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Kitchenware News & Housewares Review Show Daily Tuesday, March 17, 2020 1 4 Gleener Fabric Care Products Suited for the Sustainably Minded As consumers are altering their buying habits and shifting toward brands that help them lead a more sustainable lifestyle, Gleener Fabric Shaver & Lint Brush receives thousands of five-star online reviews for prolonging the life of clothing and upholstery. The battery-free fabric shaver that was once a best kept secret amongst knitters and the DIY community is now hitting the mainstream with online reviewers sharing before and after pho- tos of their favorite sweaters and furni- ture. The #slowfashion movement and the rising popularity of sustainability has many consumers choosing quality and longevity over price. The emphasis is moving towards the art of clothing and design, celebrating the skill of the crafts- people and the environmental impact of the materials being used. Clothing, linens and upholstery made from high- quality fibers are prone to form pilling and fuzz over time. Cashmere and Merino wool sweaters are notorious for pilling, and even high-end upholstery will collect fuzz and pet hair. A quick online search to troubleshoot these issues leads consumers to reviews for Gleener Fabric Shaver and how it is a gentle, effective and battery-free solution. Kim Cole, Founder of Gleener explains, "Our cus- tomers love that Gleener works so well without needing batteries. We actually calculated recently that Gleener has eliminated the need for over 17,500,000 batteries since we start- ed selling our first units nine years ago. We are not only saving your favorite sweaters, we are also helping to save the planet from toxic batteries." Cole has also been pushing her team to come up with more sustainable pack- aging concepts, recently switching acetate packaging to eco-friendlier carton options: "Our new carton packaging is not only reducing our carbon foot- print; it also has a more eco aesthetic which appeals to today's con- sumer." Gleener is debut- ing new eco branding and showing off its lineup of fabric care products at the show in the North Hall, booth #N7935. About Gleener Bringing you thoughtfully and beautiful- ly designed products to help you get the most joy – and the longest life – from your favorite clothing and home tex- tiles. As trusted makers of Gleener Fabric Shaver & Lint Brush, Gleener On the Go, Gleener Dryer Dots and other innovative fabric care products, Gleener has won multiple design and innovation awards and has been featured in leading publica- tions. Gleener is determined to continue the development and innovation of fabric care products to keep your favorites look- ing fresh. Buy Less, Make it Last. For more information, go to www .gleener.com or stop by booth #N7935. New from Duralex – The Jazz Collection Ready for the Party Duralex presents the Jazz collection designed to celebrate jazz, a music genre that originated in the African American communities of New Orleans. Jazz music originated in the late 19th and early 20th cen- turies and developed from roots in blues and ragtime and became known as America's Classic music. Taking cues from the styles and décor of the early jazz era, the new Jazz collection fea- tures vintage-styled, vertical ribs that natural- ly play with light. The glasses are made to withstand heavy duty use and to remain crystal clear for the next genera- tion. The new Jazz collection offers two sizes: one suitable for long cocktails and a second glass designed for spirits such as whisky served short. These glasses, like all Duralex glass- ware, are made in France from tempered glass – a durable, nonporous material that is two-and-a-half times stronger than ordinary glass. Duralex glasses are stack- able and safe – if broken, they shatter into small chunks rather than jagged shards – and are microwave, freezer and dishwasher safe. Duralex has been manu- facturing tempered glassware through a process it invented in the heart of France since 1945. Ideal for both hot and cold drinks, these stackable glasses can be used for more than cocktails. Duralex is the only glass manufacturing company that manu- factures all of its products in France. For more information, go to www .duralexusa.com or stop by booth #S760.

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