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Restaurant Daily News Tuesday, May 23, 2017 5 8 SUPER NUTRIENT-DENSE JUICES MEET GROWING DEMAND The husband and wife team at Harvest Soul noticed something a few years ago: the pressed juice category was exploding, and it seemed to them that consumers were relying on these juices as their major nutrition source. But there was a problem with that – most of the juices were very low in fiber (because it's "juiced" away) and high in sugar. They probably weren't as nutritious as con- sumers thought they were. Kevin and Rani Quirk decided to create a better and healthier juice, with natural fiber, made from whole fruits and veggies – truly farm to bottle. Enter Harvest Soul Organic Juices. They're blended, not pressed, made from whole fruits and veg- gies, some with added nuts, seeds and berries; never from concentrate and no sweeteners or flavors added. It seems that consumers can't get away from products that are high in sugar throughout the supermarket. Consumers are looking for less processed foods, and are seeking out real products with clean labels, less sugar and more fiber and pro- tein. To meet this growing need, Harvest Soul started making some delicious con- coctions, and after much recipe develop- ment, created a super nutrient-dense blended juice: Harvest Soul Organic Chewable Juice. Launched in 2015, it shook up the category and even earned a coveted NEXTY nomination for being new and innovative. With bits of protein-rich nuts, seeds and berries, Harvest Soul Chewable Juice is not only satisfying and satiating, it also promotes chewing, the most important stage of digestion. Super high in fiber and a good source of protein, it's like a mini meal, packed with whole food nutri- tion with superfoods like chia, hemp, flax, spinach, kale and blueberries. They come in four flavors: Green Fusion, Tropical Fusion, Berry Banana Fusion and Veggie Beet Fusion. Harvest Soul also offers its blended juices without nuts, seeds and berries, and also has a probiotic line, enhanced with GanedenBC30 ® , a proven probiotic that supports immune and digestive health. All Harvest Soul juices are USDA Organic and Non-GMO Project Verified. They're high pres- sure processed to ensure true farm- to-bottle fresh- ness, locking in nutrients. They come in 12-ounce BPA free bottles and have a 75-day shelf life. Both Kevin and Rani have years of experience in the beverage and CPG world, and when they both had that "aha" moment, they decided to take a risk and build "the next generation juice." Available in Sprouts Farmers Markets and many independents throughout the country, Harvest Soul is also sold on Amazon. For more information, go to www .harvestsoul.com. SHOWCASE YOUR BRAND WITH PACKAGING DESIGNED TO SELL Packaging can be a "silent salesperson," compelling consumers to make a pur- chasing decision within seconds, which can lead to a lifetime of brand loyalty. At the point of sale, a package needs to be attractive and appealing to the con- sumer's emotional side while providing key information. Below are top tips for creating packaging designed to sell. Know your Market The first step to getting your product into the consumer's hands is to know your market. What are your target audience's needs and wants? If you have a food product, does your customer want a microwavable single serve cup for on- the-go convenience? Does your customer want family size or multi-pack options? When selecting packaging materials and designing graphics, consider what your competition is doing and how your pack- aging sets your product apart. Create Attractive Graphics with Shelf Appeal A well-designed package communicates all necessary information and branding with eye-catching graphics that can influ- ence a consumer's buying decisions. Is your logo paramount to your branding? What colors are most attractive? Will photography help sell your product? Be bold with key information on the front of the package and utilize the back to pro- vide additional information to enhance the consumer's experience. Build a Positive, User Friendly Experience Packaging needs to be user friendly and functional for both the consumer and retailer. The package should protect the product, offer ease of use, include clear instructions and have key information prominent. In some instances, packaging graphics may include games, recipes or a short story about the prod- uct or company to further connect with the target audience. Consider offer- ing point-of-purchase dis- plays to further increase sales. Work with Professionals Partner with an experienced packaging manufacturer who can provide invalu- able insight on material and printing options. Work with a graphic designer familiar with packaging structures. For