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Consumer Electronics Daily News Monday, January 7, 2019 1 6 V2V Communication the Future of Safe Driving Road safety is a very hot topic now. Many new cars come equipped with cam- era and radar-based warning, auto-avoid and auto-braking safety systems. Emerging technologies like Smart LED lighting for precise nighttime visibility and autonomous vehicles increasingly populating the highways are all geared towards one thing – saving lives. And the thing that powers all of these advances in road safety is technology! Scosche has long been a champion of utilizing technology developments to enable safer driving with the SAFETECH™ line of aftermarket safety products. The latest addition to the SAFETECH family is a dash camera that operates seamlessly with the Nexar App (www.getnexar.com) and a smartphone. Working together, this smart trio empow- ers the driver to become part of the world's first crowdsourced Vehicle-to- Vehicle (V2V) network. The Scosche Full HD WiFi Dash Cam – Powered by Nexar, when paired with your smartphone loaded with the free (for iOS and Android) app, will auto- matically begin recording your drive and will store important vehicular events in the Nexar Cloud. In the event of an acci- dent, a detailed insurance report can be generated and submitted direct to your insurance company. The system also comes with 24/7 Nexar Tech Support. When connected to the dash cam, the app runs in the back- ground, so you can still use your phone for other purposes. The camera begins operating auto- matically when you start to drive and then stops when you do. It features a capacitive-touch "event" button you can use to mark significant events and footage. The app also utilizes sensors in your phone and camera to detect and record accidents. The attractive camera design pro- vides a high-end OEM-like aesthetic once installed in a vehicle. No profes- sional installation is required, and detailed instructions, tools and ties are included, as well as a cable and charger. Advanced communication protocols – Bluetooth pairing of the camera and smartphone, and then WiFi connection during the trip – provide a seamless and uninterrupted user experience. Together Scosche and Nexar make it possible for every vehicle to become a con- nected vehicle, contributing information that helps our highways and cities become safer for all of us. With the future possibility of becoming part of the developing V2X (Vehicle to Everything) network, enabling smart cities and even smarter vehicles, the potential for reduc- ing accidents and saving lives is the driv- ing force behind this technology partner- ship. Visit Scosche at South Upper Hall booth #31106 for a demonstration of Scosche's Full HD Dash Cam – Powered by Nexar, and more. Attendee Message from CES 2018: Tech Industry Needs to Be More Outspoken About Popular Technology Overuse Last year, as prominent voices in the technology industry sounded alarms about overuse of popular technology, the American Speech-Language-Hearing Association (ASHA) released the results of a survey it conducted of nearly 200 attendees at CES 2018. The survey results showed that 88 percent think it is important that more prominent industry figures speak out about tech overuse. The survey respondents work in the tech industry and appear to be strict about their own and their children's tech use. Almost 67 percent said children should not be allowed to have their own personal tech devices until age 10 or older – this amid a societal environment where new tablets, smartwatches and other devices are being heavily promoted for even the youngest children. Almost a third (30 percent) said children shouldn't even use devices until age 10 or older. Of those CES respondents who are parents themselves (roughly half), 72 per- cent said they have prohibited technology at the dinner table, social events or similar gatherings, and 68 percent have set limits for how much time their children can use their devices. There's also strong interest in doing more, including employ- ing apps or other tools to help manage their kids' tech use (70 percent said they are interested) and establishing tech- free areas of their house, such as the fam- ily room or bedroom (61 percent said they are interested). When it comes to their own tech use, 86 percent of the CES attendees surveyed by ASHA said they would attend a venue, restaurant or social gathering where per- sonal device usage is prohibited. One quarter said they employ features, apps or devices to help manage the time they spend on devices. Among parents, 55 percent said the biggest barrier to managing their chil- dren's tech use is their own busy sched- ule, which makes it difficult to monitor usage and/or assist in keeping kids occu- pied. That may be why so few (8 per- cent) say they "always" use tech interac- tively with their kids. Nevertheless, a