Issue link: http://osercommunicationsgroup.uberflip.com/i/840163
AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IFT Kimberly Oser Publisher Jules Denton Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Sarah Glenn • Heather Canale Customer Service Managers Stacy Davis • Jay Watson • Hannah Stefanovich Show Logistics & Distribution John Pechota Sales Floor Manager Marcos Morhaim Senior Account Manager Cami Jimenez • Frank Wood Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Food Magic Daily is published by Oser Communications Group ©2017 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Food Magic Daily Wednesday, June 28, 2017 4 SUSTAINABILITY: FUNDAMENTAL AT ONCE AGAIN SINCE 1976 "We spread integrity" is the motto and a way of life at Once Again. In a time when consumers are seeking integrity in food products, Once Again takes the lead with practices that affect everyone who has a hand in making its products. Sustainability is vital, and it has always been part of the culture at Once Again Nut Butter. Since 1980, Once Again has sup- ported small organic farms and coopera- tives that provide nuts, seeds and honey for its products. In Central America, sesame seeds are grown by co-ops that have benefited from Once Again's micro- loans and donations. Nicaragua is the second poorest country in our hemi- sphere, yet thousands of small farms sell their crops to Once Again at fair prices. That is making a difference in the lives of the indigenous people of Nicaragua. Bryan Stevenson, Founder and Executive Director of the Equal Justice Initiative, said, "The opposite of poverty is not wealth. The opposite of poverty is jus- tice." The social component of the new sustainability initiative at Once Again, Honest in Trade™, is designed to formal- ize that commitment. All Once Again nut and seed butters are Non-GMO Verified. By taking a stand on the harm of genetically-engi- neered crops, Once Again is creating awareness and protecting its consumers. The average citi- zen eats 150 pounds of geneti- c a l l y - m o d i f i e d foods each year, and pesticide use is at an all-time high. As genetics are modified and new markets open for products that masquerade as healthy choices, the nega- tive effects are running rampant. Once Again cares about the planet and believes that sustainable farming is paramount to our health and well-being. Also, Once Again packages its products in low- impact containers, many of which can be re-used and recycled. Once Again makes donations that provide assistance to impoverished Americans, and to disaster victims. It also sponsors local and regional amateur athletic events, which promote a healthi- er lifestyle. For more information, go to www.oanb.com or visit booth #2596. NDC DISPLAYS QUALITY-CENTRIC FOOD MEASUREMENT SYSTEMS AT SHOW NDC Technologies exhibits the latest high-accuracy measurement solutions for the food industry at this year's IFT17 exhibition. NDC's Near-Infrared (NIR) on-line gauges and at-line food analyzers are fit-for-purpose solutions that deliver high-accuracy and robust measurements that are trusted for process optimization and control. Meat Processing NDC Technologies' InfraLab™ e- Series at-line meat analyzer accurately and reliably measures the fat, moisture, protein and collagen content in meat samples. Suitable for beef, lamb, pork and poultry applications, this near- infrared (NIR) measurement system analyzes product parameters in less than 10 seconds while next to the pro- duction line. The InfraLab e-Series captures consistent measurements completely independent of product and ambient conditions. InfraLab is simple to use and allows for the rapid analysis of meat samples with minimum sample preparation. Snack Food Manufacturing NDC's dependable MM710e NIR on-line gauge generates continuous, highly accu- rate and representa- tive measurements during production, allowing for better process control and product quality optimization. The MM710e gauge enables snack food proces- sors to combine tra- ditional moisture and oil measurements with the on-line measurement of surface brownness (or degree of frying/baking). This offers a powerful alternative to time-consuming, off-line testing. Designed for integration into snack pro- duction lines, the MM710e provides instant outputs to a PLC or control sys- tem for complete process control. For more information, visit www.ndc .com/food or go to booth #3904. CAN A NEW INGREDIENT REVOLUTIONIZE IMMUNITY? Today's consumer clamors for immune benefits, but lack of innovation translates into expensive options lacking data and formulation nightmares. A new probiotic- derived immune ingredient is poised to change the immune ingredient market- place. Meet Staimune™. Clinically proven to support immune health, Staimune's remarkably low inclusion rate of just 50mg will not alter the taste or texture profile of bev- erages and foods and comes in at a lower price point per daily serving than many immune ingredients. Staimune is FDA GRAS, non-GMO, kosher and approved for the "Supports Immune Health" claim (depending on local reg- ulations). Developed by Ganeden, already known as a leader in probiotic technol- ogy, Staimune is made with inactivated cells of the company's patented probi- otic strain GanedenBC[30]. Officially identified as "Inactivated Bacillus coagulans GBI-30, 6086," Staimune's ease in formulation opens new oppor- tunities in functional foods and bever- ages – most importantly in shelf-stable beverages and high- water-activity prod- ucts. "After seeing the impressive immune supporting benefits of GanedenBC[30], we decided to dive further into the mechanism of action," said Michael Bush, President and Chief Executive Officer of Ganeden. "We discovered, and ultimately patented, this novel format which provides the opportunity to share the immune benefits of the probiotic in product formats that do not support the use of the live organ- ism." Staimune provides the option for manufacturers that want to focus specifi- cally on i m m u n e health, and for those w i t h p r o c e s s e s that pose formulation challenges for live probi- otics. With an inclusion rate of just 50mg, Staimune does not alter the flavor or tex- ture profiles of finished goods, allowing for easy application into many product categories such as shelf-stable beverages, baked goods, stick packs and gummies. Staimune is now available for for- mulation. For more information, stop by booth #1732 or go to www.ganedenprobiotics.com. CHOBANI AD CAMPAIGN TO PORTRAY FOOD AS A FORCE FOR GOOD Yogurt company Chobani LLC is releas- ing a new advertising spot about food bringing us all together that's part of a campaign planned to run throughout 2017 and beyond. "Chobani has always been a differ- ent kind of company, putting people first—from our employees to our com- munities to our farmers and fans," said Peter McGuinness, Chief Marketing and Brand Officer. "We believe that when a company stands for something even big- ger than its products, it has the ability to bring people together and be a positive force for good. There's a lot of goodness that goes into every cup, and we wanted to tell the story of the people who make our delicious, nutritious products." The campaign's first advertisement is a spot titled "Fruit Symphony," featur- ing Chobani's employees alongside musicians and vocalists singing "What the World Needs Now is Love." Directed by Academy Award-win- ning filmmaker and screenwriter Michel Gondry, the spot pairs vocals with uncon- ventional technology – literally harness- ing fruit into instruments, like banana pianos and coconut drums. That's intend- ed to symbolize real fruit, real people and nothing artificial, characteristics identi- fied with Chobani products. Six employ- ees from Chobani's North American fac- tories, with roots ranging from Chobani's local communities in upstate New York and Twin Falls, Idaho, to India and Thailand, were selected from an all- employee open casting call. The full breadth of the campaign will include broadcast, digital, public relations and social elements throughout 2017 and beyond.