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Produce Show Daily 9 Friday, October 14, 2016 HALF YOUR PLATE: GETTING CONSUMERS THINKING ABOUT HEALTHY EATING Did you know that most Canadians are not eating the recommended daily num- ber of fruits and vegetables as suggested in Canada's Food Guide? Launched to consumers in January 2015, Half Your Plate is breaking down the barriers to healthier eating and giving Canadians the skills they need to add more produce to their diets. How is it doing it? The main objec- tions to healthy eating are that produce is difficult to prepare, pricey and doesn't taste great. In response to these issues, Half Your Plate created an extensive website that features everything from budgeting tips to easy recipes and educa- tional cooking videos. Half Your Plate is fun, practical and informative while pro- viding tips on how to prepare fruits and veggies using different colours, flavors and textures for meals and snacks at home, at school, at work, eating out or on the go. In 2016, Half Your Plate launched a series of educational cooking videos featuring Canadian celebrity Chef Michael Smith. These videos provide both an easy to cook, step by step recipe and information on the video's "star" vegetable. They have been a tremendous success to date, with five launched in May and another five coming up in October. These videos were made possi- ble by industry sponsors and are just another step in getting Canadians into their kitchens cooking for their families. Although Half Your Plate is extremely active on social media, the campaign has also pro- vided the industry with tools to integrate the branding onto pack- aging and into other marketing cam- paigns. This approach will reinforce the message with consumers and help them associate Half Your Plate branded items with a healthy lifestyle. Half Your Plate has enormous potential for the produce industry. From product displays to flyer ads and truck decals – the possibilities are end- less! Its branding program supplies label ideas and logos to suppliers to ensure effective and consistent pro- gram marketing. This cohesive approach combined with grassroots consumer market- ing will ensure a push and pull – consumers who are looking for Half Your Plate products com- bined with retail- ers who brand their products and stores to increase produce sales with this market. The Half Your Plate program is coor- dinated by the Canadian Produce Marketing Assocaition in conjunction with the Canadian Public Health Association, the Canadian Cancer Society and the Heart and Stroke Foundation. For more information, visit booth #709 or go to www.halfyourplate.ca. Half your Plate is also on Twitter (@halfyour- plate), Facebook, Pinterest and Instagram (@halfyourplatecanada). BELLA SUN LUCI AND THE MEDITERRANEAN DIET Going back to a traditional, simple and healthy diet and incorporating more fruits and vegetables seems to be the trend these days. This is great news for a company whose main line of business is a vegetable – or are tomatoes a fruit? Either way, it's good for Mooney Farms, which specializes in creating tomato products that fall in line with the ways of the Mediterranean diet – a diet that encourages getting more fruits and veg- etables back onto your plate. Mooney Farms employs the use of the Mediterranean Diet Pyramid, which was created using the most current nutri- tion research to represent a healthy, tradi- tional Mediterranean diet. It was based on the dietary traditions of Crete, Greece and southern Italy circa 1960 at a time when the rates of chronic disease among populations there were among the lowest in the world, and adult life expectancy was among the highest even though med- ical services were limited. Many health experts are still recommending the Mediterranean diet, as it helps to reduce bad cholesterol and reduce the chance of heart attack. The Mediterranean diet's best kept secret is sun dried tomatoes. Packed with 12 times the amount of lycopene, a powerful antioxidant, combined with the power of omega-3 in olive oil, you have just created the Mediterranean super food. Add in the special blend of herbs and spices, and not only do you have a Mediterranean diet friendly favorite, but also a great tasting product. Bella Sun Luci is a line of premium Mediterranean-inspired products created from authentic family recipes. The line includes a variety of deliciously sweet sun dried tomatoes, sun dried tomatoes