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IHHS19.Mar3

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Kitchenware News & Housewares Review Show Daily 5 7 Sunday, March 3, 2019 for their cappuccino stencil set and shak- er tin, Alan and Gary decided to combine the two products to design an innovative accessory to create patterns on your frothy coffee, leading to the creation of the cappuccino artist. aerolatte's aim is ''to help the con- sumer achieve professional results at home, simply and easily.'' True to their word, creating cappuccino art has never been easier. Fill the holder with choco- late, cinnamon or powder of your choice, choose from six professional designs, simply clip the stencil on top, invert and twist. To get the best results from your cap- puccino artist, there are a couple of things to keep in mind. Did you know that the best time to add stencil art to your frothy milk is right after the milk has been added to the mug? This is when the milk is most compact, allowing you aerolatte (Cont'd. from p. 1) to get the clearest pattern. Placing the stencil as closely as you can above your drink will also help you achieve a neat design. For a product demonstration, head over to aerolatte's booth #S1559 or check out the demo video on YouTube @aerolatteTV. The team says: "We'd love to meet you at the show; pop by the stand and we'll be sure to have a hot mug of coffee waiting for you." aerolatte would love it if you kept in touch. You can follow the company on its growing social media accounts at the following handles: Facebook: aero- latte.original; Twitter: aerolatteHQ; Pinterest & Instagram: aerolatte; Youtube: aerolatteTV. For more information, visit www .aerolatte.com, call 44.1923.851185, email ihhs19@aerolatte.com or visit booth #S1559. industry and worked with the most revered chefs, engineers and scientists to uncover what was missing in culinary cookware," said Stanley Cheng, Founder/Proprietor of Hestan. "By blending innovative technolo- gy with culinary expertise, we were able to create a cookware line unlike anything the industry has ever seen." Introducing modern science to the craftsmanship of stainless steel cook- ware, Hestan NanoBond – which has been awarded 14 global patents – brings game-changing innovation to a cookware category that has not seen significant advances since its introduction more than 100 years ago. Hestan's exclusive and environmentally-friendly, chemical-free technology creates thousands of super- dense nano layers of titanium alloys bonded to stainless steel to create cook- ware that is four times harder than typical stainless steel. As a result, NanoBond is extraordinarily resistant to scratching, staining and salt pitting – all significant benefits that are not characteristic of standard stainless steel collections. Moreover, due to its outstanding resilience, NanoBond – which glows with Titanium Brilliance™, a distinctive pewter-like hue – ensures lasting beauty, even after years of constant use in restau- rants and home kitchens. Developed after years of extensive technological research and input from professional chefs, Hestan NanoBond is meticulously handcrafted in Italy using the finest materials. The cookware's 18/10 stainless steel interior and induc- tion-suitable stainless steel exterior (which are both enhanced by thousands of nano layers of titanium alloys) are per- manently bonded to a pure aluminum Hestan (Cont'd. from p. 1) core. Due to the uncompromising purity of the aluminum core, NanoBond is 35 percent more heat conductive compared to other aluminum-clad cookware, ensur- ing that pans heat up with Ferrari-like speed and that heat is distributed evenly from the base to the rim to prevent hotspots that can mar cooking results. Additional key features of NanoBond that raise the bar on culinary excellence include: skillets with 20 per- cent increased cooking surface; flush riv- ets inside and out for easy cleaning and nesting; sealed rims to enhance durabili- ty; flared rim design for easy pouring; metal utensil and dishwasher safe; ergonomically designed French-style stainless steel handles with optimum dimensions to ensure an exceedingly comfortable and secure grip; and superi- or high heat tolerance of up to 1050 degrees Fahrenheit. Hestan NanoBond Cookware is also significantly lighter in weight compared to other premium clad cookware collections for better control and easier maneuverability. Perfect for use on all cooktops, and oven and broil- er-safe, NanoBond's luxurious all-metal styling enhances all kitchen decors and makes every pot and pan suitable for table presentation. Hestan NanoBond is offered in a comprehensive assortment of open stock items and a 10-Piece Set. The 10-Piece Set, which retails for $1,499.95, includes: 1.5-quart Covered Saucepan, 3-quart Covered Saucepan, 8- quart Covered Stockpot, 3.5-quart Covered Saute with Helper Handle, 8.5- inch Open Skillet and 11-inch Open Skillet. For more information, visit www.hestan.com. Amazon's Housewares Strategy: Keep the Customer Happy By Lorrie Baumann Amazon knows who your best customers are – and the online sales behemoth is after them and their purchasing power. "Millennials are a large segment of global housewares consumers. This pop- ulation is very large and growing," Amazon General Manager/Director Home Products Michael Popchuk told executives from housewares manufactur- ers gathered for the International Housewares Association's annual Chief Housewares Executive