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Chain Drugstore Daily Monday, April 24, 2017 4 WRIGLEY AND MARS CHOCOLATE PARTNER WITH RETAILERS TO DRIVE SALES Consumer choice is more important than ever in the shopper experience, and with transactions happening in more places, retailers now have unique challenges and opportunities to meet these needs. Knowing this, Wrigley and Mars Chocolate set out to help their partners better understand shopper behavior at checkout. By leveraging investments in both global research and targeted retail programs, they launched Transaction Zone Vision (TZV). The TZV program is based on the finding that providing a variety of strate- gic choices to meet shoppers' needs leads to increased sales when checking out. They narrowed these needs down to three areas – Refresh, Reward, Remind™. Consumers are either looking to refresh after shopping, reward themselves or remember items they've forgotten. By prioritizing products that address these needs, more sales are captured. This s h o p p e r- c e n t r i c approach helps shoppers find exactly what they need when they need it, and in turn encourages incremental purchases. Wrigley and Mars Chocolate also rolled out proprietary tools within the EXECUTING SUCCESSFUL FORMULARY WIN/PULL THROUGH PROGRAMS WITH PDQ PDQ Communications has a proven track record in providing the most innovative formulary announcements in direct mail and email within the pharmaceutical industry. One of the biggest challenges that pharmaceutical companies encounter is timely communications. PDQ will strategize your program to ensure your national formulary or state specific win is seen by your target audience expeditious- ly, attaining the leverage needed with an important win. The company's top-notch sales and production teams will provide insight into the most cutting edge pro- grams available. Whether it is its clear envelope designed to showcase your flashcard, or an envelope with variable teaser copy to highlight each plan approval, its formulary mailings get your message noticed. Complement your formulary announcement with an email program to further accelerate and reinforce your message, while broadening your reach with a multi- channel campaign. PDQ's formulary email campaigns are tailored to the appropriate healthcare professional with a special emphasis on the particular plan approval. Add an echo email (a repeat of the initial email with openers suppressed) at half the cost and boost your open rate. Whatever your managed care needs may be, its highly-experienced account managers will provide valuable, innova- tive, timely and cost-effective ideas to get your message delivered. Let PDQ Communications be your partner for all of your non-personal healthcare promotional needs. PDQ is there when you need them and there in a flash. For more information, call 866.485.4737. Continued on Page 33 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS Kimberly Oser Publisher Jules Denton Senior Associate Publisher Carlos Velasquez Associate Publisher Lorrie Baumann Editorial Director Jeanie Catron JoEllen Lowry Karrie Welborn Associate Editors Yasmine Brown Jonathan Schieffer Graphic Designers Caitlyn McGrath • Sarah Glenn Customer Service Managers Stacy Davis • Jay Watson Show Logistics & Distribution John Pechota Sales Floor Manager Marcos Morhaim Senior Account Manager Anthony Socci Account Manager Tara Neal Director of Operations Enrico Cecchi European Sales Chain Drugstore Daily is published by Oser Communications Group ©2017 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder