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Produce Show Daily Friday, October 14, 2016 2 0 SUN PACIFIC MIGHTIES DRIVE DOUBLE-DIGIT KIWI CATEGORY GROWTH Since Sun Pacific ® , grower of Cuties ® , launched Mighties ® kiwi two years ago, the category has grown 12 percent every year. Mighties' success in growing the category has come largely through bring- ing in new kiwi purchasers, demonstrated by the fact that there has been little can- nibalization of bulk kiwi sales, while Mighties sales have risen 28 percent year-over-year. Retailers participating in the Mighties program report category sales increases of more than 25 percent year over year since Mighties launched. Utilizing Mighties' display materials for optimal merchandizing and ensuring ideal placement in high-traffic areas of the produce department have proven to be keys to this success. Multiple aspects of the Mighties brand are designed to make kiwi more approachable to consumers. Sun Pacific's ripening process ensures Mighties arrive on retailers' shelves ripe and ready to eat, taking the guesswork out of when to pur- chase. Mighties packaging is designed to communicate the ease of eating kiwi – simply cut, scoop and eat – while also highlighting the nutritional value of this super fruit. "The Mighties brand has demysti- fied kiwi for consumers, and we've seen a tremendous response," said Victoria Nuevo-Celeste, Vice President of Marketing for Sun Pacific. "From health- conscious consumers who want a nutri- ent-rich, delicious fruit for themselves and their families, to 'foodies' that love the flavor and color – kiwi, and specifi- cally Mighties, is quickly becoming a staple produce purchase as we gain share of the fruit bowl," said Nuevo-Celeste. Sun Pacific is the largest grower of kiwi in North America and continues to invest in planting more kiwi to meet con- sumer and retailer demand. "In less than a decade, we will triple our supply from when we l a u n c h e d Mighties," said Bob DiPiazza, President at Sun Pacific. Mighties are available in one-, two-, three- and four-pound clamshells, and are verified non-GMO by the Non-GMO Project, a particularly sought-after trait for consumers. Founded in 1969, Sun Pacific is a leading California grower, packer and shipper of fruit with more than 75 million boxes of the highest quality fresh fruit sold each year. Sun Pacific is the owner of America's most preferred brand of clementines, Cuties, and the largest kiwi fruit grower with the number one kiwi brand in North America, Mighties. It is one of the largest navel orange grower/shippers in California, with exceptional brands such as Air Chief ® and Vintage Sweets ® . Sun Pacific is also renowned for its outstanding quality Air Chief table grapes. For more information, visit booth #417 or go to www.sunpacific.com. ABLE FREIGHT SERVICES, INC. PUTS CUSTOMER SERVICE FIRST Able Freight Services, the West Coast's largest premier perishable freight for- warder, cites its core focus on customer service as the reason for its strong growth and market presence. Founded in 1992, Los Angeles, California-based Able Freight Services' approach to customer service starts with a solid understanding of a client's specif- ic business needs and the resources avail- able to achieve the client's goals. The company then designs a logistics solution specific to the individual company. "Many companies tout that they have the 'best customer service' in their respective industries, but what does this truly mean?" asks Orlando Wong, Able Freight Services' Vice President. "At Able Freight Services, we look at our clients, our partners and the industry as a whole – and work together with these important pieces to ensure a quality and stress-free process for transporting per- ishables throughout the world." Wong notes Able Freight Services – whose multi-lingual staff speaks 12 lan- guages – has invested a great deal of energy to develop strong working rela- tionships with airline partners, since a large measure of Able Freight Services' success is predicated upon the airlines' performance. To that end, innovation plays a very prominent role in Able Freight Services' core activities. The company was one of the first to establish a 24/7 customer service center and was an early adopter of data loggers. The 24/7 availability means that if problems should arise, shippers' needs can be addressed around the clock, underscoring the firm's slogan: "Always Fresh, Always Able." Able Freight Services shines bright- ly as its customer-centric philosophy has propelled the company to experience double-digit growth rates for the past 23 years. In terms of raw tonnage, Able Freight Services is now the largest air freight forwarder on the West Coast, with state-of-the-art cold chain facilities in Los Angeles (LAX), San Francisco (SFO), Guadalajara (GDL) and through- out the Hawaiian islands. "Able Freight Services operates in one of the largest agriculture produc- tion regions in the world," explains Wong. "We have become the exten- sion and partner of many key growers, exporters, importers and retailers – both sides of the cold chain." About Able Freight Services Based in Los Angeles, California, Able Freight Services, Inc. is a global expert in importing and exporting perishable com- modities from the United States to destina- tions worldwide. The company creates competitive advantages for customers by offering innovative solutions and access to proprietary technology. Many of the world's most recognized brands trust Able Freight with their shipments. Able Freight Services' 24 years in the business and hun- dreds of years of collective employee expe- rience means clients benefit from industry- leading knowledge and responsiveness. Visit Able Freight Services at booth #1916. For more information, go to www.ablefreight.com. BRIANNAS CREATES SUBLIME DRESSING BRIANNAS Fine Salad Dressing proudly introduces its newest flavor – Creamy Cilantro Lime. It's the perfect kick to your recipe no matter where you are headed on your culinary journey. Fresh, creamy and zesty, it delivers a lively flavor that's equally great as a savory summer salad dressing, beach barbecue marinade or spirited tropical dip. Splash it on raw or grilled vegetables, baja shrimp tacos and chilled pasta salad for a vibrant dish that's delicious and definitely BRIANNAS. Jeff Sadler, Sales Director for the com- pany, said, "All of us at BRIANNAS are excited for our fans to try our new Creamy Cilantro Lime dressing. Inspired by our love of Tex-Mex and tropical cuisine, this creamy dressing has just the right amount of bright, flavorful lime and refreshing cilantro. The dressing is truly versatile and can be used as a recipe ingredient, sauce, dip, marinade or dressing. I personally love to use it as basting sauce for beef or chick- en fajitas on the grill, and as an ingredient in homemade cilantro lime rice. We hope you enjoy our new BRIANNAS Creamy Cilantro Lime as much as we do." Creamy Cilantro Lime is gluten- free, kosher, and as with all BRIANNAS dressings, it contains no trans-fats or high fructose corn syrup. It is sold in 12-ounce and 64-ounce size containers. In addi- tion, a display shipper that contains 30- 12 ounce bottles is available to retailers. BRIANNAS is distributed in all 50 states, the U.K., Canada, South America, Germany, France, the Caribbean and Thailand. For more information, visit www .briannas.com.