Issue link: http://osercommunicationsgroup.uberflip.com/i/805143
Gaming News Wednesday, April 12, 2017 1 8 2017 Best of Show the big drop, the excitement and a rock- ing fun table. GN: It sounds too good to be true, no? HA: It is true – there is nothing like Multiplier Blackjack; if your reader does not have it in his or her pit, they can't com- pete with it, especially in those 6:5 BJ loca- tions. No way. Think about it: Multiplier Blackjack offers players nearly 15 payouts from 3:2 all the way up to four times their Blackjack wager, in every 100 hands. GN: How does the casino make out? HA: Well, a full table, heavy participa- tion and a higher House advantage – it is a win/win for everyone. Everyone except those people who don't have Multiplier Blackjack on their floor. GN: There must be a catch. HA: No catch, that is what is amazing. The math works, and the game usually more than doubles the number of wagers on Blackjack per hour, plays faster than games with one or two side bet distrac- tions, and players and dealers get the game in 20 seconds – it is simply two Blackjack wagers on the same hand. GN: That easy? HA: Yep, you can quote me – it is a no brainer. You have the game or you will wish you did. For more information, email multiplier blackjack@gmail.com or visit www .multiplierblackjack.com. Multiplier Blackjack (Cont'd. from p. 1) player loyalty initiatives and should aggressively have a strategy for initiat- ing trial and stealing market share. GN: Your recommendation is to have multiple strategies for player loyalty? PG: The player demographic has never been more ripe for stratified sampling in the casino industry. The players need to be divided into groups and each group has its own complexities regarding gaming and the purchase of ancillary services. A rewards program that drills down to that level and then provides trophy value prod- uct rewards will create a distinct advan- tage over its competition and will also have the ability to market in a way that moves players into different sub groups. Rymax has over 350 brands and over 10,000 product SKUs. It's virtually impossible for us to not provide a need on some level to each player and the product reward that engages them and motivates them to play. GN: How do you come up with the prod- uct portfolio of over 350 products? PG: We understand that brands have a shorter life cycle and we also know that consumers are less brand loyal than ever before, so we constantly search for brands that are trending and are desirable. Last year, we brought on 60 new brands to keep players engaged and our programs fresh. Also, redemptions are tied into the economic atmosphere. Today, luxury Rymax (Cont'd. from p. 1) brands have high redemptions, but when the economy starts to tighten up, we'll see more practical products redeeming such as products for the home. GN: The Consumer Electronics Show at the beginning of the year always has exciting new items. What have you seen? PG: Connectivity is everything. The desire to control items in the home via smart devices is huge. Anything wear- able that tracks your fitness is huge. And everything needs to be wireless as we become a more transient society. That is the Rymax advantage, too. We turn our inventory and forecast so that players are redeeming the latest and greatest device and not yesterday's news. The key to player loyalty is to keep it aspirational. Give them what they would purchase at retail. Stay away from off-brands, and most importantly, avoid close outs. The players are more savvy and have more information at their fingertips because of smart devices. Use that to your advan- tage and give them exciting reward options. GN: What is your outlook for gaming in 2017 and beyond? PG: We are very bullish on the gaming market. We like the role that it plays in reviving communities, creating jobs and for providing Indian Nations the ability to create opportunities for everyone. For more information, stop by booth #1027 or go to www.rymaxinc.com. to the floor and for opportunities for increased revenue through secure and compliant cash access transactions," she said. "Everi is the most trusted and for decades has been exclusive to gaming payments partners. All of our cash access products, from credit card cash advance and debit card cash advance, to ATM and TITO transactions, include the most advanced and compliant technologies and transaction processes in the industry." These products include the award- winning Jackpot Xpress™ that allows casinos to manage jackpot payouts more efficiently and securely than ever before using a mobile device at the point of play, integrating with Everi JackpotXchange ® or JackpotXchange Lite kiosks for quick and easy jackpot processing. Processing payouts faster means customers can return to playing right away. VersatileXchange™ (VXC) utilizes Everi's proprietary UXC kiosk platform and provides a smaller, less expensive, non-cash dispensing alternative for gam- ing operators. This lightweight kiosk is packed with versatility, allowing opera- tors to customize the purpose of the kiosk and expand its use beyond traditional Everi (Cont'd. from p. 1) services. CageXchange™ is a cash dis- penser that speeds up transactions, reduces exposed cash and improves customer experience by eliminating tedious manual cash counting and wait times. Everi's RecyclerXchange™ cash recycler continues to boost efficiency by removing the need for cashiers to count and verify currency, allowing casino staff to focus more time on cus- tomer service and other cash room functions and improves operational efficiencies by reducing cash handling and labor costs by automatically count- ing, storing and sorting cash. By utiliz- ing automated cash handling devices like Everi's CageXchange and RecyclerXchange, casinos can maxi- mize cash inventory and tighten cash controls that positively impact business operations. "It's all about compliance," said Lim, "and with each development cycle, Everi engineers and product teams con- sider each and every required and requested product enhancement. Priority is always placed on creating a fully com- pliant product for each of the jurisdic- tions that are served. We follow a typi- cally aggressive SDLC when bringing new products to market. As with all other regulated providers in the gaming indus- try, it's not usually the development of the product that creates a lag in GTM strategy – it's the required and necessary approvals of the product by independent labs and gaming boards in each jurisdic- tion." For more information on Everi, a company responsible for millions of casi- no transactions that total over $20 billion and with slot machines in more than 500 casinos across North America, visit www.everi.com. For more information, go to www.everi.com or stop by booth #1344. 3D allows industrial customers to fulfill their diverse project needs while also knowing they are using materials that are better for the environment and safe for users. ALGIX 3D is a part of the ALGIX family of companies. ALGIX started as a bioplastics company, formulating the potential of algae to produce plastics that are more environmentally sustainable. In April of 2014, ALGIX ventured into the 3D printing and AM industries. Already having the vertical integration within its facility for bioplastics processing and extensive research and development, expanding into developing and produc- ing materials for AM was a fairly easy move. ALGIX 3D produces some of the highest quality, highest performance and environmentally sustainable mate- rials for this industry. ALGIX 3D is Additive Manufacturing (Cont'd. from p. 1) constantly developing and commercial- izing innovative materials for the fused filament fabrication (FFF) 3D printing market and resins for the AM market. The ALGIX 3D bioplastic product portfolio currently consists of the fol- lowing products, available in filament and resin pellet form: ALGA (algae- based), APLA (advanced PLA), DURA (durable and tough), OMNI (all pur- pose) and soon-to-launch YOGA (flex- ible). Versions of these materials have been custom formulated to work in Big Area Additive Manufacturing (BAAM) industrial 3D printers for high perform- ance and sustainable materials with no warping. All materials produced by ALGIX 3D are compostable and non- toxic, making them better for the envi- ronment and better for users than other options. For more information, go to www.algix3d.com.