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Gaming News Tuesday, September 27, 2016 1 0 GAMBLING ON BED BUG PROTECTION IS A HIGH STAKES GAME It's no secret that bed bugs aren't going anywhere. In fact, the number of report- ed bed bug cases are on the rise. But now, there's a product that can withstand con- tinued wear and tear and outlast the life of the bed bug. CleanRest PRO mattress and box spring encasements come with a 10-year no-rip commercial warranty. They are engineered to be bed bug-proof, tear- proof and waterproof, and were designed with stretchy side walls for ease of instal- lation. The company is committed to innovation and has developed patented technology that keeps bed bugs out. The MicronOne ® fabric blocks out anything larger than one micron, and the Zip-N- Click ® zipper locking mechanism ensures the most vulnerable place on an encasement stays secured. By using the tear-proof encase- ments, you can reduce the number of guest complaints and get ahead of the costs associated with their grievances. In an ever-changing, technology-crazed soci- ety, customer satisfaction is more important than ever. With social media and apps/websites that are dedicated to consumer reviews, customers have the ability to share their experience, whether positive or negative, in the palm of their hand. It is crucial that you're managing your reputation and brand. By using high quality products in your day-to-day services, you can influ- ence the customer experience. The company is committed to its customers' success and wants everyone to have the same level of confidence in its product as it does. If you haven't had the opportunity to work with its encase- ments, it prides itself on its free sample program. Stop by booth #6045 to request your free sample and to learn more about how you can save substan- tially when you encase preemptively with CleanRest Pro mattress and box spring encasements. For more information, visit booth #6045. CUMMINS ALLISON SOLUTIONS ARE THE RIGHT CHOICES FOR CASINOS Leaders of properties want their opera- tions to run at peak efficiency because that translates into a high return on investment. Having the right equipment is imperative when trying to reach this goal, and Cummins Allison currency and ticket processors let them do just that. They're robust and dependable systems that have a multitude of capabilities that add up to significant cost savings. Cash Operations Run More Efficiently with the Right Equipment Cummins Allison desktop scanners read and image mixed cash and TITO tickets 85 percent faster than other machines, getting the job done faster and reducing the hours needed for personnel. Placed in the soft count room, cashier and bank, they are adaptable to counting needs of any section. Process and verify drops in the count room fast and accurately to reduce errors, cash out tokens and tickets faster at the cashier to keep players play- ing, process incoming and outgoing cash to keep the bank running quickly with minimal delays. Countertop multi-pocket solutions process mixed cash and tickets into a configurable number of pockets, mean- ing you get the right system for your property in a significantly smaller foot- print than competitive systems. Floor model systems sort mixed cash bills and TITO tickets faster than compa- rable models, sorting cash and imaging tickets, all in one pass, sav- ing significant time in the soft count room. While auto- matically strapping the cash, they off-sorts tickets, requir- ing no additional passes. The system configures to almost any soft count room layout with unique cor- ner modules, reducing implementation and unfore- seen construction costs. No other multi- pocket sorting system can do the same. Outstanding Service Keeps Ownership Costs Low A national network of local offices is ready to provide you with customized solutions supported by factory-trained service personnel. Reliable equipment with responsive, experienced technicians maximizes your equipment value and increases your ROI. Casinos rely on Cummins Allison service for several rea- sons. There's no need for a res- ident technician, keeping total cost of ownership low. Whereas other manufacturers may require the property to keep a technician on site at all times, Cummins Allison provides service only when casinos need it. When something does occur, one of its more than 480 service techni- cians respond to your property within hours, not days, getting you back up and running and getting the work done. Plus, Cummins Allison inventories parts, so casinos don't have to, eliminating the cost and burden of owning parts a prop- erty may never need. Visit Cummins Allison at booth # 4830. For more information, visit www .cumminsallison.com/tickets. THE EVOLUTION OF THE INTEGRATED RESORT An interview with Tom Wucherer, Principal and Chief Executive Officer, YWS. GN: What experiences does an integrat- ed resort need to offer today? TW: Hospitality, gaming, retail, dining and entertainment are still the right mix of amenities. Consumers simply want to experience them in new and different ways. Much like the "mash-up" food trend, IRs need to creatively combine experiences. For example, food and bev- erage offerings should have innovative and compelling entertainment experi- ences, and in some cases the integration of "gamblified" games. From a macro perspective, IR opera- tors will need to expand their thinking and see themselves as entertainment des- tinations. Gambling is certainly a part of the entertainment mix, but access to it is so mainstream that gambling alone no longer makes a destination. For opera- tors, the perpetual question should be, "How can we become a coveted enter- tainment resort?" GN: How should insights from con- sumers shape our offerings? TW: Henry Ford is famously credited with saying, "If I had asked my cus- tomers what they wanted, they would have said a faster horse." Whether he said it or not is debat- able, but the point is valid that, by and large, our customers can suggest innova- tions and improvements to existing envi- ronments, services or products. Our job as resort operators and designers is to use the information as fuel for visionary thinking – to embrace the heart of the insights we glean from our consumers and produce something they can't live without and never knew they were miss- ing. GN: How should the gaming floor evolve? TW: Based on our research, we see con- sumers moving away from mega envi- ronments in favor of fluid and focused micro environments. The concept of micro environments transcends the fatigued millennial discussion. We all live in a world of hyper-connectivi- ty, social cliques and rapid consumption of experiences. It has impacted the types of leisure and entertainment experiences we seek out and created an era of hyper-segmenta- tion. This is good news for operators. It's easier to activate a series of micro spaces than a cavernous gaming floor. These spaces should be focused on psy- chographic profiles. In other words – spaces for people with like values, like spending habits and like hobbies. A well thought-out gambling micro environ- ment is going to consider what other amenities and experiences a consumer prefers to access and place it within steps. Visit YWS at booth #3136. For more infor- mation, go to www.ywsinternational.com or call 702.243.5670. STAFF SHIRTS: GIVE YOUR STAFF "THE PERFECT FIT" Baltimore-based Staff Shirts is pleased to be presenting its line at this year's G2E show. It knows you want your staff to look and feel their best. That is why Staff Shirts designs, manufactures and distrib- utes shirts made for ladies and shirts made for men to the hospitality, restau- rant and casino industries. You can final- ly give all your staff "The Perfect Fit" at direct pricing, not middle-man pricing. "Both the men's and women's shirts are made with the same high quality fea- tures," says Partner Lewis Wilder. "Women love that we have shirts made just for them and the men love that we offer regular fit and fitted for not only a better fit, but also a better appearance." We all know color makes a state- ment. It says you have style. Staff Shirts' newest "colors" collection styles feature an updated color palette of blue, pink, gray, lilac, red, black, ivory and white. They all are made with the company's exclusive Luxe Microfiber ® fabric that does not shrink and does not fade. They come with the "Perfect Spread Collar" and the "New Fashion Cuff." They have break- resistant buttons and are easy to care for. Just wash, dry and wear. The company also offers polos made of a high-performance moisture-wicking fabric for easy wear and care. They come in colors red, blue, black and white. Staff Shirts can add your logo, too! "All of the staff shirts can be customized with your embroidered logo and are available with direct pricing, eliminating the middle-man surcharges and hidden fees," says Staff Shirts Partner Bob Milam. Staff Shirts can work with small independents to customizing programs for the largest operators in the casino trade. For more information, visit booth #3805, call 844.917.8233 or go to www.staffshirts.net.