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G a m i n g N e w s Tu e s d a y, M a r ch 1 5 , 2 0 1 6 4 BRUNSWICK BOWLING IS BIG BUSINESS Casinos across the country are discover- ing the highly profitable bowling busi- ness, which brings in additional foot traf- fic, lengthens visitor stays, diversifies the customer base and drives repeat visits. Bowling generates better-than-aver- age return on investment as well as exceptional cash flows. Brunswick Bowling research shows that the revenue for larger bowling entertainment centers averages over $100,000 per lane, with some reporting as high as $200,000 per lane. The actual revenue per square foot for any facility will, of course, depend on the entertainment mix and other factors. The successful bowling center draws customers in and keeps them coming back. Creating that environment requires a strategic partner with a depth and breadth of experience combined with staying power and ongoing support. With more than 125 years of experience and products installed in more than 70 per- cent of the world's bowling centers, Brunswick is the best-known and most- trusted name in the game – adding value to every aspect of the business. Brunswick can help casinos design and build the business that's right for them. There are a few business models to choose from: B o u t i q u e Bowling: Focused primarily on upscale food and drink, with bowling as the pri- mary form of entertainment, sometimes augmented by live music, billiards, virtu- al/cyber gaming and bocce ball. Family Entertainment Center (FEC): Provides traditional bowling offerings, plus other venues such as arcades, laser tag, go-carts and party rooms. A snack bar, food court, or branded restaurant INCREASING STAFF EFFICIENCY By Jackie Kuehl, Vice President Marketing & Partner Development, Glory Global Solutions North America Cash has always been a primary payment instrument in the gaming industry and it will continue to be for years to come. Managing this cash is both costly to process and to secure. It can require expensive armored services to move it from point A to point B, as well as sig- nificant staff resources. Indeed, staff can spend hours counting and balancing cash drawers throughout the day or reconcil- ing books at the end of a shift. It is no surprise that gaming enterprises are look- ing to automate these processes with cash technology solutions from companies like Glory Global Solutions. Glory helps you gain an understand- ing of your costs of cash, which begins by mapping out your casino's cash oper- ations. This step is critical for casino operators to understand where cash is at risk and where to gain efficiencies. Automating cash processes throughout the cash chain can reap large benefits in very obvious places such as removing manual cash counting and authentication, consequential human error and monoto- nous and repetitive tasks. The less obvi- ous benefit is the reduction of idle cash from tills sit- ting in cages and cash rooms waiting for each shift. Cash recycling accelerates this movement of cash and eliminates the need for idle tills, giving back significant working capital to casino operations. Cash recycling in the cage essential- ly works like an ATM for cashiers. With Glory technology, a new and significant- ly more dynamic operating model is cre- ated whereby casinos eliminate the start- of-day and end-of-day cash setup, till C o ntinued o n P age 2 1 C o ntinued o n P age 2 1 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NIGA Lee M. Oser CEO and Editor-in-Chief Jules Denton Kim Forrester Delaney Oser Associate Publishers Lorrie Baumann Editorial Director Greg Gonzales Jeanie Catron JoEllen Lowry Associate Editors André Gressieux Art Director Yasmine Brown Krystal Robles Graphic Designers Sarah Glenn Caitlyn McGrath Customer Service Manager Stacy Davis Kimberly Stevens Show Logistics & Distribution Dan Wilkins National Sales Manager John Pechota Account Managers Enrico Cecchi European Sales Gaming News is published by Oser Communications Group ©2016 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy