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UNITED FRESH SHOW SCHEDULE 2013 Monday, May 13 Noon - 5:00 pm Registration Open Ballroom 6 Lobby, Upper Level, San Diego Convention Center Tuesday, May 14 than with an unforgettable adventure aboard the USS Midway. Explore one of America's longest-serving aircraft carriers as you stroll the flight deck with a spectacular view of San Diego's harbor. It's the perfect place to relax with friends and catch up with business contacts. Wednesday, May 15 8:00 am – 6:00 pm 7:30 am- 6:00 pm Registration Open, Ballroom 6 Lobby, Upper Level, San Diego Convention Center All Day Volunteer Leadership Meetings, San Diego Convention Center 3:00 pm - 5:00 pm United/Cornell Produce Development Alumni (Invitation Only) Executive Program 5:00 pm - 6:00 pm Wholesaler-Distributor Networking Reception (RSVP Required), Coronado Terrace, Level Four, Marriott Marquis San Diego. Join the United Fresh Wholesaler-Distributor Board for this special networking opportunity honoring the wholesaler and distributor community. This reception is the ideal place for meeting your colleagues face-to-face and sharing ideas that benefit the fresh produce industry. 5:00 pm - 6:00 pm Welcome Aboard Reception (Invitation Only), West Terrace, Mezzanine Level, San Diego Convention Center. Prior to the Opening Party, United will greet all new members, new exhibitors and first time attendees with a welcome reception. 5:00 pm - 6:00 pm Counselor's Club Reception (Invitation Only), Marriott Marquis San Diego. The Counselor's Club is invited to join Chairman David Krause and President & CEO Tom Stenzel for a welcome to San Diego. 6:30 pm - 8:30 pm United Fresh Opening Party Aboard the USS Midway Aircraft Carrier. What better way to start off the convention week Registration Open, Ballroom 6 Lobby, Upper Level, San Diego Convention Center. 8:30 am – 10:30 am Opening General Session Breakfast, Ballroom 6 AB, San Diego Convention Center. Wednesday morning we kick off the convention with an opening keynote presentation from Whole Foods' CoCEO, Walter Robb. What do produce consumers value most, and how can the produce industry and retailers work together to meet and exceed those expectations? Hear insights from Robb about how this innovative retailer leverages core values to attract a loyal and growing customer base. 10:45 am – 11:45 am Expert Council Workshop Series. These workshops will cut across industry sectors and focus on the common issues that bind us together. In these workshops, industry experts will explore solutions and opportunities that address today's most pressing business challenges. Food Safety Workshop Government Relations Workshop Supply Chain Logistics Workshop 10:45 am - 11:45 am Celebrating 350 California School Salad Bars. Let's Move Salad Bars to California Schools Celebration Press Conference with School Officials, Friends and Donors. Noon – 5:00 pm Trade Show Open, Halls B2-C, Ground Level, San Diego Convention Center. 4:00 pm - 5:00 pm Trade Show Happy Hour, Halls B2-C, Ground Level, San Diego Convention Center. Business takes on a more relaxed and friendly environment during happy hour on the show floor. Exhibitors will offer a variety of hospitality for all attendees to enjoy while exploring the show floor and meeting with exhibitors. Noon – 5:00 pm: Trade Show Open, Halls B2-C, Ground Level, San Diego Convention Center. 6:00 pm – 9:00 pm 5:30 pm – 6:30 pm Reception Honoring Women in Produce, Room 11, Upper Level, San Diego Convention Center. The annual Reception Honoring Women in Produce is one of the most popular networking events for both men and women at the United Fresh show. This special reception honors all women working in the produce industry and recognizes one outstanding female industry leader. 7:00 pm – 9:30 pm Leadership Alumni Reunion Dinner (Invitation Only) 7:00pm - 9:30 pm United Fresh Board of Directors Dinner (Invitation Only) Thursday, May 16 7:30 am – 5:00 pm Registration Open, Ballroom 6 Lobby, Upper Level, San Diego Convention Center 8:00 am – 10:00 am Market Segment Breakfasts & Super Sessions. Super Sessions, for you, by you, focused exclusively on the business needs for your market segment. We'll begin with a networking breakfast, and then tackle the tough issues facing each segment of the produce supply chain, offer stimulating speakers who can help you address real business challenges. Grower-Shipper Super Session Fresh-Cut Processor Super Session Wholesaler-Distributor Super Session Retail-Foodservice Super Session 10:30 am – 11:45 am Mid-Morning General Session, Ballroom 6 AB, San Diego Convention Center. Following the interactive Super Sessions, we'll regroup to hear MSNBC's Morning Joe Duo, Joe Scarborough and Mika Brzezinski, give their signature off-thecuff commentary and fresh political perspectives. This will be an exciting and candid conversation as they detail the current political landscape and how it affects the produce industry. Chairman's Reception & Produce Celebration Dinner, Marriott Hall Foyer, Marriott Hall 3-6, Marriott Marquis San Diego. Truly a night not to be missed! Join United Fresh Chairman David Krause, Paramount Citrus, incoming Chairman Ron Midyett, Apio, and hundreds of produce industry leaders to celebrate our industry's frontline champions. During the evening's festivities, we'll honor the winners of the 2013 Produce Excellence in Foodservice Awards, honors chefs and companies for their use of fresh produce in the culinary arts. Then, we pay tribute to the 2013 winners of the Retail Produce Manager Awards, honors those on the front line in supermarkets working everyday to increase sales and consumption of fresh fruits and vegetables. The produce celebration will wrap up with the $25,000 Grand Prize drawing for the "Salute to Leadership" Raffle. Proceeds from the raffle help support the United Fresh Foundation's Center for Leadership Excellence, providing valuable resources, training and development programs for industry leaders at all career levels. Friday, May 17 7:00 am – 10:00 am Registration Open, Ballroom 6 Lobby, Upper Level, San Diego Convention Center. 8:00 am – 5:00 pm Post-Show Produce Marketing & Merchandising Conference, Upper Level, Convention Center. Smart produce marketers know today's consumer is sophisticated, demanding and connected. Gain powerful knowledge about where food dollars are spent, tools to understand complex consumer demographics, and thought-provoking research on marketplace trends that are influencing buying decisions in today's food culture. Learn inspiring new strategies designed to reach consumers at multiple touch points. Hear realworld examples about retail, foodservice and food companies that are changing the way consumers experience and interact with food, and discover key insights on engaging the next generation of produce consumers.