large majority of all respondents see that the most realistic solution to preventing kids' overuse is parental/household parameters (68 percent). To join the growing number of brands that are making healthy tech usage a pri- ority for their customers, stop by ASHA's booth #44404 (Sands, Halls A-D) to learn more about ASHA's Healthy Communication & Popular Technology Initiative. For more information, go to www.communicationandtech.org. La Crosse Technology Innovation Founded in 1985, La Crosse Technology ® is a privately held, multi- national company with a small-town phi- losophy of providing customers with high-quality innovative products and superior customer service. La Crosse Technology designs, manufactures and markets advanced-technology weather instruments, atomic clocks (calibrated daily to the atomic time standard of the National Institute of Standards and Technology), standard clocks and other monitoring and measuring devices. It has operation centers in the United States, Europe and the Asia Pacific Region. As the exclusive selling agent, La Crosse Technology introduced atomic radio-controlled time to the U.S. market in 1991. It remains on the cutting edge of this technology in America today, with the most recent addition to its product offering – the precise UltrAtomic ® wall clock. You can find products at thousands of leading consumer electronics and out- door retailers, specialty catalog, depart- ment stores, hardware shops and home centers across North America. "One of the unique characteristics of La Crosse Technology is that all opera- tions, from concept research and devel- opment through manufacturing and dis- tribution, are completed 'in-house.' As a result, we can take an idea from dream to the drawing board to distribution in very short order. And, we always operate on the imaginative, leading edge," said Allan McCormick, President of La Crosse Technology. Continuing the spirit of innovation at La Crosse Technology, the newly released WiFi-enabled weather station connects you to your home anytime, any- where with the La Crosse View ® app. The sleek and inno- vative Professional Remote Monitoring Weather Station fea- tures a gunmetal finish, which fits well in any home or office. Once paired with the state-of-the-art La Crosse View app, it is the leading weather system in providing precise indoor and outdoor environment information – right from your home's backyard to the palm of your hand. Enjoy all of the weather informa- tion you need on the colorful, easy-to- read display or from your smart device, no matter where you are. Thanks to the built-in WiFi module, you'll have real- time forecasts from the National Weather Service, time and date infor- mation from the National Institute of Standards and Technology, and the ability to customize personal messages on your display through the La Crosse View app. In addition, the app allows friends and family to monitor your m i c r o e n v i r o n m e n t via any smart device, with the convenience of no username and password necessary. The team of well-trained product developers ensures that the products look just as great as they function. From the station itself to the newly designed advanced sensors, their form is just as groundbreaking as their performance. From the casual observer to the serious weather bug, La Crosse Technology has products that appeal to any and all weath- er enthusiasts. La Crosse Technology's dedication to quality and its customers allows La Crosse Technology to continue to be the world leader in atomic time and weather instruments. For more information, go to www.lacrosse technology.com or stop by Sands booth #41442. Save Power and Money with ReLamp LEDs The ReLamp LEDs are available in sizes for most common fresnels. In some fix- tures, the reflector should be unscrewed to make room for the LED. The ReLamp LEDs work on the same AC dimmers as halogen. The light looks just like tungsten halogen, but without the heat. It is also available in daylight. Both have very high quality color rendering. Regardless of how it is measured, the color looks right on all faces, makeup, wardrobe – just like the tried and true halogen. For a list price under $700, the ReLamp 1K is what most have been waiting for. It's certainly more than a halogen globe, but given the estimated 50,000 hour life- time, one ReLamp LED compares to about $5,000 worth of halogen bulbs that would have to be purchased over that same 50,000 hours. A newsroom can now upgrade to LED with no downtime. The process of installing the ReLamp LEDs is only a few minutes per fixture. The look is seamless. It is easy to replace a few fixtures or all of them, and preserve the look the halogen was providing. The focus and barn door cuts are equivalent. Best of all, it will save enough in power in the first year to pay for the upgrade. Learn more at www.visionsmith.com and www.bulbtronics.com.