SuperSession, held on October 2-3 in Chicago. "They represent a sizable purchasing power segment in our market space." Popchuk's presentation was the big finale for the two-day event in which the housewares executives had already spent a lot of conversation on Amazon – they're deeply concerned about Amazon's primacy in the online market- place and the power that gives the com- pany to dictate terms to housewares man- ufacturers. That's become a more press- ing issue since President Trump declared a trade war on China, which is increasing the costs of steel and aluminum, even for manufacturers making their products in the U.S. Amazon, in particular, has already sent signals that it's unwilling to enter- tain price increases from vendors, and the manufacturers are also hearing that other retailers also aren't eager to accept price increases that they'd have to pass along to their consumers. Combined with rising costs for raw materials, the retailers' unwillingness to accept price increases makes for a tight squeeze for housewares manufacturers as they try to protect both profit margin and product quality. The depth of that concern ensured that Popchuk had a rapt audience, even from housewares brand executives who had to bolt over to the airport to catch their flights out of Chicago as soon as the presentation was over. According to Amazon's research, Popchuk said, 73 percent of Internet users consider pur- chasing housewares online, 57 percent of online housewares buyers are shopping both online and in brick and mortar stores, and 88 percent of online house- wares buyers were influenced by cus- tomer reviews. Amazon's customers don't see their online shopping as something that's much different from going into a store to shop, but online shopping offers them the advantage that it's something they can do right on their phone, and that's becoming more important over time, Popchuk said. "Over one-third of Millennials deem the Amazon app as one of their most essen- tial," he said. That's more than twice as many as think that Instagram is an essen- tial app, he added. Amazon is going after these cus- tomers by focusing on building – and keeping – their trust and on their delight in their shopping experience. "'Start with the customer and work backwards,'" Popchuk said, quoting Amazon Chief Executive Jeff Bezos. "This is, hands- down, how decisions are being made. At the end of the day, this really permeates everything we do as a company." "We obsess about customer delight," he said. "We really want to delight them in every regard." Amazon's Prime Day, held this year on July 16, is an example of a mechanism to delight customers by surprising them with dis- counts on products they might or might not have already been considering. This year Amazon's Prime members world- wide purchased more than 100 million products on July 16, according to Popchuk, who noted that Amazon, like other retailers throughout the country, still has many opportunities to put prod- ucts before their customers that will delight them before the holiday buying season ends on December 25. Amazon's overall strategy for delighting customers includes building a top-tier customer store experience, devel- oping a world-class customer delivery experience and innovating for more engaging customer journeys. That includes constant attention to the cus- tomer's search experience, particularly for those occasions when a customer wants something but doesn't know what it's called, and Amazon is eager to replace the trusted advice of an experi- enced brick and mortar kitchenware retailer with better online search tools, including ideas for more visual displays so that a customer can see items from every angle, to approximate the experi- ence of actually picking it up and turning it to look around it; by including more lifestyle photography on the site; and by using augmented reality to allow the cus- tomer to picture the coffee maker or the cutting board on their own kitchen's countertop. Amazon is also creating curated vir- tual storefronts on its website – collec- tions of products that will help customers browse more on the sites so they can find things they didn't even know that Amazon carried. Amazon Home is one example of those. The home gift guide gives partner brands a chance to have a curated experi- ence with customers and has already pro- vided 8 billion impressions for participat- ing vendors, Popchuk said. "It's a mar- keting vehicle that really resonates with customers," he said. The Amazon Wedding Registry is another example. Amazon created it to grab a piece of the $17 billion that Americans spend on wed- ding gifts each year, and the wedding registry provides another opportunity for housewares brands to help customers find them on Amazon. "What we're hoping to do is be able to drive and create more inspiration," Popchuk said. "We understand that the endless aisles can sometimes create frus- tration for the customers." Microplane Avocado Tool The new Avocado Tool from Microplane ® features a straight edge blade with an exaggerated wide curve and rounded tip to effortlessly slice through an avocado's skin and scoop out the flesh inside. Three prongs at the base of the tool safely and easily pit the avocado. Bright green with white accents, the wand-style Avocado Tool features a soft- touch handle and it's dishwasher safe. The Avocado Tool retails for $13.95. For more information, go to www.microplane.com.

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