon the consumer product application, starting materials for the Vivid Harvest process can be whole fruits and vegetables or all- natural juices and purees. From this initial lineup of market offerings, PL Thomas expects to expand into new fruits and vegetables, with the potential to create whole food powders out of non-tradition- al ingredients―like salmon. Vivid Harvest Whole Food Powders enables manufacturers to go beyond the label claim of wholesome, clean-label nutrition and deliver consumers a 'vivid' sensory experience of fruits and vegeta- bles in their foods and beverages. Come and experience Vivid Harvest at the P.L. Thomas booth 924. For more information, visit www.plthomas.com, email plt@plthomas.com or call 973- 984-0900.