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NACDS.AM17.Apr24

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Chain Drugstore Daily 1 9 Monday, April 24, 2017 2017 Best of Show CLIENT-DRIVEN SERVICE FROM XILANG CONSULTING A different type of consulting service, Xilang Consulting Management Company, Inc. (pronounced "shelong") has the ability to navigate a complex mar- ket and drive discussions to get to the best answer and right solution for its clients. "We custom design every strategy to fit your market position, vision and cul- ture so you can achieve sustainable growth that drives financial value," says Susan Lang, Xilang President and Chief Executive Officer. "Retail pharmacies, pharmacy benefit managers, specialty/biotech drug manufacturers, wholesalers, generic companies and brand drug manufacturers all have needs that call for our skills at devising strate- gies through discussion and debate that can withstand the challenges presented by a rapidly evolving ecosystem." Xilang works across the drug benefit landscape with companies that define the market. "Xilang is deeply committed to your success. Our business model assumes we are part of your team, and is structured to support senior executive teams making key decisions," Lang says. "We have some of the best experts and former execu- tives in the pharmacy industry that have been on all sides of the market." Founded in 2014 and headquartered in St. Louis, Missouri, Xilang is in Scottsdale for the National Association of Chain Drug Stores' Annual Meeting to discuss the company's plans to broaden its services in the specialty space with current and prospective clients. "At Xilang, we win when our clients grow their business, improve their mar- ket position and increase their overall value in the phar- macy space," Lang says. "Our clients truly value the strategies we pro- vide, and our clients routinely engage with us for multiple projects based on the value we can pro- vide." "We assess your market position, create new strategies and execute quick- ly," she continues. "Our focus is value, supported by sophisticated analytics, that creates improved economics for you and your clients that drive growth." For more information, call 314.682.6110 or go to www.xilangconsulting.com. NEW PRODUCT FLASH TRACKS NEW PRODUCT INTRODUCTIONS Competitive Promotion Report, LLC (CPR) uses its "New Product Flash" tool to provide its clients with competitive intelligence on new products six to eight weeks prior to distribution in the market. The company has just released the Top 10 HBW Categories introducing new prod- ucts in the past 12 months (June 1, 2016 through May 31, 2017). Some of the high- lights from the Top 10 list include: 1. Hair Care – Shampoo/Conditioner (341 new products). Unilever, P&G, Garnier and Vogue International had nearly 75 percent of total new products introduced in this category with 92, 75, 45 and 42, respectively. Sixteen other manufacturers introduced mostly fewer than 10 new products each. 2. Soap (207 new products). Unilever, Colgate Palmolive, P&G and Johnson & Johnson had slightly more than 60 percent of total new product introductions in this category during this period with 42, 29, 22, 17 and 15 new products, respectively. Sixteen other manufacturers introduced 10 or fewer new products each. 3. Vitamins, Minerals & Supplements – VMS (201 new products). Lee Pharmaceuticals, Piping Rock Health Products and RB introduced a combined 97 new products during the past 12 months (64, 19 and 14 respectively) – 48 percent of the total in the VMS category. There were 29 other leading manufactur- ers with new product introductions, all in the single digits. 4. Vitamins (131 new products). Fifty-one percent of the new products introduced in the Vitamins category were from three of the 20 leading manufactur- ers. Lee Pharmaceuticals introduced 33, Piping Rock Health Products introduced 24 and Rexall Sundown had 10 to round out the Top 3. All other manufacturers were in the single digits. 5. Skin Care – Facial (126 new prod- ucts). P&G, Johnson & Johnson, Neoteric Cosmetics, Galderma, Garnier and Vichy Laboratories introduced a combined 101 or 80 percent of the total 126 new products in the Skin Care – Facial catego- ry with 26, 19, 18, 15, 12 and 11 new products respectively. 6. Baby Products (124 new products). Fifty-four percent of the 124 new products introduced in the Baby Products category were by Johnson & Johnson (18), Mead Johnson (15), Unilever (12) Abbott Nutrition (11) and Nuk (11). The remaining 15 manufactur- ers all had less than 10 new product intro- ductions each. 7. Skin Care – Hand & Body (117 new products). Hygenic Corporation had 12 new product introductions in the Skin Care – Hand & Body category during the past 12 months. All of the remaining 28 leading manufacturers introduced nine or fewer new products. 8. Foot Care Products (104 new products). RB, with 10 new product intro- ductions, was the leading new products manufacturer in the Foot Care Products category. Neobourne Pharma, Alva – Amco and Prestige Brands, Inc. had four, three and two new product introductions, respectively. The remaining eight manu- facturers had only one each. 9. Home Health Care (104 new products). Incrediwear dominated with 49 new product intro- ductions in the Home Health Care category dur- ing the past 12 months, while Crane USA had 12. Kaz, Inc., 3M Consumer Healthcare, Apothecary Products, Inc., Verde Technologies and Endevr had nine, eight, seven, four and two new product introductions, respectively, while Health Enterprises and Pharma Supply had one each. 10. Digestive – Lower GI (95 new products). All 28 leading manufacturers introducing new products in the Digestive – Lower GI category had nine or fewer new product introductions during the past 12 months. Schwabe NA had nine new product introductions, Hydralyte, LLC had eight and Essential Source had six, accounting for only 24 percent of the total 95 new products introduced. Visit www.competitivepromotion.com, call 877.491.4949 or email shanslip @competitivepromotion.com for more information or to receive a complete copy of this report.

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