Oser Communications Group

MWCA18.Sept13

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Wireless World Thursday, September 13, 2018 1 8 digging for wires on the outside. Operators can introduce wireless fiber in dense urban areas. Build with precision with extra radio resources to boost capac- ity. And finally, connect the unconnected. Without 5G, we can expect high speed digital divides in both urban and rural areas. Operators will not dig up fiber and replace it with 5G. At Ericsson, we have made 5G Fixed Wireless a powerful alternative to fiber when expanding net- works. WW: Why do operators want to be busi- nesses' best friend? PL: Operators love growth, beyond what smartphones and consumer markets can deliver. Operators now look towards business segments to grow. The momen- tum for Internet of Things and digital business transformation opens new doors as each business wants to connect their offerings and business processes. Operators can therefore tap into IoT as a major vehicle for growth. The opportuni- ty to determine where 5G fits businesses' needs is an exciting part of what I do. WW: Why is it more important than ever to be first? PL: Operators' insights about the 5G Ericsson (Cont'd. from p. 1) future come less from thinking and estimating and more from experiment- ing and verifying. Operators want to be first to explore new opportunities. They want to collaborate with anchors in ecosystems for exciting industry verticals. They also want to be first in enabling operators to introduce new network capabilities. This first reality pushes us at Ericsson to be first, in order to ensure that our customers can be first. Second best doesn't thrive well in a 5G world where winners take all. WW: How can networks be efficient enough? PL: My imagination doesn't see an end to traffic growth, but it does see a clear need for leveraging technology to increase network efficiency – both to increase spectral efficiency and to auto- mate network operation processes. Additionally, a 10X increase in price per- formance for the macro radio network is within reach. To kickstart the journey, we have ensured that the installed base of Ericsson Radio System radios from 2015 onwards can be upgraded to 5G with software. Now that's a powerful start to an exciting efficiency mission! For more information, go to www .ericsson.com/5g or stop by booth #S1724. have in better supporting the needs of all stakeholders, and our role in the financial services space, it was fitting that NACHA expand its concentration to include APIs as a focus. WW: What exactly is NACHA doing in the API space? GT: NACHA is actively working to sup- port advancement and use of standardized APIs in the global financial services industry. Through the development of an API standards framework, NACHA is working to improve the safety and trans- parency of transactions; automate and increase speed of processes and communi- cations; promote efficiencies, effective- ness and reach for all stakeholders; and enhance support of payments innovations. WW: Where does the work effort cur- rently stand? GT: NACHA's work in support of API standardization for financial services is progressing nicely. Last month, the first two standardized APIs for Account Validation and Get Bank Contact Information were released to the industry for testing. The Account Validation API helps ensure bank accounts are valid and NACHA (Cont'd. from p. 1) payments are posted as desired. The Get Bank Contact Information API allows originating financial institutions to quickly find and alert the appropriate contact within a receiving financial insti- tution of potential fraud to prompt further investigation. The APIs have been well received and we continue to receive feed- back, which will be considered as we develop and prepare for the release of additional APIs in the near future. WW: What does all of this mean for the mobile environment? GT: More and more payments are hap- pening through mobile devices, through wearables and other nontraditional means. Standardized APIs can be easily leveraged for these scenarios as well. Take for instance the Account Validation API. Mobile app developers who are adding a payment mechanism to their app can leverage this API to verify account information for their mobile payment feature. Because it is a standard, there is consistency. The API can be deployed in the same way, again and again, providing for efficiencies, costs savings and more. For more information about NACHA, its API efforts and its impact on financial services, or how you can get involved, visit www.nacha.org or www.asig.org. We help our troops stay connected with their loved ones. Though international calling is less of a hassle than it was when we first started, many deployed troops find that having a personal phone is impossible during a tour, either because of cost or security reasons. Our Minutes That Matter pro- gram has given more than 350 million minutes (and counting!) on calling cards to deployed men and women so they can call home. Maintaining connections with home during a deployment is critical to morale and to reassuring families at home. We're green! Earlier this year, Cell Phones for Soldiers received our R2 certification which allows us to receive, sort, test, data erase and responsibly