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IHHS19.Mar3

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Kitchenware News & Housewares Review Show Daily Sunday, March 3, 2019 4 VitaClay: Modern Innovation Meets Ancient Nutrition Modern innovation for ancient nutrition. VitaClay's focus is safe, effective, intelli- gent cookware for the modern world. Clay is the most time-tested, traditional cooking medium there is; it is literally made from the earth! Every society on earth has used clay to cook their most prized dishes because of the superior results that can be achieved with clay. Many believe that food cooked in clay comes out tastier, more nutritious, with better texture and brighter colors than with any other medium. The team at VitaClay has read a lot of theories about why this is, from far-infrared rays to the clay imparting nutrition into the food. The truth is, it's not known why clay is so amazing, it's just known that it is! If you cook the same dish in several different pans - one made of clay, one of stainless steel, another from aluminum coated in non-stick material, etc – the same dish cooked in clay likely wins the taste test every time! You've never tasted plain rice or plain yogurt if you haven't tasted them made in clay! As for the innovation, VitaClay's completely-electric housing encloses the clay pots and cre- ates a sealed cook- ing thermal that helps to both speed up cooking and cre- ate superior results. Since there is no pressure build-up, there is no danger that VitaClay will explode, but you get the speed and other benefits of a pressure cooker without any worries. It also encapsulates the heat and steam – so it's a big energy saver and doesn't heat up the house like a stove or oven will. You also don't need to worry about babysitting your food – just set it and forget it. It's Supplying Products for Natural Living for More than 40 Years By Star Ches, Wholesale Sales Manager, Down To Earth Distributors, Inc. As a national stocking distributor, Down To Earth Distributors, Inc. sources prod- ucts for the home made of natural mate- rials like sustainably harvested beeswax, recycled glass, stainless-steel and cast- iron. We ship nationally, but we also per- sonally supply retailers on the west coast with our own truck fleet. As active gardeners, canners and cooks, we tailor our product line for our customers who embrace the garden-to- table lifestyle to give them the widest selection of natural living products avail- able. We import, manufacture and dis- tribute products from around the world that are crafted with virgin, recycled or sustainably harvested materials, because we believe in products that can stand the test of use, if not the test of time. At the show, we are presenting a curated selection of new, top-selling and favorite products, including: Spanish Glass, including our new iridescent wave bottles and glasses, as well as favorites like vintage-style pharmacy jars with metal lids and our top-selling " A u t h e n t i c " drinking jars. We love Spanish glass because it is strong, versatile and 100 percent recy- cled. Plus, its aquamarine tint gives it a vintage look that fits into any kitchen. Le Parfait, including both the classic clamp-top terrines with the iconic orange seal and the two-piece, screw-top Familia Wiss canning jars. A French original, the bright glass jars are our favorite for can- ning, storage and gift giving. The ter- rine's flared shape makes it a robust pres- Continued on Page 61 Continued on Page 61 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IH+HS OR IHA Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Susan Stein Customer Service Managers Anthony Socci Associate Publisher Marcos Morhaim Senior Account Manager Adrian Chacon • Andy Hartnett • Stephen Mather Beth Painter • Danny Ranney • Bo Robinson Account Managers Tara Neal Director of Operations Jay Watson • Hannah Stefanovich • Margaret Oser Show Logistics & Distribution Enrico Cecchi European Sales Kitchenware News & Housewares Review Show Daily is published by Oser Communications Group ©2019 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder

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