Issue link: http://osercommunicationsgroup.uberflip.com/i/1217067
Kitchenware News & Housewares Review Show Daily 6 3 Tuesday, March 17, 2020 2020 Best of Show Brother Stands for Quality, Reliability, Ease of Use An interview with Jim Price, Senior Director of Marketing, Brother International Corporation. KNSD: Why should sewing enthusiasts choose Brother? JP: Brother offers today's enthusiasts cutting-edge innovation and technology, complemented by industry-first features that bring sewing, quilting and embroi- dery to life. Our beginner and intermedi- ate machines offer users advanced fea- tures at an affordable price. Plus, our advanced technology is so easy to use that enthusiasts at all skill levels can cre- ate their projects with ease. Brother puts the fun factor back into sewing while taking the guesswork out of every stitch. KNSD: How is Brother tapping into today's industry trends? JP: With embroidery topping the charts as one of today's hottest trends, Brother has designed a versatile lineup of combi- nation and embroidery-only machines that are taking the embroidery world by storm. At Brother, we not only make it easy for enthusiasts to personalize their favorite projects, but we've also taken the guesswork out of embroidery with features that are true gamechangers in the industry. KNSD: Why should beginning sewers choose Brother? JP: With more than 100 years under its belt, Brother stands for quality, reliabil- ity and – best of all – ease of use. We thrive on introducing the craft of sewing to the younger generation. What better way to accomplish this than by designing machines that are fun, affordable and easy to use? Brother has covered all the bases to ensure no matter what their skill level might be, our customers have the comfort fac- tor in knowing our machines will be their creative partners every step of the way. KNSD: How is Brother staying ahead of the curve in today's sewing industry? JP: We know today's consumers are smart, savvy and that they crave creativi- ty. Brother has met this challenge by designing machines that deliver today's hottest technology to allow enthusiasts to create what they want with the greatest of ease, as well as at a price that is afford- able. KNSD: How does Brother stand out among the rest? JP: Brother holds exclusive license agreements to some of today's most popular and sought-after designs, which include Star Wars, Marvel and Disney, among others. Our iBroidery designs, combined with our built-in features, open a world of virtually endless design possibil- ities. And it is worth noting that Brother has been awarded the Women's Choice Award for the past two years! KNSD: How does Brother ensure peace of mind in the quality of its machines? JP: We are proud to say that Brother owns its own factories. Our products are developed and designed by our team of Brother employees to ensure quality control every step of the way. This peace of mind is passed on to our loyal cus- tomers, giving them the reassurance they desire. For more information, visit www .brothersews.com. Glass Tabletop Products from Grant Howard By Michael Dima, Executive Vice President, Grant Howard Grant Howard's line of business is commonly associated with the tabletop housewares category and glass prod- ucts, incorporating a wide range of storage jars, O&V cruets, S&P shakers and spice jars, as well as high quality powder coated stainless steel mixing bowls, colanders, measuring bowls, spoon rests, utensil holders and kitchen serving tools. Grant Howard's office is located in Southbury, Connecticut. Our shipping point is Stratford, Connecticut. This year, we are cele- brating our 40th anniversary, a land- mark which makes all of us at Grant Howard very proud. In light of a challenging 2019, Grant Howard remained determined to strive and find new areas of marketing and sell- ing channels in conjunction with the pur- pose of remaining important and honest to the marketplace. For 2020, Grant Howard brings to the market a new range of glass tabletop products. Our new motto for this line of products to be unveiled during the show is "go in style while helping keep harm- ful materials out of our precious oceans and crowded landfills." Through the col- orful tinged lush glass bodies and expen- sive feel, customers will enjoy serving their oil and vinegar, juice, water or milk in these beautifully crafted products. Perfect for daily use or parties! One of our most recognized features as an industry leader has always been the desire to satisfy the ever-demanding task of cross merchandising based on storytelling and vibrant color themes. The main attribute to our success is integrating new artwork designs into new shapes and blending contemporary functional styles with retro vintage embossed concepts. Fun, decorative and functional items with high per- ceived value are always available in warehouse stock for immediate ship- ping. Our uniqueness resides in paying attention to our customer's challenges and the pursuit to compete in the cur- rent retail environment. A long time ago, we made ourselves a promise to constantly deliver exciting and quality driven items at very competitive pricing to our growing cus- tomer base. In addition to our popular airtight clip top cruets collection and wrapped around decal O&V bottles, we are expanding our jumbo storage jars, as well as the spice jars categories. Many new shapes and sizes packed in display boxes or gift boxed sets with great value and appeal. Our food storage containers collection featuring the borosilicate glass (oven, microwave and freezer safe) airtight BPA-free plastic tops has been expanded with the inclusion of new shapes and sizes. It is our privilege and excitement to welcome you once again while visiting our booth #S400-S410. For more information, go to www .granthoward.com or stop by booth #S400-S410.