downstream donated devices. Cell Phones for Soldiers both repurposes used devices and gives them to veterans in need and recycles them for their valuable parts that can be sold and reused. This serves a number of environ- mentally friendly purposes: it keeps elec- tronic waste from landfills, where harm- Cell Phones for Soldiers (Cont'd. from p. 4) ful materials can cause damage to human health and fragile ecosystems; recycling plastic helps us do our part to keep non- biodegradable material out of our oceans; and recycling the rare earth metals used in electronic devices reduces the need for mining. To date, we have recycled more than 15 million mobile devices! It's easy to give. You can contribute to Cell Phones For Soldiers by donating money directly and securely through our website, or by send- ing us your old cell phones and mobile devices. You can either print off a ship- ping label and send in your recycled items or find one of our more than 4,000 drop-off sites by doing a location search. Cell Phones For Soldiers is a 501(c)(3) nonprofit organization, and we rely on your tax-deductible donations to connect our country's bravest men and women. Even a small donation makes a difference – give today! For more information, call Rob Bergquist at 678.580.1976, visit www.cellphonesforsoldiers.com or email info@cellphonesforsoldiers.com. bands is the same as for five bands, and the price tag is much the same. All other solutions become bigger and more expensive for every new service added. This makes ZONUConnect the choice for future-proof interconnections. In addition to transporting multiple bands and sectors over a low fiber count, ZONUConnect includes an Ethernet data connection between the sites over the common fiber. This permits full system self-discovery during computer set up and remote SNMP monitoring and control. The Fiber Transport also features an optional optical switch feature. This per- mits the carrier to route the services to an auto-redundant fiber path. The ZONUConnect Ethernet connection Optical Zonu (Cont'd. from p. 4) incorporates Optical Zonu's digital SFPs with built-in micro OTDR. If the data path is lost, the unit immediately reports the location of the break in the fiber, enabling a short service outage time. Optical Zonu's ZONUConnect is the only base station-to-DAS interconnec- tion truly optimized for any network. It has a proven track record in every service provider's network to every DAS with connections from one sector to large DAS deployments in stadiums, arenas, convention centers, hotels, raceways, hospitals and government buildings. Its efficiency has been exploited for connec- tions from 250 feet to over 10 miles. For more information, visit www.optical zonu.com, email sales@opticalzonu.com or stop by booth #W1424. 1. Deliver a physical, digital experience. A piece of paper can be the gateway to an immersive digital experience when tech- nology such as near field communication (NFC) or augmented reality (AR) are integrated. NFC chips can be inserted into a sticker, and by using their smartphone, consumers with NFC-enabled mobile devices can connect to a brand online without downloading an app. Utilizing AR, consumers can superimpose a digital image onto a smartphone's camera screen. This feature provides practical and interactive uses – imagine the benefit to a furniture company allowing con- sumers to place a 3D couch in their home to see how it looks before purchasing. 2. Think outside the envelope. Marketing mail goes beyond the standard mailer you likely envision. Services like MarketMail ® help separate your mail from the competition with lightweight, 3D or shaped mail and shippable designs that open by folding, pulling or popping up into a dynamic piece. Go a step further by immersing your mail with electronics to deliver a record- ed commercial on a mailer. Paper pockets can include a battery, shatter-resistant screen, speaker and all necessary wires to control buttons and video, and built-in Wi-Fi connection will track how many USPS (Cont'd. from p. 1) times each piece is activated. 3. Know your audience – on and offline. Research from the USPS Mail Moments 2016 Review reveals Americans continue to be engaged with their mail, with 81 percent of participants acknowledging that receiving a handwritten letter, note or greeting card holds significant value to them. This emotional connection to mail can be valuable in telling a meaningful brand story. Similarly, understanding your target audiences' shopping tendencies both on and offline – and connecting them – can help you create customized, omni-chan- nel campaigns. For example, 66 percent of consumers make purchases from cata- logs received in the mail by going online to a store's website (April 2017 Catalog Research). Success of omni-channel inte- gration can be measured by providing personalized URLs or QR codes that track direct traffic to your website from mail marketing pieces. No marketing medium so reliably reach- es the American consumer as mail does. When developing omni-channel market- ing campaigns, consider harnessing the power of mail to help your business boost engagement and create a unique – and tangible – consumer experience. For more information, go to www.usps.com.

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