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Kitchenware News & Housewares Review Show Daily Sunday, March 3, 2019 1 8 Dexas Celebrates 50th Anniversary with Unprecedented New Product Launches Dexas International Ltd. is celebrating its 50th anniversary in 2019. The company, while continuing to lead in the design of new cutting board styles, is unveiling over 50 new products at the show. Dexas is also in a new booth location in the South Hall of McCormick Place, booth #S837. Dexas is pleased to announce the release of a new barware product called ice•ology, a clear ice system that reflects the scientific pursuit of an elevated cock- tail experience. For the discerning con- noisseur of premium spirits and craft cocktails, only a clear ice cube or sphere will do as a means of controlling both temperature and dilution in a drink. ice•ology takes all the guesswork out of creating perfectly clear ice at home – simply fill with ordinary tap water and place in the freezer for 12 hours. All of the scientific properties of slow, direc- tional freezing, as well as easy release, have been mastered. Ice•ology systems that create two large cubes or spheres retail for $39.99, while the 8-count cube option retails for $49.99. "Everyone at Dexas is filled with pride and excitement as we enter our 50th year of continuous operations," said Jeff Logan, Director of Marketing. "We're thrilled to be the leading poly cutting board manufacturer in the USA, but we're also making some bold moves with the most new product introductions in our history." Dexas is launching a new line of poly cutting boards called Gripp & Carve. While they look sim- ple enough, Gripp & Carve dual-function cutting boards are quite sophisticated for food prep. The boards fea- ture non-slip grip ends as well as a raised pyramid pattern in the center that holds foods in place while carving. Plus it has a large juice well around the perimeter to contain any juices. The boards are reversible, dish- washer safe and gentle on fine knives. It comes in three sizes and retails for $7.99 to $19.99. Dexas is also exhibiting a Finalist in this year's Global Innovation Awards (gia) in the pet products category. The off-leash pet toy collection comes with a "twist" – each toy can attach to any leash handle or backpack with a quick twist for hands-free, slobber-free carry- ing! Toys include a Reaction Ball, an oblong Tumbler and a Flyer that all feature a specially designed carrying key and carabiner. Off- leash toys are durable and safe for interactive play, on land and on the water. Retail price is $14.99. Plan to see new premium wood cutting boards, kitchen gadgets, food storage, silicone baking mats and the award-win- ning FlexLid, a universal pot lid and microwave-safe food cover that won the 2018 "Best in Class" Gourmet Gold Award from Dallas Market Center. Celebrating its 50th year, Dexas is the design leader and largest in-house manufacturer of poly cutting boards in the USA. See Dexas in the South Hall, booth #S837. For additional information, visit www .dexas.com or email sales@dexas.com. DuraKleen(USA)/EuroWare Launching Full Range of Microwave Cookware Under Frigidaire Brand DuraKleen(USA)/EuroWare is a private New York Company founded and man- aged by the Zaytoune family since 1989. It carries a comprehensive quality line of household products which extend into several categories. Currently it has a licensing partnership with the Electrolux Group to manufacture, market and dis- tribute an extensive line of Frigidaire branded plastic food storage, kitchen organization, microwave accessories and acrylic serveware. Microwave cookware makes life a lot easier. Life can be busy and not every- one has time to cook for hours. These microwave cookware sets and containers offer the opportunity for a quick and easy way to prepare and store meals without sacrificing gourmet flavor. The microwaveable storage containers have a steam vent so that you can store and reheat your leftovers in the same container. The range of microwave safe cookware is designed with plenty of use- ful functions and unique ideas to take the hassle out of cooking. From omelettes to entire healthy meals, transform the way you think about microwave cooking. Microwave cookware sales have been steadily increasing every year. Statistics show the retail sales of microwave cookware in the United States amounted to approximately $350 mil- lion. The Frigidaire brand has come to symbolize a very special level of pres- tige. Frigidaire recently cel- ebrated over 100 years of excellence. It is a brand her- itage second to none, with a long list of "firsts," and boasts a huge global cus- tomer base. See the full range of over 50 SKUs at booth #N6111. For Nifty Home Products, Constant Innovation Key to Continued Success Nifty Home Products continues to impress with its constant innovations in the housewares industry. Its innate sense of solving problems found in the kitchen has been somewhat legendary. It all started with the invention of the Turkey Lifter Roasting Rack and has evolved over the years to solving storage issues involved with Keurig's ever popular K- Cup. This year will be no different for Nifty. It is expanding on its patented rolling technology and creating a coun- tertop appliance rolling drawer line to help make using your small appliance every day an absolute breeze. Nobody likes clutter on their counter tops, and moving heavy countertop appli- ances such as blenders, coffee makers and even a large mixer has always been a thorn in the side of consumers. The other issue is finding the accessories you like to use with the given small appliance. Nifty has once again vowed to come to the rescue of the everyday consumer, especially those consumers that spends a lot of time working in the kitchen, using multiple small appli- ances. The rolling drawers' unique design allows for you to sim- ply press down on the lever and roll the appli- ance out from under the countertop when in use and back easily for stor- age when you are finished. The storage drawer located underneath the small appliance is perfect for smaller acces- sories you would typically use with the appliance. For example, you might store coffee pods underneath your coffee machine, spatulas and spoons underneath your mixer, and much, much more. Nifty will be releasing multiple sizes of the drawer to fit everything from the small drip coffee maker, to a 6-quart crockpot and even a 5-quart mixer. The drawer also features a built-in safety and breaking mechanism, which will engage with the counter- top to stop the tray from rolling off the countertop. Be sure to stop by the Nifty booth in the South Hall #S3050 to see these and many other wonderfully innovative products while enjoying a fresh cup of coffee and a freshly baked chocolate chip cookie. Learn more at booth #S3050 or go to www.niftyhomeproducts.net. Viatek and Quirky Team Up to Bring Back Pivot Power Viatek Consumer Products Group has always maintained a reputation for excellence, and 2019 promises to con- tinue that tradition with the re-launch of the Quirky Pivot Power line by Viatek. Breathing new life into the established Quirky brand, Viatek is updating the line with a sleek new look and features suitable for the technology of 2019 and beyond. Innovative design and unique prod- ucts have always been the hallmark of the Viatek brands. The company's reputation for quality and ingenuity draws inven- tors, retailers and consumers alike and makes working with Quirky to rejuve- nate the Pivot Power line a natural move for both companies. Viatek President Lou Lentine stated, "We knew it was a great product and everyone has been excited to relaunch the Pivot Power line. The reaction at CES was incredibly enthusiastic and people are already placing orders and scheduling meetings to get a more hands-on look at the improvements we've made to the line so far. All of us here at Viatek are excited to see what happens this weekend at IHHA with the launch of even more products!" With strong patents that have kept cheap imitations off the mar- ket, the quality and integrity of the Quirky brand has always been impecca- ble. These patents have also allowed developers to ensure that they have ample time to research and design new products and release only the best of the best to market. Following that model, Viatek will also be handling Quirky's Power Products and it is already turning its eyes to expanding and improving on the line. With a nod to the changes in technology, Viatek has updated existing products to meet consumer needs at a price everyone will love. New products are being reviewed every day and both companies are eager to launch them in the upcoming year. The Pivot Power and Power Products are in stores in early 2019, and can already be found on the Home Shopping Network, HSN.com and at QuirkyPivotPower.com. For more information about Quirky Power and Pivot Power, visit www.quirkypivotpower.com or stop by Lakeside booth #L11147 and speak with a Quirky representative.