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Kitchenware News & Housewares Review Show Daily 3 1 Tuesday, March 17, 2020 Folding Master from Master Grade Master Grade created its Folding Master with this vision in mind: 'innovative products for better living.' More than a mere cart, the Folding Master utilizes advanced folding technology to save space without sacrificing its utilitarian quality. Each of its three shelves boasts a 200-pound capacity, providing 600 pounds total of heavy-duty, durable stor- age capabilities. The Folding Master uses corrosion-resistant alligatoring lacquer finish to withstand what life throws its way. It also features 5-inch wheels with 1.5-inch width heavy-duty ball bearing swivel casters, enabling it to accommo- date 300 pounds of load per wheel. With this powerful construction and two high- quality breaks, the Folding Master can easily move on uneven surfaces – even high-pile carpet. It has also equipped this utility cart with patented safety features to prevent finger injuries and ensure ease of use at every turn. At a generous 32 inches long by 17.5 inches wide by 36 inches high when open, you'll be amazed when this easy-to-open cart folds closed to a narrow 32 inches long by 4 inches wide by 45 high. Combined, these advanced features put the Folding Master in a class all its own: a strong, durable utility cart that saves 80 per- cent more space, and in the process, embodies the company's vision for better living. For more information, stop by booth #S122 or go to www.master grade.net. Better Living: Conquer Clutter for Good An interview with Camillo Caperchione, Executive Vice President, Better Living Products International. KNSD: Tell our readers about your com- pany. CC: Established in 1991, Better Living Products is a world-wide leading design- er, manufacturer and marketer of unique, high quality bath and shower organiza- tion products for the world's homes. We are best recognized for pioneering the shower dispenser category and for our award-winning product, The Dispenser™, an innovative shower organizer that eliminates shower bottle clutter, provides push-button conven- ience, reduces waste and helps con- sumers save money. Over the years, we expanded our product offering to address the growing need for bathroom organiza- tion and products that simplify our lives. Today, our innovative solutions and the Better Living Brand can be found in many countries around the globe. KNSD: What's new and exciting this year? CC: This year, we've looked at trends and listened to our retail partners leading us to introduce bathroom products in a Matte Black finish, which are featured in our booth. Our hottest product is the SMART 4 Multi-Purpose Bathroom Stool. A versatile and innovative upgrade for the bathroom. It's a step stool, a foot stool, a squatting stool and a bathtub stool all-in-one. We continue to be the authority in toilet squeegees, pioneering this category in North America with our LOOEEGEE and LOOEEZ models. As with our reinvention of the toilet brush category, our goal is to identify product opportunities and create alternatives that are sustainable, in turn minimizing our eco-footprint on this earth. KNSD: To what do you attribute your company's success? CC: As we enter the next decade and approach our 30th year in business, creat- ing innovative products that 'Make Life a Little Easier' has always been the corner- stone of our business. We strive to enrich lives and make every day better, beautiful and organized. Through passion, team- work and excellence, we think smart and create clever, purposeful houseware solu- tions that deliver discernible value and convenience. Our entrepreneurial culture allows us to quickly react to changing market conditions and respond to the demands of our retail partners. KNSD: Why does it make sense to part- ner with Better Living Products? CC: We are competitively posi- tioned to offer our retail partners unique high-quality products that generate new incremental sales and profits. Through 100 percent concentration on bath and shower organization, our company has been able to identify everyday pain points that con- sumers experience during their regular bathroom regimens. With a passion for innovation, design experience and engi- neering know-how, our retail partners recognize us for creating cool, cutting- edge trailblazing solutions that in turn become distinct, revolutionary cate- gories. Our products are in demand and retailers want to partner with us as we deliver value, quality and a high level of service. For more information, go to www .betterlivingproductsusa.com, call 800.487.3300 or stop by booth #N7735.