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Consumer Electronics Daily News Tuesday, January 8, 2019 1 6 Anchor Graphics Labels & More a 'Rare Breed' By Leslie Goolsby, President We believe in adding value to your certi- fied used and refurbished mobile devices by manufacturing complete refurbishing kits. We manufacture lens tapes, LDI/water evident labels, gaskets, IMEI labels, custom boxes, manuals/start guides and so much more. Learn about how our products and services are invested in the success of your campaign: Lens Tapes Our OEM quality lens tapes are cus- tomized to fit each mobile device model. We offer static cling, front lens, back lens, covers, wraps and so much more. LDI/Water Evident Labels Using a self-adhesive 3M patented mate- rial, our long-lasting LDI/water evident labels provide a fast, accurate indication of water intrusion into sensitive electron- ic devices. Gaskets We also produce all rubber and plastic adhesive material to seal all finished specifications. Our team of experts care- fully craft each customized gasket to fit every refurbishing need. IMEI Labels Our IMEI labels are produced in a vari- ety of sizes and materials: thermal transfer – thermal transfer labels have a smooth surface, ensuring its superior print quality. It is ideal for shipping labels, barcodes, identification labels, price tags and labels. Use with Zebra, Eltron, Fargo, Sato, NEC, Datamax and other thermal transfer printers; direct thermal – our quality direct thermal material requires no ribbon. We recom- mend using for shipping, prod- uct identification, barcoding and part bins. Prints perfectly with industrial barcode print- ers; paper – we offer both specialty materials as well as standard options. Our top selling adhesive paper materi- als include: standard white matte; glossy; removable; waterproof; fluores- cent colors; polyester – polyester IMEI labels are a must-have for those in the market for a waterproof, stain and tear resistant paper. Its durability prints and handles print finishing processes just like regular paper and its beautiful image and toner adhesion is unlike any other; and polypropylene – our polypropylene IMEI labels are resistant to smearing and scratching. They per- form on applications such as chemical drum labeling, retail and product label- ing. Boxes In addition to our OEM ESN, IMEI and box labels, we assem- ble complete packaging solu- tions. Our boxes are manufac- tured with cost-effective pack- aging, clamshell packaging and manuals/user guides. We have witnessed repair and refurbishing companies grow from only a handful of retailers to an influx of mom-and-pop businesses. These smaller companies have praised the value that our products have added to their $100 handset. Retailers have taken advantage of our products to repair, restore and package pre-owned phones to a like-new state – increasing a $100 investment to a $250 opportuni- ty. Allow us to show you why we are The Rare Breed. For more information, go to www.anchorgraphics.com or call 972.422.4300. Overcome the Challenges of In-Store Customization with Direct to Garment Printing By Jazmin Casing, Marketing Manager at AnaJet, Inc., A Ricoh Company In-store customization is a powerful way to increase revenue, earn repeat business, build brand loyalty and stand out from the competition. While integrating any type of in-store customization is chal- lenging, direct to garment (DTG) print- ing offers one of the easiest, most effec- tive ways to provide in-store customiza- tion for your customers. Execute at Scale and Maintain Brand Quality One of the biggest challenges with creat- ing an in-store customization experience is scalability. To scale, a company must expand the variety of its offerings, which is no small feat considering that most forms of mass customization revolve around a limited number of products like custom-tailored shirts or custom-fitted, 3D-printed shoes. In contrast, DTG utilizes the exact same printing process for a wide range of customizable products like t-shirts, sweatshirts, hats, shoes and much more. With DTG, it's easy to expand your cus- tomizable product offerings. Scaling in-store customization also poses the challenge of building a skilled workforce that can produce the cus- tomized goods while still maintaining brand quality. Compared to skills like 3D printing and custom tailoring, DTG print- ing has a much easier learning curve and does not require a highly specialized skill set to produce consistent, professional- quality results. Create a Memorable In-Store Experience One of the keys – and also one of the greatest challenges – to integrating in- store customization successfully is creat- ing a unique, memo- rable