the best printing results, have the design- er work directly with the packaging man- ufacturer to create and set up the graphics appropriately. Proofread Carefully Depending on the product, the packaging may need specific consumer information to comply with health and safety regula- tions. For instance, packaging for a food product may have a Nutrition Facts label, ingredients, allergen statement, net weight and a barcode. Double check that the content, text size and barcode meet requirements to keep your product in the marketplace. When utilizing function- al and attractive creative packaging, complete with required information, you can stay ahead of your competition with a product and package that is designed to sell. Celebrating more than 25 years of experience and innovation, Interpress Technologies is a leading food packaging manufacturer specializing in formed paperboard containers, wrapped cups, printed sidewalls and folding cartons with high impact graphics. Interpress has three locations producing packaging "Made in USA" with certified sustain- able paperboard. Interpac Technologies, a sister company, is a certified organic co-pack facility and fills cups, bags, pouches and specialty oils (coconut, olive, flax). For more information, call 800.929.9771, email inquiry@iptec.com or go to www.interpresstechnologies.com. SOUL SPROUT DEBUTS NEW PLANT-POWERED SNACK INNOVATIONS Soul Sprout™, a pioneer in the organic sprouted food movement, announced that it has unveiled new products that will have among the cleanest and most nutri- tious ingredients in the bar category. Six new Nut Bars, including three sweet and three savory options, as well as new Almond Butter Bites have been intro- duced and will continue Soul Sprout's mission of nourishing the body and soul with Accelerated Nutrition™ through great-tasting foods made with organic, non-GMO, sprouted and plant-powered ingredients. "Our vision at Soul Sprout is to cre- ate truly delicious, nutrient-dense foods rooted in sprouted nutrition that people love eating as much for their taste as how they make them feel," said Matt Fuller, Chief Executive Officer of Soul Sprout. "We're thrilled to add these bold new fla- vors to our popular original nut bar line and offer a modern twist on traditional truffles with our new Almond Butter Bites, which continue our dedication to delight taste buds with real, plant-pow- ered food. We know once people experi- ence the difference clean nutrition can have on wellness, they want to infuse it into every meal and snack, and these new foods will give our fans and brand new- comers even more ways to do so." Like all other Soul Sprout foods, the new snacks are USDA Organic and pow- ered by nutrient-rich sprouted nuts and seeds. They are also free from gluten, dairy and refined sugar, yet packed with flavor. Nut Bars (SRP $3.00) – made with nuts, chia seeds, hemp seeds, fruits or cacao nibs and sweetened with coconut nectar for a satisfying, protein-packed treat (already available in Blueberry Burst, Wow Cacao Nib, Cranberry Crush, Charming Cherry Chocolate, Gotta Getta Gojiberry and Go for Goldenberry). Savory: Hoppin' Jalapeno Almond, Sea Salt Vinegar and Sweet 'N Salty. Sweet: Coconut Almond Chocolate Chip. Almond Butter Bites (SRP $5.99) – a new configuration of the brand's beloved truffles, each bite combines rich almond butter, sweet fruits and 4 grams of plant-based protein for a guilt-free dessert or energizing snack in a modern gusseted bag; available in Cacao Almond, Cinnamon and Mexican Hot Chocolate. Soul Sprout's promise of Accelerated Nutrition starts with the process of "sprouting," which maximizes the nutri- ent potential of the ingredient by enhanc- ing its bioavailability, or ability of the body to absorb nutrients. Sprouting acti- vates enzymes, which begin breaking down the seeds and nuts, so the nutrients within them can be more readily absorbed into the blood- stream. Soul Sprout foods, including granola bars, nut bars, almond butter truffles, almond crackers and grain- free cereal, are available at Whole Foods, Natural Grocers, Sprouts Farmers Market and other natural gro- cers throughout the United States, as well as online at www.soulsprout.com/shop/. About Soul Sprout Originally founded as Two Moms in the Raw, Soul Sprout is the next generation of a brand dedicated to great-tasting snacks made with organic, non-GMO, sprouted ingredients that nourish your body and soul. Soul Sprout granola bars, nut bars, grain-free cereal, almond butter truffles and almond crackers are packed with plant-based nutrition, including organic nuts, seeds, grains, vegetables, fruits and herbs and spices, and are free of gluten, wheat, soy, dairy and sugar. For more information, visit www .soulsprout.com.