in olive oil, pasta sauces, bruschetta spreads, estate grown olive oil, risotto and marinades. Bella Sun Luci is produced by Mooney Farms, a third generation, family-owned company based in Chico, California that is rooted in quality, integrity and family values. Mooney Farms is the premier producer of sun-dried tomatoes in the United States. For more information, visit booth #532 or go to www.bellasunluci.com. LOOKING FOR AN ORGANIC JUICE BEVERAGE WITH 50 PERCENT LESS SUGAR? Is your Gen X and/or Baby Boomer cus- tomer searching and high low for an organic, refrigerated juice beverage that is 100 calories or less per bottle and con- tains 50 percent less sugar? Seminole Pride™ Noble ® has the solution for you to capture that consumer and those sales with Generations, its innovative line of refrigerated organic juice beverages made with organic stevia. What exactly is organic stevia and what are the health benefits, you ask? Organic stevia is a plant that grows in the tropical forests of North and South America. According to OrganicFacts.net, organic stevia may aid in weight loss, lower blood pressure, reduce blood sugar, protect oral health, build strong bones, aid in preventing certain forms of cancer and help avoid cavities. This innovative line of 100 calorie, 50 percent reduced sugar, Non-GMO Verified, USDA Organic refrigerated juice beverage blends are still crafted by Noble Artisans that continue to cold- pressed and process using LEP™ (Low Energy Preservation), so that the juice beverages are healthy and fresh tasting. The Generation vari- eties aren't just any juice beverage blend – they are on-trend flavors proven by IRI scan data with a hint of organic stevia. As always, Noble continues to strive for a low carbon footprint and sustainability, so its juice bottles are still produced at its facility. 100 calories, 50 percent reduced sugar Generations comes in four varieties: Organic Chia Berry Burst, Organic Cool Aloe Lemonade, Organic Flaxseed Kale Delight and Organic Ginseng Mango Supreme Juice Beverage. Just as the Purely Organic line of juices, Generations contains: no added vitamins or minerals; no added fla- vors; no artificial colors, ingredi- ents, or preservatives; no artificial sweeteners, no added sugar (except for the Cool Aloe Lemonade); Non- GMO Verified; gluten free; USDA Organic, Certified Organic by Oregon Tilth; kosher; made in the U.S.A.; contains no allergens; 100 percent vegan; and bottles are BPA free and recyclable. Purely organic, purely 100 calo- ries and 50 percent less sugar – Seminole Pride Noble, artisan crafted juice bever- ages for Generations. For more information, visit booth #1709, go to www.noblejuice.com/our-product, call 813.380.1032 or email ssullivan@sempride.com. SNOBOY, FRESHNESS GURANTEED Trademarked in 1925, the SNOBOY brand has been synonymous with high- quality produce and customer satisfac- tion for more than 90 years. A symbol of quality and freshness, the SNOBOY brand is nationally recognized for fruits and vegetables by grocers, wholesalers and consumers alike. There are more than 80 different high-quality produce items in the SNOBOY brand, making it one of the largest private brands in the industry. SNOBOY fresh fruit and vegetables are consistently the best because SNOBOY works with the best growers in the top producing regions of North America and Mexico. SNOBOY cus- tomers are assured of superior quality, regardless of the season or origin. Proximity to the fields, orchards and production areas allows the SNOBOY quality assurance staff to take an active role in determining what growers, fields or blocks of fields qualify for the SNOBOY brand. Being so close to the source, the SNOBOY QA staff can assure that raw product attributes meet strict writ- ten standards and specifi- cations before packing. The active role that SNOBOY QA staff take on its cus- tomers' behalf means that you receive produce with consistent levels of fresh- ness, color, size and flavor. If existing quality does not meet its standards, it sources elsewhere for SNOBOY branded produce. Additionally, SNOBOY products are packed to order, which means that your indi- vidual SNOBOY order is the freshest possible. Utilizing the best grow- ers, employing its highly skilled SNOBOY QA staff and packing all SNOBOY product to order allows the company to offer you its FRESHNESS GUARANTEE on all SNOBOY products. For more information, visit booth #1972 or go to www.amerifresh.com.