customer experi- ence that cannot be replicated online. DTG powerfully lends itself to an engaging in-store experience because it is a quick, highly visual process. It takes only minutes to print a t- shirt, and there is something almost mag- ical about watching an image materialize beneath the swift movement of a print head gliding back and forth over a gar- ment. The result is not only a blank gar- ment that is suddenly transformed into a one-of-a-kind piece of fashion, but also a memorable in-store experience that inspires customers to share their cre- ations on social media, garnering positive exposure for your brand. Is DTG Too "Hot" for Retail? The main drawback to integrating tradi- tional DTG technology in-store is that it requires equipment that is not always practical or safe for public retail environ- ments. The traditional heat presses and tunnel dryers used to cure ink into fabric require a large amount of space. Of greater concern, howev- er, is the risk of injury to employees and cus- tomers due to the high temperature of the heat press. There are two solu- tions for this. The first is simply to store your heat press in a pri- vate, restricted area. Because space is at a premium in retail stores, however, the highly compact RICOH Ri 100 is the leading solution for in-store DTG cus- tomization. The Ri 100 is small enough to fit easily on a countertop and comes with its own built-in ink curing unit, eliminating the need for a stand-alone heat press. Regardless of which solution you choose, DTG is one of the easiest, most effective ways to implement in-store customiza- tion successfully and generate more rev- enue, repeat business and brand loyalty for your business. For more information, go to www .anajet.com, call 877.626.2538, email info@anajet.com or stop by booth #42370. Hearing Technology to Support Healthy Aging Imagine if readily available technology existed that could dramatically enhance the lives of people with a serious condi- tion, but only 5 percent of those who could benefit were taking advantage of it. This is the case for millions of people around the world living with disabling hearing loss who may be using a hearing aid (or potentially no hearing device at all), but could be better served by a cochlear implant. Hearing loss represents a significant global health burden, with 466 million people living with disabling hearing loss worldwide, and this figure is projected to grow to 900 million – one in every 10 people – by 2050. For many people, hear- ing loss is something that gradually creeps up on them. While a change in hearing may not be noticeable day to day, people with severe to profound hearing loss can eventually find themselves struggling to interact with others and encountering difficulty when trying to complete previously simple tasks. "The fastest-growing population in the United States is aged 65-plus, and hearing loss happens as we age, so we're seeing more people in need of advanced hearing technology," said Patti Trautwein, an audiologist and Vice President of Marketing and Product Management at Cochlear. Diagnosing and treating hearing loss is important. In adults, hearing loss is associated with depression and increased risk of dementia, along with other serious health conditions. Despite wide- spread insurance and Medicare coverage for cochlear implants, many individuals with hearing loss who qualify for a cochlear implant are still missing out on this life-changing technology because they think that hear- ing aids are the only option for them. A cochlear implant is an electronic device that stimulates the hearing nerve and provides sound signals directly to the brain, which is entirely different to the way hearing aids work. To date, cochlear implants have changed the lives of hun- dreds of thousands of people around the world. Increasingly, evidence is showing that cochlear implants are an effective intervention for a much wider group of candidates than had previously been thought. "Patients should not delay discussing the best treatment option with their hearing healthcare provider. This problem isn't going to get better. In fact, it will con- tinue to worsen and is associ- ated with many other serious health con- cerns," said Dr. Brian Kaplan, cochlear implant surgeon and Global Head of Clinical Innovation at Cochlear. Cochlear's portfolio of products, including the world's first Made for iPhone cochlear implant sound processor – the Nucleus ® 7 Sound Processor – and the industry's most reliable cochlear implants, are all on display at Cochlear's booth. Find out more about the future of hearing at booth #43931 in the Health & Wellness Marketplace, or for more infor- mation visit cochlear.com/ces.