Issue link: http://osercommunicationsgroup.uberflip.com/i/1019579
An interview with George Throckmorton, Managing Director, Advanced Payments Solutions, NACHA – The Electronic Payments Association. WW: Why is NACHA getting into the API space? GT: Application programming interfaces (APIs) have been supporting financial serv- ices for years, as far as the exchange of information, making payments more seamless and frictionless, and more. Even in the mobile space, APIs have been supporting mobile app development, integration and innovation. As administrator of the ACH Network – one of the largest payment systems in the world – we facilitate the transfer of information and trillions of dollars each year through rule writing, collaboration and standards education and implementation support. Given the continued use of APIs to support the needs of both businesses and consumers, the impact standardization can The Value of API Standardization in Financial Services – And the Mobile Environment Too PulseLARSEN Antennas offers RF product innovations while providing full technical expertise to its customer base, which includes engineers, designers, IoT innovators, wireless carriers, smart grid, smart cities, transportation, medical device, wearables and auto- motive manufacturers. PulseLARSEN's FLEXible Antennas Family When your customers need an internal antenna for their devices … Pulse is FLEXible! PulseLARSEN Antennas Flex Family of internal FPC antennas are a perfect solu- tion for IoT devices, set-top boxes, access points, utility applications, automotive, pub- lic safety and more. These high performing, lower cost flexible antenna solutions cover ISM, LTE, GPS, WiFi and NFC frequency bands, including multi-bands and MiMo options. Highlights include: used by top cellular companies; high performing, lower cost; most available with adhesive backing; standard U.fl connectors, but cable lengths Breaking through digital noise to reach consumers is increasingly difficult. One solution? Bridging the gap between digital and physical platforms to create inter- active, omni-channel experiences for consumers. Marketing mail remains highly valued at America's residences – in terms of response rate it out- performs all digital channels by nearly 600 percent (Direct Marketing Association, "Response Rate Report 2015") and 92 percent of consumers surveyed have a strong or extremely strong attachment to mail (USPS Mail Moments Study, 2016). Marketing is evolving quickly – and so is the role of mail in integrated campaigns. There are numerous opportunities to combine marketing mail with digital mediums. For a more impactful consumer experience, here are a few ways to integrate marketing mail into your next marketing campaign: An interview with Peter Linder, Head of 5G Marketing, Ericsson North America. WW: Why do operators want to be experiences consumers love? PL: I am a consumer and I love mobile broadband. But the future is not where it used to be. My growing device portfolio and increased stream- ing of video raise the experience bar. Operators can provide me with an unrivalled 5G experience…on par with the best in the digital industry. At Ericsson, I get to work with the technology defining and delivering this new experience – and it starts under the top. WW: Where can operators be home in a new way? PL: My previous fixed broadband used wires both to the home and in the home. Wireless home networking has reduced wires on the inside and 5G can now reduce Continued on Page 15 Continued on Page 18 PulseLARSEN 'Flex Family' and Multiband Series of Antennas The Power of Marketing Mail in a Digital World Be 5G with Ericsson to Maximize Your Potential Continued on Page 18 Continued on Page 18 Oser Communications Group Los Angeles Thursday, September 13, 2018 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH MWCA BOOTH #S1724